article thumbnail

The Bulb appoints Davies Tanner as its new retained PR and marketing agency

Prestige Events Magazine

Award-winning sustainability consultancy The Bulb has appointed leading business events and travel communications agency Davies Tanner to support its long-term growth strategy as it expands into new markets and sectors. The Bulb is an award-winning consultancy driving sustainable progress across the event and creative industries.

article thumbnail

Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

2015 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 334
article thumbnail

The Bulb expands global reach with major project wins

Prestige Events Magazine

Since it was founded in 2015, The Bulb has doubled its turnover year-on-year, and this year turnover is expected to triple, indicating an accelerating focus on sustainability globally. The Bulb has also confirmed that it will begin work with UK events agencies Sleek and TRO to develop their sustainability strategies.

2015 59
article thumbnail

The Benefits of Running a CSR Event

Eventmobi

As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . As part of its CSR program, Cisco helped the charity Stop Hunger Now package more than 100,000 meals for the hungry during its Cisco Live Event in 2015. What’s Next? .

2012 195
article thumbnail

Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

Searching for the exact event name, “Spotlight on HR”, in the app store was more likely to return the right results than searching for “Atlanta Human Resources Conference 2015.” Marketing your event app in the right places is just the first step. Plus, it was much easier for attendees to remember!

article thumbnail

Smart Moves in Hawaii, Las Vegas and More

Smart Meetings

Gardner has more than 13 years working in hospitality sales and marketing—specifically with independent hotels—most recently as regional vice president of sales for Oxford Collection Hotels. Chris White Fairmont Scottsdale Princess has named White director of sales and marketing. based in Bellevue, Washington.

2005 105