Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015. Let us know.

2015 95

2015 Sponsorships Sports Sustainability 95

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. But what are the virtual event marketing ideas that you should look at, specifically?

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

2023 90

2023 2024 Sustainability Sponsorships 90

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

Sponsorships 52

Sponsorships 2023 Social Media Food and Beverage 52

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. Reduced rates mean you might be able to recruit more sponsors than a live event would. . kilograms of trash per day. .

Event Marketing 130

Event Marketing Marketing Travel Events 130

TicketBud

JANUARY 11, 2024

While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? You want to nurture the successes from your acquisition efforts!

Marketing 195

Marketing Social Media Sponsorships Advertising 195

TicketBud

JUNE 14, 2019

Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality. Teri discusses the different ways organizations can utilize events for various goals and audiences. Sponsorship valuation is often overlooked.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Brooklyn Bridge Park’s sustainability practices complemented those values with its use of salvaged materials, collection of storm water for irrigation use, recycling, waste management and more.

Sponsorships 86

Sponsorships Sports Social Media Marketing 86

EventMB

OCTOBER 4, 2016

Digital branding concepts can provide more value than tangible assets as well as being a more sustainable option for events to provide integrated opportunities for sponsors. Event planners are always looking for innovative ways to brand their event.

Sponsorships 194

Sponsorships Sustainability Events Event Marketing 194

Event Marketer

FEBRUARY 16, 2024

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

Trade Shows 94

Trade Shows Fashion Apparel 2024 94

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Event Marketer

FEBRUARY 23, 2023

From workshops offering deep dives, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles, there are more than 50 opportunities to connect, learn and grow woven throughout this year’s event. And for many organizations, going back to live has required a full refresh of standard practices.

2023 70

2023 Marketing Sustainability Event Marketing 70

Event Marketer

MARCH 15, 2024

Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. #21. Smart Sponsorship Activation Strategies Long gone are the days of sponsoring an event with some swag and signage.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

Food and Beverage 91

Food and Beverage 2024 Retail Sponsorships 91

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno.

Fashion 106

Fashion 2023 Sponsorships Technology 106

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.

Sports 84

Sports 2026 Sponsorships Sustainability 84

Event Marketer

APRIL 15, 2024

The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of. Agency: CNC Agency) Photo credit: CNC Agency BARK AIR WANTS TO GIVE YOUR DOG A ‘WHITE PAW’ EXPERIENCE Now boarding: your fur babies. That’s a program with heart.

Wireless 66

Wireless Airlines Retail Travel 66

Social Tables

OCTOBER 5, 2023

Sustainability technology Technology can enhance the environmental and social sustainability of events. These tools help reduce waste, monitor and minimize energy consumption, promote eco-friendly practices among attendees, and assess the overall carbon footprint of an event. Cvent’s Sustainability Tracker.

Event Technology 88

Event Technology Technology Sustainability Social Media 88

Cvent: Event Marketing

JULY 31, 2019

Faced with mounting pressure to transform the small nonprofit into a fully sustainable organization, the team needed to scale without adding costly resources. He adds that the use of event technology has elevated the professionalism of the brand, creating key sponsorship opportunities as a result. “We’re Watch the Video.

Event Technology 41

Event Technology Sustainability Technology Sponsorships 41

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Not your average swag grab.

Sponsorships 109

Sponsorships Apparel Entertainment Transportation 109

GEVME

SEPTEMBER 24, 2019

Event budget: revenue, expenses, and net income. Your event budget keeps your event income streams and expenditures on track, but it’s also there to sustain income and expenditures so you make a net profit in the end. Event revenue types. Sponsorship packages. About your attendees.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. pic.twitter.com/f3adIckJEw — George P.

2024 116

2024 Marketing Entertainment Apparel 116

Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Also worth noting: Sustainability was a component of the strategy, and attendees were incentivized to recycle at designated stations.

Food and Beverage 103

Food and Beverage Retail 2022 Sponsorships 103

Endless Events

MARCH 11, 2022

When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Hybrid Events Are More Sustainable. The in-person event industry creates a massive amount of CO 2 emissions. Enjoy The Benefits Of Hybrid Events! Let’s explore!

Sustainability 77

Sustainability Sponsorships Travel Advertising 77

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4. Attendee demographics : age, region, job title, industry.

Social Media 133

Social Media Financial Sponsorships Speakers 133

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Cruise the Campaign: The post Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments appeared first on Event Marketer. Agency: Jack Morton Worldwide.

Automotive 78

Automotive Sponsorships Retail Sustainability 78

Event Marketer

APRIL 24, 2023

More Scenes From the Fan Activations: The post How Coke Made a Portfolio Play With Sampling Activations at the Final Four appeared first on Event Marketer. The hoops legends both engaged in the Battle for Possession Challenge with kids from the Boys & Girls Clubs of America. Agency: Momentum Worldwide.

Sports 91

Sports Sponsorships 2023 Marketing 91

Eventscase Blog

SEPTEMBER 29, 2022

It was organised by the MICE Forum, which brings together several events associations in Spain. I Agora of Sustainable Tourism GREEN & HUMAN – HOSTELTUR . This event, which actually uses Eventscase as its technology platform, will take place in Barcelona on October 5th at the World Trade Center. Renewed sponsorships.

2022 52

2022 Sponsorships Tourism Sustainability 52

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people.

2023 84

2023 Fashion Advertising Sponsorships 84

TicketBud

NOVEMBER 8, 2023

If using Ticketbud as your event ticketing platform, use the reporting tool to generate sales or scan (attendance) reports for each event. You can then compare the amount of ticket sales to your total expenses to determine your event profits. If you had sustainability initiatives, did your event help move the needle forward?

Social Media 124

Social Media Sponsorships Events Financial 124

Event Marketer

DECEMBER 27, 2021

TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Choice is now paramount. .

2021 109

2021 2022 Sports Retail 109

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Worth a GBP of 42.3

Social Media 90

Social Media Sustainability Site Selections Travel 90

Eventmobi

JUNE 11, 2018

They can also be branded so you can use them as a sponsorship source. Even if your event is focused on a for-profit industry, MPI showed that it’s important to appeal to your attendees’ emotional side as well. Event planners should consider inviting experts in these spaces to present at events.

2018 271

2018 Event Planning Speakers Sponsorships 271

Event Marketer

OCTOBER 19, 2021

The event drew 167 million social stream views from 177 countries with 120 hours of content broadcast on four different channels. The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. Agency: George P.

Tech 92

Tech Sponsorships 2021 Sustainability 92