Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Learn more about Adobe on Main in our interview with chief brand officer Heather Freeland. Adobe on Main served as the brand’s first dedicated space on Park City’s main drag.

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Event Industry News

APRIL 22, 2021

Despite a sea change in market circumstances the sophomore Sustainable Event Buyer’s Guide maintains its focus, detailing green thinking, green policy, green technology, green products/services and green best practice. The main solution is so simple that even a small child can understand it. Download your free copy here.

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Event Industry News

NOVEMBER 24, 2023

Event Sustainability Live (ESL) ran down the right-hand side of the big London ExCeL space it shares with Event Tech Live (ETL) with green thinking throughout, from the Trees Not Tees campaign logo to the Main Stage housed in a spectacular Evolution Dome and sponsored by GES. Of course, the show benefits from the practice, […]

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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PCMA Convene

NOVEMBER 15, 2021

At a Women in CleanTech & Sustainability event, Ethical Swag’s bamboo cutlery in branded pouches made of recycled materials were coveted items. Now it’s like all of the suppliers are talking about sustainability,” Milburn said. She found two main objections to sustainable swag: “Oh, I tried that once.

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Event Marketer

AUGUST 2, 2021

Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters PeaNutter brand ambassador programs. Planters Nutmobile Spreads Sustainability Message. Wyman’s teamed up with another Maine-based brand, L.L.Bean, to drive buzz for its summer campaign.

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Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.

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Event Industry News

DECEMBER 6, 2022

You might think that, in 2022, shouting about your sustainability credentials as loud as you possibly can is a no-brainer. Power consumption is a huge factor in measuring the sustainability of any event. Plugging into the mains, The Stage Bus could run a 5-8,000 person stage on a domestic power supply from your living room.

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Conference Care

MARCH 8, 2023

This is only one part of the reason why sustainability is the key to a successful business in the 21 st Century. Getting sustainability right can mean opportunity and additional profit. Sustainability – why now? As a result, sustainability becomes vital to achieving greater competitiveness.

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Smart Meetings

OCTOBER 14, 2022

The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!

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Event Marketer

MAY 16, 2022

As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.

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Management Events

JANUARY 19, 2022

Whether it is sustainable transformations or implementing AI, change is necessary. As the Head of International Market Intelligence & Data Strategy for UNIQA international , Alin Kalam shares with us his insights on the need for agility through AI, achieving business competence, and nurturing innovation.

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EncoreAPAC

MARCH 20, 2023

Sustainability is increasingly a consideration for both event planners and venues when choosing a production company. As Meetings Net describes it, the roadmap caused “perhaps its biggest public splash on the issue of making events sustainable.” Find out how Encore sets the green standard. Next year we’re going for gold!

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The MICE

SEPTEMBER 27, 2023

There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events. It drew over 2000 participants dedicated to sustainable urban development. It’s just outside Stuttgart in Böblingen, 30 minutes by public transport from the Stuttgart main train station.

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PCMA Convene

DECEMBER 11, 2023

Paris 2024 may also achieve the Games’ highest level of sustainability yet by becoming the first to halve its carbon emissions compared to the average of London 2012 and Rio 2016. Sustainability is a key pillar of that roadmap. From Day One, [Paris 2024] was conceived with sustainability in mind.” million tons of CO2.

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ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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InitLive

MARCH 11, 2020

The event planning industry cannot be left far behind when it comes to being sustainable. However, the market is filled with ideas which at times can come across as green-washing. In such a scenario, here are 5 ways in which you can stay relevant and successfully organize a sustainable event. Read on to learn more.

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Management Events

MARCH 30, 2021

As a key player in the Nordic market for long-term savings and insurance, Storebrand has consistently pushed the narrative of sustainability for financial organizations. Løddesøl to talk about Storebrand’s journey towards sustainability, the challenges they faced, roles of CFOs, and commitment for companies.

