Cvent: Event Marketing

JULY 10, 2018

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of your game in order to engage your followers. Nowadays a major part of your brand is social media. Nowadays a major part of your brand is social media.

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Event Industry News

DECEMBER 5, 2019

Dawn Farrow, CEO and founder of Boom Ents and Boom Sport, has revealed immediate plans for a bold rebrand of the business, bringing all elements under the new banner of Boom Live, in a decision Farrow says will deliver a renewed sense of vision, clarity and cohesion to her business.

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Boomset

JANUARY 31, 2019

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. MOZCON MozCon is a three-day digital marketing conference in Washington, established by SaaS brand Moz.

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Event Industry News

JULY 9, 2019

Live streaming your event is a great way of spreading your message. Snöball, an event marketing company, revealed that videos on Facebook gained twice as much engagement compared to posts with images. Social media. Ask your speakers to remember to tag your company or ‘check-in’ to your event. Brand Events.

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Event Industry News

MAY 9, 2022

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data.

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Event Marketer

SEPTEMBER 5, 2023

He not only sported a black-and-white Claritin-branded racing suit—emblazoned with his name, of course—but also enthusiastically engaged with on-site media and attendees as an ambassador for the brand. The brand leveraged its social media channels, and Muniz posted about the event for his own followers.

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Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. The brand has its sights on activating The Hill in other markets. broadcast audience. Agency: TXG (The Experiential Group).

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Sponsorships Sports Social Media Marketing 84

Eventmobi

JULY 26, 2023

While a full week of in person events would require a lot of resources, it’s much less complicated to schedule social media shout outs, webinars, and virtual games in close succession. Member of the month Announcing a Member of the Month in your newsletter and on social media is a personal way to show member appreciation.

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Event Marketer

APRIL 3, 2023

So as the event’s final matches approached, the brand unveiled a set of three murals on the shores of Doha dubbed the “Beach Club Billboard” to underscore its commitment to ensuring equity and access for female athletes, and remind sports fans that “the game has two halves.” Overwhelmingly, men were named. But on Dec.

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Sponsorships Sports Social Media Contracts 96

Eventscase Blog

APRIL 5, 2024

Facilitates Content Dissemination and Viral Reach In a world where content is king, effective event filming ensures that content is not only seen and heard in the moment but also shared and distributed widely after the event. Event streaming platforms such as Eventscase can help you with this task.

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Social Media Sports Trade Shows Technology 59

Event Marketer

APRIL 10, 2023

As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments , tours and festivals dedicated to the sport continue to crop up. The PPA is involved with amateur games, so they’re making the sport super accessible. Let’s make this sport more accessible.

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Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. From seamlessly integrating next-gen holograms into brand activations to bringing sports enthusiasts closer to the action with our immersive simulators, we provide cutting-edge interactive experiences to our clients on a national scale.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8

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MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. the majority of whom—51 percent—planned business events, along with festivals (14 percent), classes (12 percent), and musical (7 percent) and sporting events (5 percent). and 51 percent of U.K.

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Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

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Event Marketer

SEPTEMBER 27, 2021

To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights. More on Sports Sponsorship: How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open. Aleco Azqueta. EM: What did this year’s strategy entail?

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Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy. Agency : DesignScene.

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Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App.

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Event Marketer

DECEMBER 14, 2021

Popular brand personality Jake from State Farm made appearances at two live tailgating events. Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. 4-7 online as well as at physical locations in the Kansas City area.

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SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Manage attendee registration and event logistics. Exploring your hybrid event platform options?

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Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter “F.”

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Sponsorships Insurance Sports Banking 86

Event Marketer

NOVEMBER 1, 2021

Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

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Social Tables

FEBRUARY 23, 2023

We have compiled a list of unique event fundraising ideas for inspiration: Community flea market Reserve a large public space, such as a farmer’s market venue or outdoor arena, and invite a variety of local businesses, organization members, and local residents to participate.

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Event Marketer

APRIL 17, 2023

James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Brand ambassadors sported blue Paramount+ parkas with white pom knit hats and ski pants.

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Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

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Sports Sponsorships Retail Hotels 72

Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.

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Event Marketer

JUNE 27, 2023

It kind of takes on a life of its own.” — Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons With Formula 1’s recent explosion in the U.S., The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.” who would go, what kind of crowd there would be.

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2022 Sports Social Media Entertainment 83

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. We’ve been doing ‘The Dozen’ for over three years, but this was the first time doing it as a live show, so we had to provide a more elevated guest experience,” says Lisa Litvack, vp-live events at Barstool Sports.

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Sports Hospitality Social Media Sponsorships 86

TicketBud

SEPTEMBER 19, 2023

But the season also provides many opportunities to connect through specially timed and themed events. According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections. Get Started Create a free event website with Ticketbud and upload your entire community contact list.

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Event Marketer

AUGUST 16, 2021

Amazon drew on several of the film’s themes in its marketing efforts, from science to family to military, to bring the story to life. Playing to a global audience and leaning on the Amazon ecosystem, the brand activated Twitch takeovers, virtual watch parties, consumer gifting, curated screening events and grassroots regional activations.

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Showclix

JULY 26, 2023

Looking for new ways to level up your event marketing? TikTok is an extremely powerful tool for showcasing your event to tons of people across generations! With the rise of short-form video in recent years, creating TikToks starring your events will get them in front of a wider audience than ever before. With over 1.6

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zkipster

JUNE 8, 2023

The experienced team of former event planners at zkipster have identified the stages of event planning and the tasks you must have on your event to do list. Next, define specific goals for your event. Event staff standing by as the Veuve Clicquot Polo Classic Returns to NYC.

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Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

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Sponsorships Retail Sports Social Media 74

Event Marketer

OCTOBER 17, 2022

The artists sported the special edition Wayfarers during their sets. 15, during which more than 38,500 attendees experienced the branded outdoor space, according to Lydia Mazzolini, director of private events at Elsewhere. and closing with day party Everyday People. Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour.

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Social Media Sports Venues Speakers 88

InitLive

JANUARY 20, 2020

In today’s digital world, social media is everywhere - and with almost half the world’s population using social media across the globe, the power of online social platforms as targeted marketing tools is one that shouldn’t be taken for granted. Looking to learn more about promoting your event on facebook?

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Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Agency: 15|40.

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Event Marketer

OCTOBER 31, 2023

From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1. Here, we explore the four key facets of the brand’s sponsorship program.

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Sponsorships Food and Beverage 2023 Sports 101