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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sponsor budgets are shrinking: How to build cost-effective event sponsorships that prove ROI

Socio Events

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

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How to Get Sponsors for an Event

ePly

Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Not only do you need sponsors who offer enough funding, but you need to enter into contracts that protect your event and create an appealing opportunity for all parties.

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Ticketbud Tidbits Ep 19 – SHOW NOTES… Speaker Tours and Building a Social Media Profile

TicketBud

With Gerry Brooks from Celebrate Educators Overview In this episode we talk to social media star, event speaker and elementary school principal Gerry Brooks. His most popular viral video this year was viewed by over 10 million, and received national media coverage. The things that educators deal with are often universal.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Sell refund protection.

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The Complete Guide to Event Sponsorship 2023

Stova

The Complete Guide to Event Sponsorship Many event professionals understand the importance of putting on an event with sponsorships but still struggle with developing a strategic approach to securing sponsors. At their best, sponsorships raise the brand value of both parties and reinforce their heritage and visions for the future.