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Ms. B’s Book Club: Planning for Medical Meetings

SmartMeetings

This Month’s Reads: Planning for Medical Meetings Every industry has its own cultural norms and professional values that are expected to be reflected at a company’s event. B’s Book Club: Creating Experiences How to Plan Medical Meetings and Events —co-authored by Meetings & Incentives Worldwide, Inc. (M&IW)

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How to Plan Better Medical Meetings by the Numbers

Smart Meetings

The post How to Plan Better Medical Meetings by the Numbers appeared first on Smart Meetings.

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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. Strategy 1: Beacon Technology + Retrieval Devices.

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MANOVA Global Health Care Summit Redefines the Medical Meeting

PCMA Convene

In these ways, MANOVA will continue to break out of the traditional medical-meeting mold. Addicks said that he wants to explore opportunities to make the experience more interactive, to add live music, and take cues from SXSW, whose programming brings attendees outside the convention center and into the Austin community.

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[Webinar] Everyday Meeting Disasters: Creative Work Arounds—and Smart Planning Strategies to Save Your Event

MeetingsNet

Veteran meeting pros will walk through eight “everyday disasters,” from medical emergencies to construction interruptions to intoxicated executives, to share their in-the-moment reactions as well as the key planning strategies in order to avoid or mitigate the problem at the next event.

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Q&A: 10 Minutes with Zac Kelley of Zimmer Biomet

Event Marketer

And when it comes to connecting with surgeons and other health care providers at medical meetings and conventions, great care must be given to create an environment that differentiates the brand and tells clear and engaging stories about its innovations. Describe a highlight for you from one of your recent exhibits.

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‘Hybrid Events Are Here to Stay’

PCMA Convene

What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medical meeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said.