article thumbnail

How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .

article thumbnail

Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to Expect in Experiential Technology This Year

Event Marketer

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual worlds via friction-free access points, like the almighty QR code.

article thumbnail

Award winning experiential communications agency Brands at Work has appointed Luke Thomas as Creative Director

Event Industry News

Luke joins from DRPG where he was Creative Director, leading the development of creative ideas and design solutions for brands in the tech, finance, pharma, and communications industries.

article thumbnail

Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).

Sports 91
article thumbnail

Guide: How to Plan a Successful Product Launch Event

Attendease

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

article thumbnail

Brandfuel enhances its offering with a host of senior Creative hires

Event Industry News

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media.