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Your all-inclusive guide to event sponsorship in 2022

Socio Events

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

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Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies

Event Marketer

The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with its roots intact.

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Event Technology Awards 2022 – Judge’s Spotlight: Kathryn Frankson

Event Industry News

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. The people.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker.

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.

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Eventscase Monthly News Round-Up October 2022

Eventscase Blog

October marks the beginning of the last quarter of the year and it’s almost mind-boggling when it seems like yesterday when we eagerly kick-started 2022. We can definitely say that this year marks the recovery of the events industry and, for that, we are eternally grateful.

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How to get sponsors for an event: A comprehensive guide

Socio Events

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.