Event Marketer

MARCH 15, 2022

Amplified by a full social media and influencer campaign, OGX’s pop-up shop activation was designed to convey transparency of formulas and build trust among consumers. The post OGX Beauty Embraces Science to Engage Consumers in a ‘Love Labs’ Pop-Up appeared first on Event Marketer.

Social Media 111

Social Media Marketing Event Marketing Management 111

Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. Here are the MoIC takeaways I found most compelling for marketers: Appeal to people's emotions first. The first major takeaway is that people crave experiences.

Marketing 150

Marketing Social Media 2017 Venues 150

Event Marketer

DECEMBER 18, 2023

And for a show like ‘Frasier,’ with such a massive, passionate, built-in fan base, we wanted to be able to show them in a big way that we were going to get it right—the show itself and the marketing around it. And our experiential presence allowed us to do that.” We know how important that is. It’s a really big fan base.

Social Media 105

Social Media Marketing Event Marketing Events 105

Event Marketer

MARCH 1, 2024

With epic storytelling at the heart of the 10-episode limited series, creating a multifaceted marketing campaign was no easy task for the FX team. A producer from “Shōgun” collaborated with the marketing team on the campaign, helping to translate elements from the screen to the real world. Agency: Cartwheel and Co.

Hotels 82

Hotels Social Media Travel Hospitality 82

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

Fashion 74

Fashion Social Media Marketing Event Marketing 74

Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” million impressions including press, social media and physical interactions. for its ‘Minx’ Series appeared first on Event Marketer. Agency: Lupine.

Social Media 109

Social Media Transportation Travel Hotels 109

Event Marketer

JULY 26, 2022

Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Related Strategies: How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan. Photo credit: Tillamook.

Social Media 107

Social Media Marketing Travel Technology 107

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.”

Automotive 88

Automotive 2024 Trade Shows Social Media 88

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” Patrick’s Day is typically an occasion brimming with brand shenanigans, but with the Los Angeles Marathon falling on St. Let it pour.

Sponsorships 85

Sponsorships Insurance Sports Banking 85

Event Marketer

JUNE 14, 2021

With the debut of our modern-day pink truck we want to deliver happiness to consumers after an unprecedented year,” says John Galloway, chief marketing and innovation officer at Godiva. and media outreach, social content and paid social media with geo-targeting, and influencers on platforms like TikTok and Instagram.

Retail 100

Retail Social Media Marketing Education 100

Event Farm

OCTOBER 24, 2017

Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. Here are the MoIC takeaways I found most compelling for marketers: Appeal to people’s emotions first. The first major takeaway is that people crave experiences.

Marketing 100

Marketing Social Media 2017 Venues 100

Event Marketer

JUNE 1, 2022

Showtime evoked the Roosevelt era at The Ritz-Carlton New York, Central Park; the Ford era at The Ritz-Carlton, Los Angeles; the Obama era at The Ritz-Carlton, Chicago; and aptly celebrated all three leading ladies at The Ritz-Carlton, Washington, D.C. Social media amplification was another essential piece of the strategy.

Fashion 121

Fashion Entertainment Social Media Marketing 121

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

Apparel 139

Apparel Social Media 2021 2020 139

Event Marketer

AUGUST 16, 2021

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. Prime Video executed a “live cargo” transportation stunt across Los Angeles and Huntington Beach from June 30 to July 4, giving onlookers a sneak peek at the alien species from the film.

Social Media 138

Social Media Transportation Airlines Travel 138

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. and Dallas.

Hotels 99

Hotels Travel Airlines Fashion 99

Event Marketer

JULY 3, 2023

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. Agencies: Little Cinema (production); Pop Social (social media); PR Dept (p.r.).

Fashion 83

Fashion Social Media Transportation Marketing 83

Event Marketer

DECEMBER 13, 2022

Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The post Deadfellaz Connects its NFT Community IRL through DeadZone LA appeared first on Event Marketer.

Social Media 95

Social Media 2021 Entertainment Hotels 95

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 116

Education Marketing Retail Social Media 116

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. These examples of effective live guerrilla marketing events will inspire some of your own.

Marketing 80

Marketing 2018 2010 Social Media 80

Event Marketer

JUNE 7, 2022

So to reintroduce its brand, appeal to a new generation of health-conscious consumers and provide nutritional education designed to help women advocate for themselves, MyFitnessPal hosted an exclusive influencer event at the sprawling Lombardi House in Los Angeles. conducted by MyFitnessPal that uncovered some troubling data.

Education 105

Education Social Media Marketing Consulting 105

Eventmobi

JUNE 20, 2019

On the other hand, the return on technology sponsorships, which can include interactive digital signage, mobile applications, games, social media activations, and other digital platforms, is highly measurable. The 1984 Summer Olympic Games in Los Angeles, California prominently showcased commercial sponsorship.

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Smart Meetings

NOVEMBER 8, 2021

Huther is general manager and de Tessan is director of sales and marketing at Hyatt Centric Downtown Denver. Huther has held various positions in sales and marketing with the Grand Heritage Hotel Group and, from there, went on to become vice president of asset management for Thayer Lodging Group. Monica Coleman and Alecia Zackery.

