Conference Innovation While Traveling at Warp Speed

Velvet Chainsaw

During my career leading association event teams, I regularly recalibrated and redefined team member roles in order to drive innovation and improve our meeting experiences. What should we expect for hybrid or virtual conference attendance?

Travel 337

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. But when it gets to “go time,” does that culture manifest at your conferences and meetings? Her boss apparently thought she should spend all her time out “doing meeting planning” and not hanging out in a hotel conference room. How to Create an Effective Event Culture.

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The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. As your conference matures, it experiences entropy. As a conference professional, you know this to be true. It is also the natural law of evolution for any conference. Why do we falsely assume that our event and its customers are self-perpetuating? Entropy Examples In Your Event.

Six Attributes of Successful Women’s Conferences

Velvet Chainsaw

While things have changed, these tenets will hold true and the principles can be applied to other D&I conferences and events. The six attributes of women’s leadership conferences that have stood out for me: [1] Movement. Conference Planning

2020 197

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

A free guide to creating peer conferences

Conferences that Work

The Association for Software Testing (AST) has just issued a free guide to creating peer conferences. I believe the software testing community adopted my term “peer conference” for their get-togethers after a conversation I had with pioneer software tester James Bach in 2004. Reminiscent of my first book, Conferences That Work , AST’s guide provides a comprehensive entry-level guide to starting, preparing for, and running a peer conference.

2020 187

Why EventMobi + Zoom is the Winning Combination for Virtual Conferences

Eventmobi

So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. As one of the first virtual event platforms, EventMobi is now available in the Zoom App Marketplace. Added security for event organizers.

2020 195

Five Reasons to Change Conferences

Conferences that Work

Here’s my article “ Five Reasons to Change Conferences “ , published in the December 2018, NSA Speaker magazine. OUTSIDE IN Five Reasons to Change Conferences Peer sessions provide greater connection around content The most important reason people go to conferences is to usefully connect with others around relevant content. But our conference programs still focus on lectures, where a few experts broadcast their knowledge to passive listeners.

2018 196

Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

If you’re inbox is anything like mine, you could spend a good portion of our day consuming webinars, virtual events and networking in Zoom or Facebook Messenger Happy Hours. The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

2020 238

Nine conference mythodologies

Conferences that Work

Here are nine mythodologies about conferences. At least half the sessions programmed at traditional conferences are not what attendees want. Mythodology: Event socials are a good way to meet people. Reality : People tend to stay with people they already know at event socials. Participant-driven and participation-rich events provide far more opportunities to meet people you actually want to meet. Reality : Sadly, conference curators don’t exist.

27 years of peer conferences

Conferences that Work

The first peer conference I convened and designed was held June 3 – 5, 1992 at Marlboro College, Vermont. So, as of today, the community of practice that eventually became edACCESS has enjoyed 27 years of peer conferences. Twenty-three people came to the inaugural conference. 27 years of peer conferences. Read the full article at Conferences That Work The post 27 years of peer conferences appeared first on Conferences That Work.

Make your entire conference a braindate

Conferences that Work

Why not make your entire conference a braindate? One of Skift’s “ 10 event trends for 2020 ” is networking. The report predicts: “Activities such as braindates that deliver more meaningful connections will become mainstream at events.” I like the braindate approach , but it doesn’t have to be something that’s grafted onto a conference. Because good event design is about how a conference works.

Conference Compass Virtual Event Platform [Review]

EventMB

Conference Compass is an all-in-one platform that includes mobile and web apps and offers features for virtual, hybrid, and live events. Conference Compass Virtual Event Platform: What Is It?

2020 113

Developing Your Conference Story Arc To Activate Participants’ Brains

Velvet Chainsaw

Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! You can use the story arc concept to carefully craft the messages and issues you want your conference participants to explore, experience and learn. Here’s where the story arc concept gets really cool for your event. So exactly how do you use a story arc for your conference?

2018 266

Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. Unless your a conference participant and we often have had enough!). They also want access to your conference budget. Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends. To avoid being fad-like in our conference planning process, here are seven emerging evergreen practices to consider and invest in instead.

Star Struck: Identifying Your Conference North Star

Velvet Chainsaw

The North Star is the perfect metaphor for your annual conference purpose. When your conference purpose serves as a North Star, it guides all decisions, tasks, behaviors and strategy. Uncovering Your North Star Conviction To Find Conference True Target Market. Before your conference can find its true target market, you as the conference organizer must find your conviction. What’s your conference conviction? What’s your conference North Star?

Webinar: Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

Webinar description: Monetizing Your Virtual Conference When Competing with Free. Join us to: Explore virtual experience quality filters that will best position your event for participation, value and revenue. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. Lisa Block, Executive Vice President, Conference Strategy & Design, Velvet Chainsaw Consulting.

2020 191

Stop treating adults like children at your conferences

Conferences that Work

Please stop treating adults like children at your conferences. for Sessions , described in Chapter 26 of my book Event Crowdsourcing , is exactly what you’ll need for an in-person session. So, please stop treating adults like children at conferences.

2020 229

Do Not Be Seduced By Meeting Fads Or Conference Trends

Velvet Chainsaw

Most conference and meeting professionals want the coolest, hippest, latest ideas and trends for their events. We want to know what unique things other conferences are doing so we can borrow their ideas. We pursue fads, gimmicks and trends as the silver bullets of our conference woes. We expend resources searching for the mysterious conference trend panacea. Avoid The Faddish Trendy Event Bandwagon. Conference trend and fad bandwagons.

Conference Innovation Through Paradigm Busting

Velvet Chainsaw

These mental models are deeply embedded in our conference planning and management practices. Savvy conference organizers realize that their mental models have much more influence over their outcomes than their decisions and actions. To be successful in the future, conference organizers must become paradigm busters–examining, challenging and changing their conventional mental models. This is especially true of our conference mental frameworks.

