How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes
Event Marketer
APRIL 3, 2023
At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand.
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