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Guide: How to Plan a Successful Product Launch Event

Attendease

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

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The Brief: ‘Tortured’ Swifties and Hot Ones Live

Event Marketer

So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about the new record around every shelf. The CTO will be tasked will traveling around the U.S. Across nine U.S.

Travel 92
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3 Musts for Attracting Your Millennial Niche on Social Media

SmartMeetings

Regardless of the industry, attracting millennials is a hot topic of modern marketing. Millennials are known to be social media -obsessed, but social media marketing strategies need to be more sophisticated when catering to this very large and diverse group of people. Census Bureau’s International Database.

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2019 Women In Tech Conferences: Empowering Events

Bizzabo

Ready for the most authoritative list of 2019 women in tech events on the internet? The number of women in tech events have been increasing year over year, further highlighting the importance of a more inclusive culture in tech. We've created a thorough directory of the top women in tech conferences happening in 2019.

2019 147
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Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour

Event Marketer

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. The BÉIS Hotel tour touched down for several weeks in each market, kicking off in L.A. being its biggest market, BÉIS looked at other large U.S. in July and then heading to Vancouver in August.

Hotels 101
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How Freeform’s Y2K-themed Screening Event for ‘Cruel Summer’ Tapped into the ‘Newstalgia’ Trend

Event Marketer

Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. Agencies: Little Cinema (production); Pop Social (social media); PR Dept (p.r.).

Fashion 84
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7 Event Tech Tools You Need Now

Connect Your Meetings

Incorporating the latest event tech will not only enhance your attendees’ experience, but also will give the tech geeks in the crowd some gnarly stuff to flip out over. It’s one of a handful on the market using AI to enhance everyday video. The post 7 Event Tech Tools You Need Now appeared first on Connect Association.