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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 92
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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. Photo credit: Marissa Joy Photo The post Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023 appeared first on Event Marketer.

2023 77
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How to Write an Event Description That Drives Attendance

GEVME

When you present an event description that is well designed and eye catching and pair your content strategy with in-person events you are organising, both tactics will be more effective and will result in an increase in your event attendance. Events, by their very nature, are about connections.

2015 136
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An Ode to 40 Women Influencers In the Events Industry

Hubilo Blog

She’s a past president of Meeting Professionals International, Chicago and has been named as one of the 40 under 40 in the meetings industry by Connect magazine in 2015. Kate Patay : Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. Robyn Davis : Master of trade shows.

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Fighting Fyre: Epic Event Fails and How to Avoid Them

TicketBud

Not every event needs to offer a swanky, over-the-top experience. But if you promote a premium experience, you need to build a budget for it with a firm understanding on how expenses and revenue streams (vendors, tickets and sponsorships) might make or break your bottom line. Take TomorrowWorld 2015 for example. Need convincing?

2009 78
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Agency Spotlight: Kemosabe

Event Industry News

Agency: Kemosabe Formed: 2015 Annual Events: 11-50 Staff: 11-50 employees Offices: 3 [link]. Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. If your agency has a fitting story to tell, get in touch: Kizzy@eventindustrynews.com .