article thumbnail

The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

article thumbnail

What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

We recently convened a roundtable of senior-level conference organizers to discuss risk tolerance and the forces that are shaping their 2021/22 event strategies and decisions. Three primary risk categories are emerging as organizations weigh their options for major conferences in 2021: Mitigating financial risk.

Contracts 438
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. Why not grab some ideas from other conferences like E3? The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths.

article thumbnail

Canada Unveils Financial Incentives to Draw Conventions, Exhibitions

MeetingsNet

Over the next three years, Canadian cities that are making bids on conventions and trade shows from the U.S. Here's how the program works: Before a Canadian city bids on hosting a large conference, convention, or exhibition, it can apply to the federal government for financial support that can be included in the bid.

Financial 111
article thumbnail

The Top 10 Unexpected Trade Show Costs

Ins'Tent

Savvy marketers know that trade shows are a powerful way to increase brand awareness and boost sales. It can be a profitable strategy too, as trade shows generate more than $13 billion in revenue on average in the United States. Consider purchasing your own booth and bringing it to the trade show.

article thumbnail

Trade show organisers and associations join forces to create safe, successful platforms for economic recovery and reconnection

Event Industry News

Most notably, many of the industry’s organisers and associations joined forces last year to create and support the All Secure Guidelines, a rigorous set of globally-adopted and medically-vetted health and safety measures designed to create a consistent and diligent approach to visitor health at all global trade shows in 2021 and beyond.

article thumbnail

Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Idea: Brands like Zeiss are building more leisure time into their annual conferences.

2024 108