Velvet Chainsaw
FEBRUARY 16, 2022
High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.
Velvet Chainsaw
MAY 20, 2021
As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. Long-term traditions can deter next-generation conference participants. Attendees have been drowning in content.
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Velvet Chainsaw
OCTOBER 20, 2020
This article was originally written for the April issue of PCMA’s Convene magazine. While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. The six attributes of women’s leadership conferences that have stood out for me: [1] Movement.
Velvet Chainsaw
AUGUST 31, 2021
As conference organizers, it can be helpful to consider our responsibilities from the viewpoint of duty of care — the legal definition of which is “a requirement that a person [or organization] act[s] toward others and the public with the watchfulness, attention, caution and prudence that a reasonable person in the circumstances would use.
Velvet Chainsaw
APRIL 5, 2022
Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw. Budget realistically.
Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.
Velvet Chainsaw
DECEMBER 3, 2020
In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money. Don’t waste a good crisis.
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