Event Marketer

FEBRUARY 9, 2024

CREATING COMMUNITY EVENTS Propel Fitness Water went local last summer with the “Propel Your City Project,” a community event program offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Entertainment 80

Entertainment Sports Fashion Marketing 80

Event Marketer

JANUARY 2, 2024

This year, the not-so-secret Farmers Market experience returned, popping up in both New York City and Houston, and once again inviting consumers to unlock the door to a colorful bazaar packed with (complimentary) nutrient-dense food, Kind products and nutrition education.

Marketing 97

Marketing Education Social Media 2022 97

Event Marketer

JUNE 19, 2023

So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The Toasted Chips’ Fan Fest footprint was designed to be as inviting as it was intriguing.

Sports 83

Sports Event Marketing Marketing Management 83

Event Marketer

NOVEMBER 14, 2022

Houston, we have a diversity problem. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. The conceptual Access I spacesuit was designed by a team of space experts, engineers and historians.

Financial 105

Financial Fashion Banking Social Media 105

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Marketer

MARCH 14, 2022

The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s).

Sports 105

Sports Tech Sponsorships 2022 105

Event Marketer

JUNE 29, 2022

More Sampling Strategies: Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. The post Five F&B Sampling Tactics Worth a Taste-Test appeared first on Event Marketer. The brand aimed to serve at least 5,000 slices on the tour. Using digital to enhance the IRL experience.

Sponsorships 125

Sponsorships Travel Marketing Event Marketing 125

Event Marketer

DECEMBER 18, 2023

Smith—White sat down with us to recap AfroTech’s recent event programs and discuss the brand’s strategies for growing its experiences and reaching new audiences in the coming year. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 106

Tech 2023 2024 Conference 106

Smart Meetings

JANUARY 11, 2024

. “Asia-Pacific and Latin America, we’re just scratching the surface is that surface and all those markets,” he said. PCMA has been growing through acquisitions of Corporate Event Marketing Association and Event Leadership Institute and partnerships with groups such as Destinations International.

2024 97

2024 2030 2025 Trade Shows 97

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Cvent: Event Marketing

JULY 31, 2018

Known as Houston ‘s new epicenter of art, dining, entertainment, and more, Avenida Houston is quickly becoming an integral part of meetings and conventions within the Greater Houston area. The Hilton Americas-Houston has 1,200 rooms, an onsite spa and health club, and a FedEx Office within the hotel.

Meetings 28

Meetings Retail Hotels Entertainment 28

Cvent: Event Marketing

OCTOBER 17, 2018

Successful meeting and conventions start at Avenida Houston , the city’s newest epicenter for art, dining, entertainment, and fun. Avenida Houston is a $175 million initiative that included renovations of the George R. There are nearly 3,000 hotel rooms within walking distance of the GRB and over 7,700 rooms in downtown Houston.

Hotels 28

Hotels Retail 2018 Sports 28

Event Marketer

OCTOBER 3, 2022

More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. The post Five Ways P&G Maximizes its Long-running Presence at Essence Festival appeared first on Event Marketer.

2030 101

2030 Sponsorships 2007 Fashion 101

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Toto Mascalzone is events manager at Mascalzone Restaurant, Events and Catering.

Social Media 122

Social Media Speakers Transportation Marketing 122

Event Philosopher

DECEMBER 28, 2011

I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network. First, I posted about the event to my network, and asked them to share with their network.

Social Media 40

Social Media Corporate Events Event Marketing Marketing 40

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

2018 40

2018 Trade Shows Entertainment Event Management 40

Bizzabo

JULY 19, 2019

Host Training Events in Multiple Locations. AWSome Day is coming to Houston! Join us for a one-day step-by-step introductory training event on the core AWS services & meet our experts one-on-one. Your speakers, content, and event venue are just as important as ever — so choose them wisely!

Event Ideas 65

Event Ideas 2019 Events B2C 65

Event Leadership Institute

JANUARY 31, 2018

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Events Assistant (Part-time) | The Kapor Center | Oakland, CA.

2018 40

2018 Hospitality Trade Shows Hotels 40

Event Marketer

AUGUST 16, 2021

Rising to the occasion, the airline hosted a hybrid 50 th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom One. To attend the June 18 rally in person, employees entered into a lottery system that ultimately selected 650 people to join the Houston event.

Airlines 122

Airlines Travel 2018 Events 122

Bizzabo

SEPTEMBER 21, 2018

Knowing how to find the right event venue is critical to any event marketing campaign. One of the most challenging aspects of securing an event space is choosing the best one for your unique needs. However, the key to finding event venues is to carefully lay the foundation of your search. Miami event venues.

Conference 67

Conference Venues Food and Beverage Events 67

Event Marketer

APRIL 24, 2023

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

Sports 92

Sports Sponsorships 2023 Marketing 92

PCMA Convene

OCTOBER 31, 2016

If you are looking for little or no inflationary increases for your groups and these cities are in your rotation, try Boston, Chicago, Houston, New Orleans, Orlando, Phoenix, and St. What is one technology trend that business event organizers should be keeping an eye on in 2017 and beyond?

Meetings 40

Meetings 2017 2016 Travel 40

PCMA Convene

MAY 31, 2016

More common at events right now are wearable beacons like the one Ball was given at the Exhibit & Event Marketers Association’s (E2MA) 2016 Red Diamond Congress in Orlando in April, which was used to track crowd movement via heat mapping. “It “Then the wearable can alert me, ‘So-and-so is 50 feet away.’ Christopher Durso.

Technology 75

Technology Meetings 2015 Hotels 75

Hubilo Blog

FEBRUARY 25, 2020

Started in 2007, EventMB is the number one online platform worldwide for event professionals. Kate brings 20+ years of rich experience in business travel, tourism and event marketing strategy. Joseph Babaian is a progressive leader and healthcare IT consultant hailing from humid Houston, Texas. What is he known for?

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Started in 2007, EventMB is the number one online platform worldwide for event professionals. Joseph Babaian is a progressive leader and healthcare IT consultant hailing from humid Houston, Texas. What is he known for? He has over 15 years of IT management and business development experience supporting the healthcare sectors.

Speakers 98

Speakers Healthcare Consulting Financial 98

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

2019 78

2019 Sports Entertainment Advertising 78

Bizzabo

SEPTEMBER 10, 2020

23, the University of Houston - Clear Lake will host a free virtual lunch and learn where business owners can learn about topics such as financial management, business planning and how to navigate the current uncertainty. Event goal: Interactivity and flexibility are two of the biggest benefits of a hybrid event.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

Event Marketer

JUNE 1, 2021

The Cinco spirit will continue through the summer as the ATM activation travels to markets including New York, Miami and Houston. The post Don Julio Celebrates a Modern Cinco de Mayo with Digital Currency and an Automated Tequila Machine appeared first on Event Marketer. Agency: NVE, Los Angeles.

Hospitality 68

Hospitality Travel Marketing Event Marketing 68