2003 52

2003 2007 Hospitality 2010 52

Bizzabo

JUNE 12, 2020

Media, LLC. Media, LLC is a Brooklyn based marketing, branding, and events agency that specializes in creating strategic, one of a kind experiences for its clients. Media, LLC has the knowledge and experience needed to host an incredible event of any kind. Headquarters: Los Angeles, California.

B2C 71

B2C Fashion 2002 B2B 71

TicketBud

JUNE 3, 2019

With Jimmy Carilo from World of Light Overview In this episode we talk to Jimmy Carilo the Creative Marketing Director for World Of Light, an immersive art installation pop-up event debuting in Los Angeles in June. He shares some unique marketing tactics for getting the word out about the event.

Social Media 60

Social Media Marketing 2019 Events 60

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Cameo itself activated live Mother’s Day experiences in Los Angeles and New York City this year, but the strategy could easily be replicated by another brand.

Retail 102

Retail Social Media 2022 Sports 102

Event Marketer

JULY 13, 2023

Beautycon Beauty has always been fundamental to the festival, but this year was an opportunity to relaunch and create excitement around Essence Ventures’ larger upcoming Beautycon events in Los Angeles and New York.

2023 80

2023 Social Media 2022 Transportation 80

Bizzabo

MARCH 7, 2019

See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 48

Marketing 2018 2010 Social Media 48

Hubilo Blog

SEPTEMBER 3, 2021

To become one of these specialists, you need several skills like marketing, customer service, market research, communication, people management, and more. UCLA: Situated in Los Angeles, California, this popular university offers an elaborate event planning and management program. Event planning certification Los Angeles.

Event Planning 52

Event Planning Education Corporate Events Social Media 52

PCMA Convene

JANUARY 30, 2017

A demo at PCMA’s Convening Leaders Tech Central showcased technology developed by VNTANA , a Los Angeles-based augmented reality company. Afterward, users received a video of the experience to share on social media. The demo was sponsored by Destination DC and Events DC.

Social Media 40

Social Media Education Technology Tech 40

Eventinterface

APRIL 15, 2017

They also received four Esprit Awards and several WESTIE Awards by the International Special Events Society, now the International Live Events Association; a Silver Tier Award for Innovation by Corporate EVENT Magazine, and the PRISM Award by the Public Relations Society of America, Los Angeles Chapter. CONNECT WITH GREG: Greg Jenkins.

Entertainment 100

Entertainment Negotiating Retail Social Media 100

Smart Meetings

MARCH 4, 2019

Niles Harris and Dieter Schmitz InterContinental Los Angeles Downtown has welcomed Harris (right) as general manager and Schmitz (left) as hotel manager. Michael Ryan and Domingo Velasco Ryan (right) and Velasco (left) have joined Celino South Beach as general manager and director of sales and marketing, respectively.

Hotels 51

Hotels Retail Hospitality Social Media 51

QC Event School

AUGUST 12, 2022

For example, wedding planners in larger cities (like New York, Los Angeles, or San Francisco) tend to make more money than those in smaller towns. Others may have a niche market that allows them to command a higher fee. Plus, once you’re certified, you can add this credential to all of your marketing materials.

Social Media 97

Social Media 2022 Transportation Marketing 97

PCMA Convene

MAY 1, 2017

By 2020, the virtual-reality market could be worth $30 million, according to tech advisory firm Digi-Capital, and with companies like Facebook and Google investing heavily in the technology, headsets soon may be as ubiquitous as smartphones. LOS ANGELES TOURISM & CONVENTION BOARD. Not empty, unused spaces.”. Key partners .

Tourism 89

Tourism Hotels Trade Shows Marketing 89

Event Planning BluePrint

MARCH 29, 2022

In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners. . Competitive research is a crucial part of any good marketing plan because it helps you: Understand your target market. Improve your marketing strategies. Identify market gaps, and allow you to fill them.

Negotiating 62

Negotiating Social Media Consulting Food and Beverage 62

SmartMeetings

FEBRUARY 1, 2018

Editor’s Note: Our intern, Tess Dunn, attended the premier conference for music technology in Los Angeles at the end of January (photographed above) and came back with this special report. . His talk focuses on utilizing social media to connect with millennials. Figure out where you belong. Develop a strong brand.

Social Media 50

Social Media Education Technology Event Technology 50

Event Marketer

JULY 5, 2021

To share their look on social, attendees chose a camera angle, posed their avatar and clicked a button that prompted a link to the image, which could then be downloaded and shared. Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer. The post ComplexLand 2.0:

Apparel 102

Apparel Sponsorships Retail Social Media 102

Social Tables

SEPTEMBER 26, 2017

As a hotel marketer, you need to understand your location, target clientele, and your hotel’s strengths. By staying active daily on social media and involving itself in local happenings it stays relevant to both locals and travelers alike. Talk about on-point hotel social media. Click To Tweet. Click To Tweet.

Hotels 60

Hotels Social Media Travel Transportation 60