Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners.

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Event Marketer

MARCH 11, 2024

REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. The difference at South by, however, is that this year’s event marks the first time Reddit has launched a product as part of its activation. Agency: 15|40.

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Event Marketer

OCTOBER 5, 2023

–Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

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Ins'Tent

FEBRUARY 25, 2019

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. The event marketing mantra has always been “show, don’t tell.”

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

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Event Marketer

NOVEMBER 1, 2021

There were also beauty demos, panels, fireside chats and guest appearances by beauty brand leaders, celebrity makeup artists and social media personalities. More Beauty Event Strategies: How YSL Beauty Charmed Gen Z at New York Fashion Week. VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In.

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Event Marketer

FEBRUARY 19, 2024

PINTEREST UNVEILS A PREDICTIVE PALETTE You’ve heard of the Pinterest Predicts report that details emerging trends pulled from the social media platform, but what about the Pinterest Palette? Customers could additionally access the Hotspot Lounge on the 100 level concourse, which featured charging stations, photo moments and hot cocoa.

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SmartMeetings

JUNE 12, 2018

Social media campaigns have become crucial to event professionals. It’s the fastest way to spread the word about upcoming events, connect with potential attendees and boast about what makes you the best planner. But nothing truly beats good, old-fashioned email. Connect, connect, connect.

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Event Marketer

NOVEMBER 1, 2021

More From HBO’s Event Portfolio: Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year. HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation. The goal of the program was to create activations with diverse representation celebrating Black-owned businesses in key markets.

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zkipster

JUNE 8, 2023

Let’s get planning… Event planning checklist: event framework 1 Define your event First things first, decide what type of event you want to host: sporting event, awards ceremony, fashion show, launch party, gala , or fundraising dinner, for example. Next, define specific goals for your event.

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Event Farm

MAY 17, 2017

If you are producing a more professionally-driven industry event like a conference, then LinkedIn and Twitter are your spaces. If it’s a fashion event, you’ll want to be all over Instagram. Blog / Editorial writer This person will attend as much of the event as possible. src="[link] align="middle">.

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Maritz Global Events

DECEMBER 26, 2019

Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from social media to the over-50 crowd, there was a lot of accessible content that event professionals found helpful.

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Event Marketer

NOVEMBER 14, 2022

The content could be shared on participants’ social channel of choice and was broadcast across the external signage of the company’s Times Square headquarters, a social media strategy that was supported by Morgan Stanley’s first-ever influencer partnerships.

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Event Marketer

DECEMBER 20, 2021

In addition to platforms like The Tailgate Tour, Ellsworth says the brand is focused on innovative, digital-first experiences and small, curated events, which she says are working well now in post-pandemic times. The post Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times appeared first on Event Marketer.

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Event Marketer

NOVEMBER 8, 2021

The experiential pop-ups invite guests to discover the music, fashion, art and other influences of Bowie and his artistry through video, photography and audio experiences in partnership with Sony 360 Reality Audio. The post How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities appeared first on Event Marketer.

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Event Marketer

OCTOBER 24, 2022

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse.

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Event Marketer

OCTOBER 31, 2023

Yes, the US Open is about tennis, but what’s that cross-section with entertainment and fashion and culinary and all the different pieces that people like to have as an experience these days?” Photo credit: Chase The post Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement appeared first on Event Marketer.

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EventBank Insights

NOVEMBER 28, 2019

These are some tips on how to find some great speakers for your next event. Dive into social media. In this digital age, it’s not smart to forget about social media. Social media isn’t only for teenagers to post pictures with their friends. Reach out to your network.

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Event Marketer

JUNE 1, 2022

Social media amplification was another essential piece of the strategy. But it was the brand’s collaboration with 10 influencers across a broad range of markets and interests, from politics to fashion, that made the most impact. Ahead of the activations, Showtime published footage from the suites.

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Planning Pod

AUGUST 29, 2023

Follow us on LinkedIn and other social media for the hottest tips for budding event pros. It’s never been simpler to give your team access to their inbound messages and follow-up with clients in a timely fashion. In your mailbox, setting a Quick View to show only emails to a specific email address only takes a few clicks.

