2015 Event Marketing Marketing Sponsorships 
Event Marketer
MARCH 28, 2024
Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.
Eventory
FEBRUARY 12, 2019
When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Event Marketer
AUGUST 14, 2023
They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.
Hubilo Blog
MARCH 7, 2020
She is also a board member of the Association of Women in Events (AWE) and the International Association of Exhibitions and Events. Helen’s marketing and events career span of over 20 years. She is passionate about events and values the power of live events and cares about how event makers create and deliver.
TicketBud
AUGUST 28, 2023
But if you promote a premium experience, you need to build a budget for it with a firm understanding on how expenses and revenue streams (vendors, tickets and sponsorships) might make or break your bottom line. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit. Need convincing?
GEVME
JULY 10, 2019
When you present an event description that is well designed and eye catching and pair your content strategy with in-person events you are organising, both tactics will be more effective and will result in an increase in your event attendance. Events, by their very nature, are about connections.
Bizzabo
SEPTEMBER 28, 2018
Getting to sold-out event is no small task. In this guide you’ll learn partnerships, different marketing channels and key strategies can help sell registrations and selling tickets fast. Event organizers have a lot of responsibility. Event tickets are the lifeblood of your strategy. Source: Bizzabo. Leverage Partnerships.
Expert insights. Personalized for you.
94 
Let's personalize your content