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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 94
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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

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Modev returns to live events and bolsters executive team

Event Industry News

Stacy England joins Modev as COO, Amanda Francis as sponsorship and exhibit sales lead, and Jaimey Walking Bear as general manager, events. . Amanda Francis will lead sales, generating and managing daily revenue operations for sponsorships, online and in-person exhibit sales, group sales, and attendee registration.

2013 64
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Envisioning Change Through ‘Uncomfortable Conversations’

PCMA Convene

She also tapped Katherina Path, marketing manager for conventions, Frankfurt Convention Bureau, current class of 2022, recalling that she had spoken about DEI as a She Means Business panelist at IMEX Frankfurt this year. “I Climate change “is very uncomfortable. And they couldn’t be on their mobile phones. I Wanted to Shock Them a Bit’.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 78
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Henson Franklyn

Event Industry News

Our team of 40 get stuck in to all sorts of sponsorship, branding and activation briefs, with specialist skills that cover design, manufacturing, build, installation and on-site management, we consistently deliver across a myriad of sporting and exhibition venues. Which is why we’re trusted by so many agencies and brands worldwide.