Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

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Social Media Hospitality Sports Marketing 93

Eventscase Blog

APRIL 5, 2024

Facilitates Content Dissemination and Viral Reach In a world where content is king, effective event filming ensures that content is not only seen and heard in the moment but also shared and distributed widely after the event. Event streaming platforms such as Eventscase can help you with this task.

Social Media 59

Social Media Sports Trade Shows Technology 59

Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” Overwhelmingly, men were named. But on Dec.

Sponsorships 97

Sponsorships Sports Social Media Contracts 97

Cvent: Event Marketing

OCTOBER 18, 2018

How do event marketers define success? According to a recent study by Cvent, the metrics for event marketing success encompass financial results, event attendance, lead generation, overall awareness and post-event analysis, all aligned with the company’s overall business goals. Event Attendance.

Event Marketing 41

Event Marketing Marketing Social Media Financial 41

Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. Fans at ‘The Hill in New York’ appeared first on Event Marketer. broadcast audience.

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Sponsorships Sports Social Media Marketing 86

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Bizzabo

OCTOBER 26, 2018

From lackluster product reveals to hefty legal fines, check out our list of 10 event marketing offenders. Events are susceptible to all kinds of mistakes, including failed social media posts, fizzled product coupons, and costly giveaways. Walkers Featured Serial Killers and Dictators on Their Website.

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Event Marketing Marketing Social Media 2014 70

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

Sponsorships 82

Sponsorships Sports Social Media Marketing 82

Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale.

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Entertainment 2023 Sponsorships Sports 52

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

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Social Media Advertising Speakers 2020 133

Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. The post Ally Anonymously Picks up Consumers’ Tabs at Venues Across New York City appeared first on Event Marketer.

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Venues Social Media Financial 2022 119

Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

Sponsorships 87

Sponsorships Insurance Sports Banking 87

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

Sports 87

Sports Hospitality Social Media Sponsorships 87

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

Sports 74

Sports Sponsorships Retail Hotels 74

Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. The post State Farm Sends NFL Fans on a Treasure Hunt for Footballs and NFTs appeared first on Event Marketer.

Social Media 102

Social Media Sponsorships Sports Tech 102

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

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2022 Advertising Sports Social Media 129

Social Tables

FEBRUARY 23, 2023

We have compiled a list of unique event fundraising ideas for inspiration: Community flea market Reserve a large public space, such as a farmer’s market venue or outdoor arena, and invite a variety of local businesses, organization members, and local residents to participate.

Event Ideas 78

Event Ideas Social Media Sports Entertainment 78

Event Marketer

FEBRUARY 19, 2024

To boot, as an Official Technology Partner for the NHL, the brand will deploy Verizon Private 5G Wireless Networks across NHL arenas to create efficiencies in game day operations that are designed to advance the sport and improve the fan experience.

Sponsorships 95

Sponsorships Wireless 2024 Advertising 95

Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Boomset

JANUARY 31, 2019

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. When it comes to event marketing, there are plenty of approaches you can adopt.

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Event Marketing Marketing Ecommerce Technology 48

Event Marketer

APRIL 17, 2023

Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. Brand ambassadors sported blue Paramount+ parkas with white pom knit hats and ski pants. Agency: 15|40 Productions.

Sports 76

Sports 2023 Social Media 2022 76

SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Manage attendee registration and event logistics. Event management. Galas & Awards.

2022 147

2022 Event Management Management Social Media 147

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

2024 52

2024 Apparel Sports Retail 52

Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. As marketers, we want to be able to convey that excitement to the consumers.”. Photo credit: Ignacio Linares, Joseph Johnson.

Social Media 95

Social Media Fashion Sports 2019 95

SevenEvents

AUGUST 31, 2023

the critical decision is to select the event type that best aligns with your brand and its objectives. create engaging content one the correct format is decided, we then must turn our focus onto the content of the event. engaging content is at the core of any successful corporate event.

Corporate Events 52

Corporate Events Social Media Speakers Sports 52

Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

Sponsorships 102

Sponsorships Food and Beverage 2023 Sports 102

Event Marketer

JUNE 27, 2023

But it was a huge success, I think both for the sport and for the brand activations that were there, so we went back again,” says Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons. The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.”

2022 85

2022 Sports Social Media Entertainment 85

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. 15, during which more than 38,500 attendees experienced the branded outdoor space, according to Lydia Mazzolini, director of private events at Elsewhere. and closing with day party Everyday People. Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour.

Social Media 89

Social Media Sports Venues Speakers 89

Event Industry News

JULY 9, 2019

Live streaming your event is a great way of spreading your message. Snöball, an event marketing company, revealed that videos on Facebook gained twice as much engagement compared to posts with images. Social media. Brand Events. Event Tech. Sporting Events. Live videos. Conferences.

Speakers 99

Speakers Marketing Social Media Advertising 99

Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 103

Financial Fashion Banking Social Media 103

Nunify

JANUARY 19, 2023

Design the sponsorship package using A La Carte Model Things to keep in mind before creating sponsorship packages for your event Sponsorship packages examples 1. Sponsorship packages for sports teams 5. We found their tiered sponsorship package’s presentation appealing and creative examples of youth sports sponsorship packages.

Sponsorships 52

Sponsorships 2023 Social Media Sports 52

TicketBud

SEPTEMBER 19, 2023

According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections. An Eventtrack industry study also found that 74% of attendees had a more positive opinion about a company, brand or product after a great event. Here’s a template to help get started.

Trade Shows 126

Trade Shows Travel Events Social Media 126

zkipster

JUNE 8, 2023

The experienced team of former event planners at zkipster have identified the stages of event planning and the tasks you must have on your event to do list. Next, define specific goals for your event. Event staff standing by as the Veuve Clicquot Polo Classic Returns to NYC.

Event Planning 62

Event Planning 2023 Social Media Fashion 62

Event Marketer

MARCH 11, 2024

There was also an interactive ski gondola installation, a third-floor sports-themed Paramount+ Pub, as well as myriad other vignettes and photo ops surrounding titles like “Survivor,” “Ink Masters” and “The Chi.” The post Live from SXSW 2024: Six Brands Catalyzing Connections in Austin appeared first on Event Marketer.

2024 99

2024 Fashion Entertainment Social Media 99

Event Marketer

AUGUST 16, 2021

Various virtual screenings delivered on July 1 ultimately entertained 14,250 consumers, while Pratt also hosted virtual screening events in partnership with the Lollipop Network and Ronald McDonald House New York, in addition to a special Make-A-Wish Foundation conversation and screening package for a superfan.

Social Media 138

Social Media Transportation Airlines Travel 138

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

Sponsorships 76

Sponsorships Retail Sports Social Media 76

InitLive

JANUARY 20, 2020

In today’s digital world, social media is everywhere - and with almost half the world’s population using social media across the globe, the power of online social platforms as targeted marketing tools is one that shouldn’t be taken for granted. Looking to learn more about promoting your event on facebook?

Social Media 64

Social Media Advertising Marketing Event Marketing 64