Eventinterface

OCTOBER 18, 2017

The first step to building hype on social media is to create the necessary public profiles and to create an online event community. If you don’t have the time to create a loyal community before your event, don’t panic. Instead, build up hype the old-fashioned way through online marketing.

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MPG Event Marketing

JANUARY 18, 2018

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. Keep checking in.

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Event Marketer

FEBRUARY 15, 2024

Attendees are promised the “perfect mashup of 1957 and 2024” with a mix of theater, dance, tech and fashion that will take the shape of shops, flash mobs and an AI-generated Marilyn. The post Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations appeared first on Event Marketer.

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MPG Event Marketing

JANUARY 18, 2018

In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques. Keep checking in.

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Event Marketer

DECEMBER 21, 2023

So when it came time to unveil its QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds and Immersive Audio technology over the fall, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and an iconic venue to live up to its lofty reputation—and then some.

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Event Industry News

NOVEMBER 10, 2023

Steeldeck has worked with INCA on several projects including The Fashion Awards 2022 at the Royal Albert Hall and delivering seating […] With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky.

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Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

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Event Industry News

NOVEMBER 16, 2023

The Event Technology Awards (ETA) 2023 wrapped the first day of Event Tech Live (ETL) London in raucous fashion.

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Event Marketer

AUGUST 23, 2021

For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. Agencies: The Gathery (event production); Tin Can Studios (floral décor), both of Brooklyn, NY. Summer cocktails taste most refreshing against an inspiring backdrop.

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Event Marketer

DECEMBER 21, 2023

Luxury Event Strategies You Might Like: How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing The event’s first night was invite-only with press, celebrities, influencers and brand ambassadors flooding the Lab-Grown Diamond District.

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Event Industry News

FEBRUARY 14, 2024

Women’s Wear in Nevada (WWIN), the leading fashion event for order writing, is thrilled to welcome two dynamic industry insiders to its team as it embarks on a new chapter in a new venue. In groundbreaking news for the industry, WWIN and the Las Vegas Apparel jointly declared their co-location at The Expo at World […]

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Event Marketer

FEBRUARY 7, 2022

3-4 at historic Harlem Parish and offered content programming, murals, fashion displays, local vendors and refreshments. We partnered with local Harlem fashion, art and culinary Black-owned brands and gave people the opportunity to come out to meet some of these visionaries and sample their products. Agency: Allied Experiential.

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Event Marketer

OCTOBER 4, 2022

“‘Monarch’ is rooted in country music; there’s glitz and glamour and fashion. 11] aligned perfectly with New York Fashion Week.”. The post FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up appeared first on Event Marketer.

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Event Marketer

OCTOBER 31, 2022

More Influencer Event Strategies: Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event. New York Fashion Week: Bose Uses Sensorial Touchpoints to Bring its ‘Sound is Power’ Mantra to Life. More Scenes From the Event: Photo credit: Luis Ruiz.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. Agencies: Infinity Marketing Team ; Zeno. billion mobile AR user devices worldwide.

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Ins'Tent

FEBRUARY 25, 2019

Technology has transformed the marketing world, and some of the most basic elements of traditional event marketing are now obsolete. For example, mass marketing is less likely than ever to attract the attention of new clients. The event marketing mantra has always been “show, don’t tell.”

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Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy We do a lot on social media and on our site.

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Event Marketer

MARCH 11, 2024

The activation was built around the “art of storytelling in fashion and beauty,” with a clear focus on engaging Gen Z. The space played host to a number of talks with fashion and beauty pros on a small stage within the footprint. THE WEAR HOUSE The Wear House was more of a powerhouse , considering it was put on by WWD, Beauty Inc.,

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Event Marketer

OCTOBER 10, 2022

Bose strutted into New York Fashion Week (NYFW) with a new “Sound is Power” mantra and a blend of art and technology experiences that introduced its QuietComfort Earbuds II and reinforced the idea that audio is more powerful when it’s personalized. An LED ticker tunnel served as a share-worthy entry moment.

