Event Industry News

SEPTEMBER 11, 2023

Evolution Dome is thrilled to announce the successful deployment by its US distributor of two temporary structures at the Society of Hematologic Oncology’s (SOHO) eleventh annual meeting in Houston, Texas, from September 6 – 9, 2023.

2023 69

2023 Healthcare Meetings Event Design 69

Event Industry News

JULY 10, 2023

Jonas Event Technology (JET) is pleased to unveil its new US office, based in Houston, Texas. While JET increased its business dealings with US-based events in 2021, the remarkable success in customer service over the course of a year led to the official inauguration of the USA operations and office in 2022.

Event Technology 59

Event Technology Technology 2022 2021 59

Event Marketer

JUNE 19, 2023

So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The Toasted Chips’ Fan Fest footprint was designed to be as inviting as it was intriguing.

Sports 81

Sports Event Marketing Marketing Management 81

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 72

Event Apps Sponsorships Contracts Travel 72

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 72

Event Apps Sponsorships Contracts Travel 72

Event Marketer

DECEMBER 18, 2023

Smith—White sat down with us to recap AfroTech’s recent event programs and discuss the brand’s strategies for growing its experiences and reaching new audiences in the coming year. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

2024 100

2024 Tech 2023 Conference 100

Event Marketer

NOVEMBER 14, 2022

Houston, we have a diversity problem. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. The conceptual Access I spacesuit was designed by a team of space experts, engineers and historians.

Financial 100

Financial Fashion Banking Social Media 100

Event Marketer

JUNE 29, 2022

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) The post Five F&B Sampling Tactics Worth a Taste-Test appeared first on Event Marketer.

Sponsorships 122

Sponsorships Travel Marketing Event Marketing 122

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Be Clear about the Overall Purpose of the Event. Market and Promote the Event Well.

Social Media 147

Social Media Speakers Transportation Marketing 147

Smart Meetings

JANUARY 11, 2024

“Asia-Pacific and Latin America, we’re just scratching the surface is that surface and all those markets,” he said. PCMA has been growing through acquisitions of Corporate Event Marketing Association and Event Leadership Institute and partnerships with groups such as Destinations International.

2024 98

2024 2030 2025 Trade Shows 98

Event Marketer

MARCH 14, 2022

The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s).

Sports 99

Sports Tech Sponsorships 2022 99

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Event Marketer

OCTOBER 3, 2022

More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting. 1 Black culture event,” she says. A presence that is “felt.”. P&G’s booth theme, Black.

2030 95

2030 Sponsorships 2007 Fashion 95

Cvent: Event Marketing

JULY 31, 2018

Known as Houston ‘s new epicenter of art, dining, entertainment, and more, Avenida Houston is quickly becoming an integral part of meetings and conventions within the Greater Houston area. The Hilton Americas-Houston has 1,200 rooms, an onsite spa and health club, and a FedEx Office within the hotel.

Meetings 28

Meetings Retail Hotels Entertainment 28

Cvent: Event Marketing

OCTOBER 17, 2018

Successful meeting and conventions start at Avenida Houston , the city’s newest epicenter for art, dining, entertainment, and fun. Avenida Houston is a $175 million initiative that included renovations of the George R. There are nearly 3,000 hotel rooms within walking distance of the GRB and over 7,700 rooms in downtown Houston.

Hotels 28

Hotels Retail 2018 Sports 28

Event Leadership Institute

DECEMBER 31, 2017

Director, Event Operations | streamlinevents, inc. Event Technology Manager | streamlinevents, inc. Event Manager | streamlinevents, inc. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA. Event Marketer | Kitchen Magic, Inc.

2018 40

2018 Trade Shows Entertainment Event Management 40

Event Philosopher

DECEMBER 28, 2011

I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network. First, I posted about the event to my network, and asked them to share with their network.

Social Media 40

Social Media Corporate Events Event Marketing Marketing 40

Bizzabo

JULY 19, 2019

A customer training event is exactly what it sounds like: an event that trains customers to use a company's products. They're also known as workshops, bootcamps, and seminars (depending on the company hosting them) and serve as a solid bottom of the marketing funnel content type. Host Training Events in Multiple Locations.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Event Leadership Institute

JANUARY 31, 2018

Director of Events | Alliance Defending Freedom | Scottsdale, AZ. Events Manager | Creative Circle | Scottsdale, AZ. Director, Event Operations | streamlinevents, inc. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA.

2018 40

2018 Hospitality Trade Shows Hotels 40

Bizzabo

SEPTEMBER 21, 2018

Knowing how to find the right event venue is critical to any event marketing campaign. One of the most challenging aspects of securing an event space is choosing the best one for your unique needs. However, the key to finding event venues is to carefully lay the foundation of your search. Miami event venues.

Conference 67

Conference Venues Food and Beverage Events 67

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

Speakers 101

Speakers Consulting Healthcare Financial 101

PCMA Convene

OCTOBER 31, 2016

The United States will continue to outperform the global exhibitions market. And there will be growing use of cashless payments and livestreaming at meetings and events. Year-to-date RevPAR has declined in six of the top 25 markets. What’s in store next year? percent in Asia-Pacific. Airfares will be up 2.5 percent worldwide.

Meetings 40

Meetings 2017 2016 Travel 40

Hubilo Blog

FEBRUARY 25, 2020

Often event planners find it difficult to find an easy reference list of keynote speakers or guest speakers for various industry segments. To assist event profs with smooth event management we have curated a list with 97 best industry keynote speakers by industry. Keynote speakers in Marketing and Sales.

Speakers 98

Speakers Healthcare Consulting Financial 98

Event Marketer

AUGUST 16, 2021

Rising to the occasion, the airline hosted a hybrid 50 th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom One. To attend the June 18 rally in person, employees entered into a lottery system that ultimately selected 650 people to join the Houston event.

Airlines 118

Airlines Travel 2018 Events 118

Event Marketer

APRIL 24, 2023

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

Sports 88

Sports Sponsorships 2023 Marketing 88

PCMA Convene

MAY 31, 2016

Everyone is jumping on the computer-simulated, fully interactive bandwagon, including the destination-marketing and hospitality industries. Twenty-three years after a VR headset for the Sega Genesis gaming console debuted at CES in 1993 (only to disappear), 21 years after the short-lived Fox TV show “VR.5” Christopher Durso.

Technology 75

Technology Meetings 2015 Hotels 75

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Note: Looking for event agencies in a specific state?

2019 78

2019 Sports Entertainment Advertising 78

Bizzabo

SEPTEMBER 10, 2020

Event goal: Aside from the potential for ongoing audience engagement, companies can use a virtual conference series to collect valuable data they can use to improve their products or services. Example: The Unleash Summit series and the #SMWOne conference series both provide examples of these event types. Examples: On Sept.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

Event Marketer

JUNE 1, 2021

Los Angeles is one of the brand’s biggest markets, so we wanted to engage our community there in an interactive way that would get them excited to celebrate Cinco de Mayo with us,” Schafer says. The Cinco spirit will continue through the summer as the ATM activation travels to markets including New York, Miami and Houston.

Hospitality 65

Hospitality Travel Marketing Event Marketing 65