Smart Meetings
AUGUST 15, 2022
Different types of events–trade shows, annual training, product launches/user events and awards galas–fit in different quadrants based on where they fall on the purpose/profit, engagement/revenue spectrum. The post How to Plan Better Medical Meetings by the Numbers appeared first on Smart Meetings.
Event Marketer
MARCH 17, 2024
And when it comes to connecting with surgeons and other health care providers at medical meetings and conventions, great care must be given to create an environment that differentiates the brand and tells clear and engaging stories about its innovations. Describe a highlight for you from one of your recent exhibits.
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MeetingsNet
AUGUST 27, 2018
Veteran meeting pros will walk through eight “everyday disasters,” from medical emergencies to construction interruptions to intoxicated executives, to share their in-the-moment reactions as well as the key planning strategies in order to avoid or mitigate the problem at the next event.
SmartMeetings
OCTOBER 13, 2020
Meetings support many other parts of the economy through business trade shows, scientific conferences and medical meetings. Those hard workers lost their livelihoods, customers and revenues through no fault of their own. We have also lost the mental health that comes with anticipation of travel.
PCMA Convene
MAY 29, 2021
The American Society of Hematology (ASH) may be a nonprofit organization but “that’s a tax status not a business strategy,” said William F. Reed, FASAE, CMP, ASH’s chief event strategy officer. It’s been a big challenge to make physical trade shows succeed on online platforms. How did ASH meet its sponsors’ objectives?
SmartMeetings
JULY 12, 2016
Jouaneh, is a meetings expert who regularly contributes to Smart Meetings news. He’s quoted in our August issue about American Express Meetings & Events’ recent medical meetings report. He was also a featured writer in our January issue with a technology column on mobile strategies. Coming in at No.
PCMA Convene
SEPTEMBER 18, 2017
The bigger issue is that they’re selling something that’s not moving the needle for advertisers nor embracing a digital-first strategy. . Savvy conference organizers are shifting marketing spend to pull- or inbound-marketing strategies like thought leadership and content marketing. The Shift From Push to Pull.
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