Event Marketer

FEBRUARY 5, 2024

16 in Indianapolis, and AT&T is prepared to engage fans on the ground and at home with connectivity-themed experiences available at the NBA Crossover fan event and online. Partner: Tierney) AT&T IS TAKING FANS TO DRIBBLE TOWN FOR NBA ALL-STAR NBA All-Star Weekend kicks off Feb.

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Event Marketer

JANUARY 22, 2024

12) in Los Angeles hosted by actress and influencer Lana Condor. GET IN LOSER, WE’RE GOING TO THE ‘MEAN GIRLS’ PREMIERE To celebrate the debut of the musical adaptation of “Mean Girls,” Paramount put on a totally fetch premiere event that dropped attendees right into a scene from the film.

Banking 94

Banking 2023 2021 Entertainment 94

Event Marketer

JULY 19, 2021

More From FX’s Event Portfolio: ‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style. Event staff wore stripped aprons customized with AHS iron-on patches and paper hats. Following its two-week run in New York, the pop-up will head to Los Angeles as well as a location that the network is keeping a secret for now.

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Event Marketer

FEBRUARY 13, 2023

And savvy marketers are carving out time and space within their events and activations to ensure that those riding the alcohol-free wagon feel comfortable, welcome and seen. Check out five strategies for producing events for sober-curious consumers. So, ready to skip the hangover?

Food and Beverage 120

Food and Beverage Sponsorships Events Consulting 120

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

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Event Marketer

AUGUST 9, 2021

Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards. “We There were 100 winners total, with about 20 people in three targeted markets—Chicago, Los Angeles and Philadelphia—collecting the Dave Drops in person. Engaging, outdoor events seems to be a sweet spot. Agency: Giant Spoon, Los Angeles.

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Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. The event (which itself is commonly referred to as “Davos”) has historically drawn an ultra-VIP list of world leaders, heads of civil society, corporate executives and global media to the mountains.

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Event Marketer

FEBRUARY 9, 2024

The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach, with six BIPOC-owned shops posting on social about the series and their collaborative events with Hulu, which featured advance screenings, book and journal giveaways, branded signage and free desserts.

Entertainment 79

Entertainment Sports Fashion Marketing 79

Event Marketer

APRIL 22, 2024

So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about the new record around every shelf.

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Travel Social Media Tourism Contracts 92

Event Industry News

JULY 6, 2023

Specialist brand experience agency group, TBA Group, is excited to announce its expansion into the United States, with the establishment of a new US office based in Los Angeles.

Entertainment 57

Entertainment Technology Event Design Event Marketing 57

Event Marketer

SEPTEMBER 20, 2021

But the codes have been popping up frequently again in events, unlocking engagements and directing consumers to key content. Agency: MKG, Los Angeles). The post QR Codes Return in Force to Help Brands Deliver Touchless Engagement appeared first on Event Marketer. Agency: ICF Next). ASSET DELIVERY.

2015 136

2015 Entertainment Education Marketing 136

MeetingsNet

JANUARY 31, 2020

InterContinental Hotels is piloting improved virtual-reality functionality that allows planners to customize set-ups in the event space they’re viewing. In addition, hoteliers estimate the new VR functionality could increase hotel revenue by up to eight percent and boost brand loyalty and affinity as well.

Hotels 101

Hotels Technology Marketing Meetings 101

Expo Pass

OCTOBER 20, 2021

From Super Bowl LVI to the Beijing Winter Olympics to countless conferences and festivals, in-person and hybrid events are back on the books for 2022. But what are organizers doing to ensure that these events are a big success? The main event will be in Park City, Utah, as usual. Toldrite and Brandlive events.

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Event Farm

SEPTEMBER 29, 2016

Over the next month we'll be traveling across the country to host educational, intimate events, offering attendees the chance to network with peers and learn from industry experts about the future of event and experiential marketing. Interested in attending? San Francisco : Monday, October 24th, 3-6pm, Location TBD.

2016 165

2016 Education Travel Technology 165

Event Marketer

OCTOBER 10, 2023

–Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

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Social Media Advertising Marketing Events 99

Event Marketer

APRIL 27, 2021

Launched on April 25 in Los Angeles, and making its way across the Southwest through May 9, the Second Life Tour represents the first leg of a multi-year initiative designed to inspire consumers to take “responsible action” through fabric care, donations and upcycling—all while underscoring how LG’s laundry solutions extend the life of a wardrobe.

Apparel 84

Apparel Trade Shows Fashion Marketing 84

Event Marketer

NOVEMBER 1, 2021

The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta. 26-29 for the Oct. 28 show premier. 26-29 for the Oct.

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Event Marketer

JANUARY 16, 2023

If you’re activating around Valentine’s Day this year, there’s still time to steal a few ideas that’ll give your event a little extra oomph. How the notes or greeting cards are disseminated will be up to you and the overarching event strategy.) Agency: Inspira Marketing.). And we’re here to spread the love. THE WAITING GAME.

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2020 2022 Events Marketing 83

Event Marketer

OCTOBER 5, 2023

Nanette Wong, VP-Global Brand Marketing, Fenty Beauty Fenty Beauty by Rihanna on Sept. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Fashion 100

Fashion Social Media Entertainment Transportation 100

Event Marketer

MARCH 15, 2022

Last year, the brand marked the launch of three new salon-style haircare collections with a Covid-friendly, drive-thru car wash activation, transforming a circa 1907 Los Angeles car wash into a love-themed locale. It’s not the first time OGX has made a color splash in Southern California.

