Arabian Travel Market Swears by Live Events, But Won’t Give Up on Virtual Yet
EventMB
MAY 17, 2022
The Arabian Travel Market (ATM) that concluded in Dubai on May 12 is testament to the fact that live events are irreplaceable and no virtual extravaganza can replace the human element of in-person events. This show has opted for an asynchronous approach, thus running the in-person and then online components at different times.
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