Event Marketer

OCTOBER 10, 2023

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Social Media 98

Social Media Advertising Marketing Events 98

Event Marketer

JANUARY 2, 2024

Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness. Agency: Tenure) The post Hot Property: Three Ways to Activate a Farmers Market Experience appeared first on Event Marketer. It took three words to sell us on this culinary mashup: Butternut.

Marketing 94

Marketing Education Social Media 2022 94

Event Marketer

NOVEMBER 14, 2022

Houston, we have a diversity problem. The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

Financial 102

Financial Fashion Banking Social Media 102

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Getting bodies in the door requires effective promotion well ahead of the event date.

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Social Media Speakers Transportation Marketing 147

Event Marketer

DECEMBER 18, 2023

Smith—White sat down with us to recap AfroTech’s recent event programs and discuss the brand’s strategies for growing its experiences and reaching new audiences in the coming year. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 103

Tech 2023 2024 Conference 103

Event Marketer

OCTOBER 3, 2022

Ultimately, the brand distributed more than 30,000 samples over the course of the festival, and racked up 300,000 organic impressions on social media in addition to experiencing a 66-percent spike in visitors surrounding its channels. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest.

2030 98

2030 Sponsorships 2007 Fashion 98

Event Philosopher

DECEMBER 28, 2011

Robert Kerrigan Social media buzz – loads of fun, keeping up with friends, updating your resume, posting pics of the kids. I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network.

Social Media 40

Social Media Corporate Events Event Marketing Marketing 40