Attendease
FEBRUARY 20, 2019
It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants.
PCMA Convene
MARCH 1, 2019
In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. International Inbound Travel” report, as global travel expanded 6 percent in 2018, the U.S. 30 — is that the U.S. growing only 2 percent.
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Event Industry News
NOVEMBER 23, 2018
Celebrating its centenary in 2018, KEMET Electronics has been working with Cook & Associates for the past 2 years. For Electronica 2018, Cook & Associates focused on new ways of elevating KEMET’s brand, applying exciting display technologies and creating an open, inviting look and feel.
SmartMeetings
DECEMBER 13, 2017
As far as food and beverage, in 2018 there will be more businesses capitalizing on this, showing how food is made before it reaches the customer. While 2017 was the year of unicorn-themed food, in 2018 chefs will tap even deeper into the power of visually appealing food that can double as marketing images on social media.
PCMA Convene
MARCH 1, 2019
Respondents to Convene’s Meetings Market Survey 2018 reported that, on average, attendance at their largest convention/meeting exposition in 2018 was 4,320 people, making 2018 the second year in a row the average number has dropped from the 2016 high of 5,211. More Meetings Market Survey. Operating Ratios.
Event Industry News
MAY 17, 2019
The survey of over 300 corporate buyers covered the party choices of over 39,000 guests in the 2018 season, with the average spend per guest showing a healthy year-on-year increase of 4%, to £92.51 + VAT. Thursdays and Fridays remain the most popular nights for Office Christmas parties in London, which now account for 73% of the total market.
GEVME
APRIL 30, 2018
When the news about GDPR shook the world in 2016, most businesses were in the dark about how to handle it. Especially for the world of events where meetings and conferences are organised in advance, GDPR doesn’t actually start on 25 May 2018. Today, with GDPR enforcement knocking at everyone’s door, we’ve decided to clear things up.
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