Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Event Marketer

FEBRUARY 22, 2022

Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Require Online Registration. says James. “So

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Sustainability Sponsorships Trade Shows 2022 112

SpotMe Blog

JUNE 29, 2022

You might also be able to track down partners for the virtual event that can help cut costs, like a company that can help with live streaming, or offer reduced rates for virtual sponsorship opportunities. Reduced rates mean you might be able to recruit more sponsors than a live event would. . kilograms of trash per day. .

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Event Marketing Marketing Travel Events 130

Event Marketer

APRIL 11, 2022

The Ice House activation was designed to be shareable, sustainable and flexible. More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer.

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Endless Events

APRIL 27, 2023

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution. Let’s dive in!

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Sponsorships Negotiating Food and Beverage Events 71

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Read on and register today. #22. Why does this matter?

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Event Marketer

MARCH 28, 2024

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015. Let us know.

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2015 Sponsorships Sports Sustainability 94

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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2024 Marketing Entertainment Apparel 113

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next. You can’t do everything.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. s senior brand director, told EM ahead of the race.

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Sponsorships 2012 2023 2022 85

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

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Event Marketing Marketing 2023 Social Media 40

TicketBud

JANUARY 11, 2024

While virtual events demonstrated the power of technology in bringing dispersed people together, they also proved the unmatched value of in-person interactions. Luckily, hybrid events marry the best of both worlds, providing an inclusive and sustainable event that is rich in data and dynamic for organizers and participants alike.

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Sponsorships Trade Shows Sustainability Events 126

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Event Marketing Marketing Sponsorships Financial 60

Expo Pass

JANUARY 3, 2024

For us at Expo Pass, it means looking back at the top event planning articles in 2023. The top 6 articles cover diverse topics from ChatGPT to sustainability and on-site badge printing. We’re grateful for the time you’ve taken and are proud of how we’ve been able to help you along your event planning journey.

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2023 2024 Sustainability Sponsorships 90

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 121

Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

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Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Brooklyn Bridge Park’s sustainability practices complemented those values with its use of salvaged materials, collection of storm water for irrigation use, recycling, waste management and more. broadcast audience. Agency: TXG (The Experiential Group).

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Sponsorships Sports Social Media Marketing 83

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

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Wireless Airlines Retail Travel 79

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Event Marketer

FEBRUARY 16, 2024

One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer.

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Eventinterface

AUGUST 18, 2017

So, if you haven’t yet made a concerted effort in marketing your events to this new millennial audience, you are missing out. When you are planning out your event marketing and sponsorship strategy, be sure to include these four ways to market your event to Millennials. MAKE MESSAGING FEEL NATIVE.

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Marketing 2011 Social Media Sponsorships 100

GEVME

SEPTEMBER 24, 2019

Event budget: revenue, expenses, and net income. Your event budget keeps your event income streams and expenditures on track, but it’s also there to sustain income and expenditures so you make a net profit in the end. Event revenue types. Sponsorship packages. About your attendees.

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Advertising Food and Beverage Sponsorships Hospitality 120

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. The strategy allowed users to “raise” their dragon at home, thereby maintaining a connection with the event and the brand long after the show. Agencies: Infinity Marketing Team ; Zeno.

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Fashion 2023 Sponsorships Technology 103

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.

Sports 81

Sports 2026 Sponsorships Sustainability 81

Event Marketer

FEBRUARY 29, 2024

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown.

Food and Beverage 89

Food and Beverage 2024 Retail Sponsorships 89

Event Marketer

SEPTEMBER 11, 2023

“We’re looking to use this investment and this event to help drive our business objectives. We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. Agency: Momentum Worldwide.

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Food and Beverage Retail 2022 Sponsorships 100

EventMB

OCTOBER 4, 2016

Digital branding concepts can provide more value than tangible assets as well as being a more sustainable option for events to provide integrated opportunities for sponsors. Event planners are always looking for innovative ways to brand their event.

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Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

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Sponsorships Apparel Entertainment Transportation 107

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4. Marketing KPIs. Processing fees paid. Email open rate.

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Social Media Financial Sponsorships Speakers 133

Cvent: Event Marketing

JULY 31, 2019

Faced with mounting pressure to transform the small nonprofit into a fully sustainable organization, the team needed to scale without adding costly resources. By leveraging Cvent’s built-in marketing capabilities, they were able to promote the PFNCA brand to increase name recognition and revenue streams. Watch the Video.

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Event Technology Sustainability Technology Sponsorships 41

Event Marketer

APRIL 24, 2023

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

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Sports Sponsorships 2023 Marketing 88

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. As a Cannes first-timer, Reddit could have focused on the tactical aspects of its sponsorship experience, dubbed the “Explorers Club,” before tackling anything else.

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2023 Fashion Advertising Sponsorships 81

TicketBud

NOVEMBER 8, 2023

Step 2: Revisit Initial Goals KPIs As mentioned above, Q4 should not be the first or only time you’ve planned or conducted an analysis of your events. If using Ticketbud as your event ticketing platform, use the reporting tool to generate sales or scan (attendance) reports for each event.

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Social Media Sponsorships Events Financial 124

Endless Events

MARCH 11, 2022

When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Hybrid Events Are More Sustainable. The in-person event industry creates a massive amount of CO 2 emissions. Enjoy The Benefits Of Hybrid Events! Let’s explore!

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Sustainability Sponsorships Travel Advertising 77

Event Marketer

DECEMBER 27, 2021

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. PREDICTION: Smaller, more targeted events and roadshows will continue to flourish as marketers cater to attendees’ varying levels of comfortability.

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Event Marketer

OCTOBER 19, 2021

The brand also invited attendees to customize their event experience by industry and topic (such as sustainability) to enjoy a more personalized, Netflix-like experience. The ability to reach global audiences is now more online with more countries and markets than ever before,” says Fleming. We will never look back.

Tech 90

Tech Sponsorships 2021 Sustainability 90

Event Marketer

JANUARY 3, 2024

Are there new performance metrics that can, or should be deployed across events? But, but being able to navigate the system and understand how they value events [is critical]. Do they evaluate it as marketing spend? And valuations, in-depth understanding of their marketing assets. Customer acquisition?

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2024 Sustainability Marketing Hospitality 56