Conference Events Magazine Meetings 
Velvet Chainsaw
FEBRUARY 16, 2022
High-tech user conferences like Dreamforce and Microsoft Ignite have been designing innovative hub spaces to engage and nurture their top customers for years. A conference hub should be a destination that participants want to go to when not attending sessions or walking the expo hall. Here’s what we came up with.
Velvet Chainsaw
MAY 20, 2021
As it becomes more apparent that face-to-face events will return in some form this year, conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past. It’s a good time for planners to challenge their organizations to make the meeting experience more valuable than ever.
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Velvet Chainsaw
APRIL 5, 2022
Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4. It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times.
Velvet Chainsaw
AUGUST 31, 2021
As conference organizers, it can be helpful to consider our responsibilities from the viewpoint of duty of care — the legal definition of which is “a requirement that a person [or organization] act[s] toward others and the public with the watchfulness, attention, caution and prudence that a reasonable person in the circumstances would use.
Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Some of the indicators for using this model: A) They’re in high demand.
Conferences that Work
JANUARY 10, 2022
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.
Prestige Events Magazine
MAY 7, 2024
Arena Racing Group (ARC), the UK’s largest racecourse group, boasting 21 venues and 16 premier racecourses nationwide, has launched ‘Step Into Summer’ – a Wellness-inspired experience at meetings and conferences this summer.
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