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Management Fashion Social Media Events 78

Big Tickets

OCTOBER 13, 2017

Or, you can go the old fashion way and just use one image. Want to know more about how you can use Facebook to market your events? The post Event Marketing With Facebook Ads appeared first on Xorbia Tickets. Facebook automatically plays videos, which does a phenomenal job grabbing attention.

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Event Marketer

SEPTEMBER 25, 2023

For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. Step inside The BÉIS Hotel: Photo credit: Flannery Underwood, Underwood Studios The post Luggage Brand BÉIS Activates a Shoppable Three-city Hotel Pop-up Tour appeared first on Event Marketer.

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Event Marketer

JULY 3, 2023

—Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform A custom welcome sign greeted attendees as they entered the post-screening reception at Elysian Park. As somebody who was alive during the original time, it was nice to look back and pull some of my memories forward into making this event.”

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Skiddle

JULY 28, 2021

It can be a bit overwhelming sometimes when it comes to trying to sell events out online and maximise your reach, especially within a crowded market. We thought that we’d give out some helpful pointers to help you push through those last few sales and optimise event marketing. Social media.

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Showclix

JUNE 9, 2020

Virtual experiences represent a rapidly developing new frontier in entertainment, and getting your messaging in front of the right eyes in a timely fashion is crucial in driving awareness, building excitement, and generating streaming access sales. Fortunately, our event marketing experts have you covered! Social Media.

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Event Marketer

OCTOBER 3, 2022

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. The post Five Ways P&G Maximizes its Long-running Presence at Essence Festival appeared first on Event Marketer.

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Eventtia

OCTOBER 9, 2023

For example, your goal may be to attract 300 attendees and achieve 20% sales of the new line on event day. Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Strategize the marketing and execution. Build the sequence of the event.

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Capterra Event Management

JANUARY 24, 2017

While you are marketing and plastering your event all over the usual social media platforms ( Twitter , Facebook , etc.), one that is sometimes overlooked is the social app that embraces the power of pictures. Spreading the word about your event. attendees to the events. Instagramming the event.

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Event Marketer

JANUARY 16, 2023

A brand ambassador gave attendees a reading using Reddit Archetype cards, each expressing a different persona relevant to the platform’s communities, such as The Fool, focused on memes and humor; The Innovator, interested in inventions and programming; and The Enchanter, excited about fashion and magic. Agency: Giant Spoon.

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Floktu

JANUARY 20, 2020

Social Media . If you have a following on certain platforms, social media is a great place to collect casual feedback (a good rule of thumb when collecting feedback is to ask within 24 hours of the event ending so the details are fresh in people’s minds). . Good old fashion live audience polling isn’t dead.

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Event Marketer

JULY 10, 2023

We wanted to make this as collaborative as possible, and his Paris Fashion show this Saturday is focused on “how to find an idea.” Photo credit: Sean Ebsworth Barnes The post Q&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio appeared first on Event Marketer.

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SmartMeetings

SEPTEMBER 19, 2016

Live-streaming apps like Periscope are taking over the social media landscape. Here’s how to leverage live-streaming to market your events, by getting your audience to do the legwork for you. Social media is already a deeply ingrained part of event marketing, and it doesn’t seem to be going away anytime soon.

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Endless Events

MARCH 22, 2018

Technology is starting to play a big role in event planner networking. From event apps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. And that trend is expected to continue in 2018.

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PCMA Convene

DECEMBER 11, 2018

And, they say, event technology and the rise of “bleisure,” the blend of business and leisure travel, are among the top trends for the European events market in 2019. Experts also anticipate that next year, technology will be integrated into everything from event security to check-in procedures.

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Skiddle

NOVEMBER 22, 2022

Throughout history, brands have secured advertising in newspapers and magazines, and event organisers have taken to the streets to put flyers on walls. While the internet is the primary domain for advertising through social media and paid media, billboards, posters and print ads still have their place. Utilise TikTok.

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