Best Event Management Conferences 2019

GEVME

When you’re in the events industry, you should know the main event management conferences for 2019 so you can visit them to improve your knowledge and share your own experiences of working long hours while trying to pull off amazing corporate events for your clients. Discover the current top event management conferences with GEVME. The top 13 event management conferences to attend in 2019. The Special Event 1/8–1/1,0 San Diego, CA.

2019 159

Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. The event is nothing more than a zombie conference—a conference that appears to be alive yet in reality creates the walking undead. Conference organizers and advisors can breathe new life into their events.

2019 275

Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair. Smith’s year” or “Sally’s year” when referring to past annual conferences. If your conference includes a presidential address, reception, or other similarly branded event, you probably need to make some changes.

Conference Networking with Conference Compass

Event Industry News

Live events are all about bringing people together. Whether it’s to get inspired, to share knowledge, or to do business, the human connection is the number one reason to attend events. At virtual events, by their very nature, this connection is much harder to achieve. Our #OneCommunity Virtual Event Platform offers incredible networking features to enhance your virtual and hybrid events. Contact Conference Compass to find out more.

The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. I get that from the education section or the conference technical teams.”. However, savvy meeting professional know that their conference’s success depends upon moving from customer fragmented touchpoints to designing holistic conference customer experience journeys. They own designing the conference customers experience journey.

Top 2020 Event Conferences

Attendease

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Event Planner Expo. 120 conferences with speakers from leading brands.

2020 80

Corporate Conference Planning Checklist

GEVME

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work. If you understand your target audience, it’s not a challenge to build such a conference vision. Corporate conference planning checklist.

Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience. To distinguish your conference from the also-rans, you want your participant’s learning and understanding to grow from the ubiquitous “data and information” categories to “wisdom.” How Conference Sessions Can Deliver on Wisdom.

The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to conference customer experience journeys. And remember, someone needs to own and to advocate on behalf of the conference customer’s experience.

If You Design Conference Experiences, Read This!

Velvet Chainsaw

As conference organizers, why can’t we also have a fun, fulfilling, and collaborative experience planning and designing the conference? Here are six ways to focus on designing your team’s experience during your next conference planning process. Embrace Your Event As A Giving Field. Read more about embracing your conference as a giving field here. It may seem paradoxical at first as we are used to focusing outward on the conference outcomes.

Great Questions Define Great Conference Experiences

Velvet Chainsaw

It is much more effective to provide opportunities for conference participants to solve their own problems, then telling them how to solve it. Conference organizers automatically assume that if someone is attending their event, they expect the conference to help them solve their problems. They believe that the conference should provide the answers. Telling attendees the answer is not the key to conference success.

2016 251

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

2018 234

Six Conference Paradigms To Bust Immediately

Velvet Chainsaw

If there’s something strange in your conference-hood. And your event don’t look good. Our cognitive frameworks—our mental models and paradigms—shape our thinking, behavior, operations and success of our conferences. We falsely believe that future conferences are just an extension of the past. We have to bust our conference paradigms to avoid seeing our future through the lens of our old paradigms. Today’s winning conference program is part of yesterday.

Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

Velvet Chainsaw

It’s hard for conference organizers to stick to planning the essential elements of their events. Various departments and committees see the event’s gathering of people as an opportunity for them to showcase their programs, services and agendas. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake. Some of essentialism’s guiding ideas apply well to business and conferences.

What Participants Expect From 21st Century Conference Experiences

Velvet Chainsaw

Everything we take for granted about conferences, and planning them, faces disruption. Participants from all generations and cultures increasingly expect conferences to mirror their work and personal lives. They expect conferences that are authentic, connected, contextual, mobile, participatory, work-related and transparent. Savvy conference organizers meet these disruptions head-on. Key Drivers To Make The 21st Century Conference An Experience.

Virtual Events Guide: How To Take Your Conference Online

Eventmobi

Achieve Virtual Event Success. While many planners haven’t yet had the opportunity to run a virtual or hybrid event, pivoting from an in-person to virtual format offers new opportunities to engage your attendees and sponsors, while extending the reach of your event. While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your event tech will take center stage.

2020 190

How to entwine content and connection during an online conference

Conferences that Work

How can we entwine content and connection during an online conference? During a MeetingsCommunity (MeCo) discussion thread “ Networking at conferences ” last week, Sharon Fisher posted this. As it happened, I’d just completed facilitating an online conference that I think did entwine content and connection. I thought it might be helpful to share an outline of how we blended content and connection throughout the event.

2020 146

Refactor Your Conference Archaic Planning Routines

Velvet Chainsaw

Conference organizers and their planning teams should understand, identify and quash organizational debt. Refactoring As A Metaphor For Conference Improvement. What we need is a conference refactor to fix our organizational debt — to make it possible for our planning and event to evolve. Thus we refactor to improve the conference experience for our customers. That sounds very familiar to an established annual conference planning process.

Fresh formats for conferences

Gallus Events

I spoke at IBTM in Barcelona ( you can read the “review” here ) at the end of November on one of my favourite topics, Meeting Design or fresh formats for conferences. The session was entitled “Fresh Formats and Engagement” and I thought it would be worth doing a blog post around the key points from my session which are: Conferences need to change. Think of the future when you create an event today, take baby steps towards that future!

Supporting conference speakers

Gallus Events

I took to the stage as part of the content, curated by Julius Solaris and his team at Event Manager Blog at IBTM in Barcelona, in December. Supporting conference speakers. A conference needs great content as much as a blog does. My five main points (which, when you watch the session you will see why that’s the maximum number of points any session should aim for) are: EVERY single speaker (almost without exception) needs the support of the conference organiser.