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Gallus Events

JANUARY 21, 2020

It questions who the main stakeholders are for event companies, and it casts a shadow on the idea that our successful events can continue to grow forever. And finally this tale is about sustainable cities: places where people want to live, not simply, where they must live. The 2019 Christmas market was held in Princes Street Gardens.

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Attendease

APRIL 4, 2024

In this post, we’ll explore how to thoughtfully and sustainably expand your events. Think through the resources, staff, budget, venue size, marketing channels, etc., Identify areas like registration , marketing, logistics, on-site staffing, and breakout sessions that need dedicated support.

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Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

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Smart Meetings

OCTOBER 3, 2023

Meeting Professional Continuing Education Includes Sustainability Certification Meeting professionals are taking sustainability more seriously than ever before. Whether you’re incorporating sustainable measurements into your RFPs, tracking down low-carbon menus or combing through LEED certified venues, you know you’re a green planner.

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Smart Meetings

OCTOBER 14, 2022

The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!

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EventMB

MAY 27, 2022

He first studied business administration Frankfurt/Main and during this time went on to found his first IT company. It’s interesting to note that for Kula and his company, event planners were never the main client, instead the focus was on enterprises and their HR, communications or Marketing department, for example.

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Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.

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Event Marketer

JUNE 14, 2021

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Six Tips and Ideas for Creating an Impactful Main Stage Experience. Build in pockets of escape.

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Attendease

NOVEMBER 30, 2023

With options spanning emerging technologies, sustainability initiatives, and more, you’re sure to find unique concepts to make your next event a standout success! You can also opt for sustainable event merchandise and supplies or host a beach cleanup as part of the event agenda.

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Event Industry News

MAY 27, 2022

The venue, which recently announced its ambition to achieve net zero by 2030, will also be sharing other sustainable initiatives taking place at the SEC since it hosted the globally recognized COP26 conference last year. In recent years, the SEC has made further significant moves to reduce its carbon footprint.

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Attendease

OCTOBER 13, 2023

From event promotion to thank-you messages, communicating with your participants is critical for securing initial buy-in and sustained engagement. You can link to this page in the rest of your marketing materials and direct participants there for questions. Think about your target audience as you choose marketing channels.

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PCMA Convene

AUGUST 1, 2018

When I attended a Green Meetings fam trip to Vancouver in June, sponsored by Tourism Vancouver, sustainability wasn’t just part of the program — it was the main event, and woven into my entire experience. We were whisked to the loading dock, where we got a backstage view of some of the center’s sustainability efforts in action.

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GEVME

MARCH 17, 2022

Eco-Business is an independent media and business intelligence company with sustainability and ESG-focused lens. So, we sat down with him to know a bit more about adapting to this new normal of hosting events and how our platform is helping him champion his event marketing strategy. But that didn’t mean that these events had to stop.

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Event Industry News

NOVEMBER 4, 2020

However, we are now turning that corner, we have a program of online events for our members and working on some key initiatives, such as sustainability, back to Live, and Diversity and Inclusivity across the industry.”. The EMA, other industry associations, and our members have not gone unaffected.

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Eventmobi

SEPTEMBER 17, 2021

To help provide some clarity, we’ve broken down professional online communities into four main categories: A private employee community. More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Strengthen Your Messaging & Marketing Strategy.

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Boomset

AUGUST 26, 2018

Image courtesy of Gary Chan on Unsplash Sustainability is so much more than a huge buzzword at the moment. Here we explain why sustainable conferences are important, and a few things you can implement when planning your conference to play your part in the change. Why is sustainability important?

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Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. What are the main objectives of the event? Finding Event Sponsors.

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Eventory

OCTOBER 9, 2018

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers. Marketing conferences aren’t substantive for marketing managers.

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Smart Meetings

JANUARY 22, 2024

Read More: The Metaverse and Meeting Planning A Cost-effective, Sustainable Event Solution Lipshitz envisions sales, marketing, catering, customer services and corporate planning teams coming together in the interactive, real-time Metaverse-like venue to plan out each part of the agenda via personalized logins and an intuitive dashboard.

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