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2024 Trends in PR, Events, Crisis, Public Affairs, and Social Media from Castle’s Experts

The Castle Group

Looking Ahead – 2024 Communications Landscape We have turned the page on 2023, and with a few months of 2024 behind us, our public relations , events , crisis communications , public affairs , and social media experts shared their insights on 2024 trends that are here to stay. Here’s what they had to say: 1.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

When building out a corporate events program, several critical factors must be considered to ensure the organization’s long-term success and sustainability. Make sure you have signed contracts in place at least three months out. Check out our top 10 strategies for promoting your event on social media.

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Nine Ways to Go Green at Your Next Event

TicketBud

This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. Sustainability is Good for Business One in three U.S. And, another study found that events contribute 2.5 pounds of landfill waste per person per day.

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First Steps to Start Your Wedding Planning Business

The Planner's Lounge

Contract Creation Finally, one of the most important things you need to do is create contracts. There are many places where you can purchase contract templates, but it is always good to have a lawyer look over everything to ensure it protects you and your business. Marketing Plan Develop a marketing plan to attract clients.

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Five things that define successful events post-Covid? Here’s what industry leaders think

zkipster

The Big Five post-Covid success factors to build on: Event operations: go digital or get left behind (digitization) Hybridity is an opportunity (hybrid & virtual events) Spontaneity is the new RSVP (unpredictability) If it’s not measurable, forget it (data insights) It’s about sharing as well as attending (social media).

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Elevated Experiences Scored at Florida Smart Meetings Event

Smart Meetings

Surprise and delight followed at every turn with live flamingos (Tom and Jerry, 35-year-old brothers), branded coconuts, a server flash mob dance, sustainable sunglasses from Joycoast , unconditional support from Essential Bodywear and “wine edutainment” from Lady Somm. Loving the buzz @SmartMeetings Florida Experience.

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What to Look for When Choosing an Event Management Company

The Castle Group

Make sure to require a formal contract and ensure all terms, policies, and pricing are clear and align with your expectations before signing. Sustainability – Hosting sustainable events is becoming increasingly important to the triple bottom line (people, planet, and prosperity). and transportation options.