Remove B2B Remove Events Remove Sponsorships Remove Trade Shows
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Sign More Sponsors: The Key to Higher Revenue At Your Next Trade Show Event

Event Age by Swapcard

The success of a trade show is measured through the lens of various metrics, such as the number of attendees, the quantity and quality of leads generated for exhibitors and sponsors, and the number of partnerships that develop from connections made at an event.

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B2B Buyers Have Changed, Expos Haven’t

Velvet Chainsaw

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. Based on our deep analysis of dozens of shows, the former are the event business models being disrupted most. From our view, most industry mega-shows continue to thrive. B2B buying is a team sport — an average of 5.4

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Craft an Immersive Pop-Up Experience Your booth is an opportunity to create your own branded world.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. We need to make sure that we don’t simply transfer what we believe the physical event” to be, Witt said, “into a digital world.” Illustration by SHOUT). It’s nonsense. It does not exist.

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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. The evidence is pretty clear that face-to-face events yield the highest levels of trust.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19.