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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Q&A: 10 Minutes with Erin Taylor of Oatly

Event Marketer

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. EM caught up with Taylor at Expo West over espresso martini soft serve for trade show insight and life-on-the-road tips.

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The Art of Venue Negotiation [Free Report]

EventMB

There was a time when swift talk at a trade show was pretty […]. The post The Art of Venue Negotiation [Free Report] by Julius Solaris appeared first on [link]. Get a copy of your free report now. There was a time when location, location, location was everything.

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What Risk Factors Are Top of Mind for Association Event Organizers?

Velvet Chainsaw

No question, negotiating contracts is going to get more complicated as the industry rebounds. We still haven’t heard of any examples of successful online trade shows. Future bookings are getting more difficult as organizations are more reluctant to take on new risks. Member Considerations and Communications.

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[Webinar] Negotiating International Meeting Contracts: Are You Prepared?

MeetingsNet

There are unfamiliar challenges when negotiating and contracting with foreign hotels, convention centers, and other vendors; different cultures to understand; and potential risks to be explored. Attend this webinar to: Recognize the three fundamental principles to follow when negotiating international meeting contracts. Foster, Esq.,

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The Top 10 Unexpected Trade Show Costs

Ins'Tent

Savvy marketers know that trade shows are a powerful way to increase brand awareness and boost sales. It can be a profitable strategy too, as trade shows generate more than $13 billion in revenue on average in the United States. Consider purchasing your own booth and bringing it to the trade show.