Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Also worth noting: Sustainability was a component of the strategy, and attendees were incentivized to recycle at designated stations.

Food and Beverage 102

Food and Beverage Retail 2022 Sponsorships 102

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . 12-21, 2022.

Automotive 105

Automotive 2022 2020 Sponsorships 105

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.

Marketing 122

Marketing Food and Beverage Sponsorships Tech 122

Canadian Special Events

SEPTEMBER 2, 2022

September 1, 2022. Events Manager. Events Manager – Vancouver. Event Coordinator. Events Team. Conference Educational Program Manager (Conference & Events Industry). August 31, 2022. Event Coordinator – Sports & Special Events. Conference Event Co-Coordinator.

2022 40

2022 Sports Hospitality Event Management 40

Event Marketer

JANUARY 3, 2024

With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.

2024 56

2024 2023 Sustainability Event Marketing 56

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? You want to nurture the successes from your acquisition efforts!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people.

2023 82

2023 Fashion Advertising Sponsorships 82

Endless Events

MARCH 11, 2022

Event profs have heard it time and time again: hybrid events are the way of the future in the events industry. Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid Events Are More Sustainable.

Sustainability 77

Sustainability Sponsorships Travel Advertising 77

Endless Events

FEBRUARY 14, 2023

2022 is in the books, folks. Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends.

2023 128

2023 2022 Event Planning Events 128

Event Marketer

DECEMBER 27, 2021

Now, as we look ahead to 2022, it’s worth revisiting the year’s top experiential trends and takeaways to help inform next year’s strategies. The brand invited virtual attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience (Agency: George P.

2021 109

2021 2022 Sports Retail 109