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Event Industry News

NOVEMBER 9, 2023

Utilita Arena Newcastle is the ideal venue to stage your event. From exhibitions, conventions, conferences and product launches to fundraisers, celebrations, and fashion shows, we can play home to it all. Our venue is at the heart of Newcastle Upon Tyne, with a short walk to the quayside or the city centre.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Event Marketer

MARCH 21, 2022

18-20 at Cleveland Public Square, Klarna officially made its first foray into the sports arena with the pop-up “Klarna All-Star Vault” experience that showcased the crossover between fashion and basketball throughout the league’s 75-year history. Step up to the Klarna All-Star Vault: Photo credit: Kelsey Rose.

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Event Industry News

FEBRUARY 4, 2020

Together with his husband, renowned fashion photographer Carlos Lumiere, Stephan founded the Lumiere collection in 2007 and has curated the illustrious Embassy venue on Grosvenor Place over the past 12 months into a stylish set of event spaces, hot on interior design.

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Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

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Event Industry News

APRIL 20, 2023

Sustainability isn’t just a fashionable fad for Birmingham-based mobile stage company The Stage Bus – they’ve been running their ingenious stages using the power of the Sun for over a decade and have been at the forefront of making events greener whilst everyone else was still catching up!

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SmartMeetings

JUNE 12, 2018

It’s the fastest way to spread the word about upcoming events, connect with potential attendees and boast about what makes you the best planner. But nothing truly beats good, old-fashioned email. So, how do you run a successful email marketing campaign without bothering subscribers, being ignored or sending out irrelevant emails?

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Planning Pod

APRIL 11, 2024

Take the time to respond to both positive and negative reviews in a timely fashion. Use high-quality photos and videos. People are more likely to click on listings that have high-quality visuals. Respond to reviews. This shows that you care about your customers and their feedback. Track your results.

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Big Tickets

OCTOBER 13, 2017

Or, you can go the old fashion way and just use one image. Want to know more about how you can use Facebook to market your events? The post Event Marketing With Facebook Ads appeared first on Xorbia Tickets. Facebook automatically plays videos, which does a phenomenal job grabbing attention.

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Event Marketer

MARCH 15, 2024

The pocket sprayers also provide users with access to the funk-themed ~Pourri x Rolling Stone events, which play on “funk’s” application to bad odors and the music genre. In true ~Pourri fashion, they’re brimming with clever puns, multisensory moments, “unfiltered” discussions and, yes, the brand’s 30-foot-tall inflatable “Giant Poo.”

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Fashion eyewear brand OGI celebrated 25 years in business with a space that highlighted its commitment to independent thinking and attention to detail.

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Event Marketer

JANUARY 24, 2022

Fans can enter the mystical space centered around technology, art, fashion, music, sustainability and culture, and take a journey to discover exclusive NFTs. Even fast fashion retailers are thinking forward. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

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Event Industry News

OCTOBER 29, 2021

Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual event market is expected to grow at a CAGR of 13.3% to reach £26.3 billion by 2027.

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Event Marketer

OCTOBER 5, 2023

Take a spin through the drive-thru: Photo credit: Redrock Entertainment The post How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling appeared first on Event Marketer. Agency: Redrock Entertainment.

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Event Marketer

MARCH 28, 2022

When Randle isn’t charming the ladies, he’s at events with his male granfluencer crew, the Silver Fox Squad ( @silverfoxsquad ), which aims to inspire others through the “power of style and creative fashion minds.”. GRANFLUENCER TYPE: The Power Couple. NAMES: Pauline and Geoffrey Walker. HANDLE: @geoffreywalk. AGES: 88 and 91.

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Event Marketer

AUGUST 2, 2021

New York Fashion Week will run from Sept. The immersive 29Rooms , which usually takes place around Fashion Week, will return this September in New York City. The post How Major Fall Conferences are Betting on the Return of In-person Attendance appeared first on Event Marketer. The Chicago Marathon will run on Oct.

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Event Marketer

FEBRUARY 9, 2024

Attendees could interact with local business owners and shop fashion, décor, jewelry and plants, then refuel with grab-and-go snacks and beverages from Hank’s Mini Market, Harun and Crenshaw Juice Co. They were also invited to take part in a neon-lit “Always About Business” desk photo op.

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Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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