Social Media 113

Social Media Marketing Event Marketing Management 113

Event Marketer

APRIL 15, 2024

Beginning May 23, BARK is chartering flights for doggos and their humans from New York City to Los Angeles and London. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines. And so, it’s BARK Air to the rescue.

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Wireless Airlines Retail Travel 67

Event Marketer

DECEMBER 18, 2023

The stunt was supplemented by trivia activations, as well as food truck experiences in both Boston and Los Angeles, where it became clear that the doctor is in—again. More Scenes from the Campaign: The post How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks appeared first on Event Marketer.

Social Media 107

Social Media Marketing Event Marketing Events 107

Event Marketer

OCTOBER 18, 2021

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound sculptures in New York City, Chicago and Los Angeles in September. sculpture design).

Tech 88

Tech Technology Marketing Event Marketing 88

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

JULY 26, 2022

The star also teamed up with Hood to create a limited-edition cookie dough flavor dubbed Mac Attack that fans could receive from Jones at the Hood Park event. The post Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer appeared first on Event Marketer. Photo credit: Booking.com.

Social Media 109

Social Media Marketing Travel Technology 109

Event Marketer

MAY 6, 2021

Watch the Activation in Action: “The drive-thru component elevated the whole event and differentiated the experience from other drive-ins in the market,” says Leslie Shair, director of events at Paramount+. Agencies: 15|40 Productions, Los Angeles (production); MoZeus, Conyers, GA (digital activations).

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Transportation Tech Marketing Event Marketing 130

Event Marketer

MARCH 1, 2024

More FX Activations: How FX’s ‘Atlanta’-themed Events for HBCU Students Launched a Dialogue on the Black Experience Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique Set in 1600s Japan, “Shōgun” takes viewers through the story of a powerful new empire at a time of civil war and legendary samurai.

Hotels 84

Hotels Social Media Travel Hospitality 84

Event Marketer

APRIL 4, 2022

CBS kicked off the tour with a launch event on March 25 featuring current show host Drew Carey on the Santa Monica Pier in Los Angeles. event was required to show proof of Covid-19 vaccination. Fans who are not able to visit the events in-person can follow the adventure virtually @therealpriceisright on Instagram.

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Advertising Marketing Event Marketing Events 110

Event Marketer

APRIL 11, 2022

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “ Minx.” Similar Event Strategies: How HBO Max’s Collegiate Mobile Pop-up Tour Energized California Campuses. for its ‘Minx’ Series appeared first on Event Marketer.

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Event Marketer

DECEMBER 21, 2023

To promote the condiment as the superior way to enjoy seasonal leftovers, the brand launched in-person activations in Chicago, New York and Los Angeles, supported by digital and social extensions. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

Apparel 107

Apparel Sustainability 2024 Fashion 107

Event Marketer

APRIL 10, 2023

“I always say about event marketing and experiential, it’s not so much about what you do there for the thousand people who go through the activation, it’s about how you turn your fans into your ambassadors.” –Amy The #MarieAntoinettePBS photo booth generated 565 prints throughout the weekend.

Fashion 75

Fashion Social Media Marketing Event Marketing 75

Event Marketer

FEBRUARY 26, 2024

The first real-life WcDonald’s will be open March 9-10, offering fans in Los Angeles a multisensory dining experience. An in-depth report published by Bloomberg last week skewered the influencer event. For the event, the brand is flying its aircraft with large windows, an A220-300, for optimal viewing.

Sponsorships 91

Sponsorships 2024 Banking Education 91

Event Marketer

MARCH 25, 2024

Patrick’s Day is typically an occasion brimming with brand shenanigans, but with the Los Angeles Marathon falling on St. Presented as live ticketed events from July 27 to Aug. The agenda includes a series of nationwide live events and activations curated specifically for fans that will take place April through December.

Sponsorships 87

Sponsorships Insurance Sports Banking 87

Event Marketer

SEPTEMBER 18, 2023

But this opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.”

Entertainment 107

Entertainment Transportation Marketing Event Marketing 107

Event Marketer

APRIL 24, 2023

But with its sights set on boosting brand awareness beyond the festival grounds, Postmates extended the program to foodies in Los Angeles with deliveries of the exclusive festival bites right to their doors. Postmates worked with merchant partner The h.wood Group to add flavor to this year’s activation.

2023 89

2023 Hospitality Marketing Event Marketing 89

Event Marketer

NOVEMBER 13, 2023

So to capitalize on the audience overlap and deliver on its promise to “Choose Fun,” the HP-owned brand made its debut at Anime Expo in Los Angeles with an enchanting booth experience that invited fans to uncover their “Spirit of Fun.” Agency: Infinity Marketing Team.

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2024 2023 Marketing Event Marketing 102

Event Marketer

MARCH 21, 2022

Case in point: ahead of season five, which centers on main character Franklin Saint and his growing Southern Los Angeles-based real estate business, the brand built a pop-up marketplace featuring local Back-owned businesses in the Crenshaw District of South L.A.

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