Automotive Event Marketing Sponsorships Tech 
Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
Event Marketer
OCTOBER 24, 2023
The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. Grand Prix in Austin appeared first on Event Marketer. and a Wagoneer display (more on that below).
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Event Marketer
FEBRUARY 6, 2023
As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP.
Event Industry News
MARCH 7, 2019
Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Key services and sectors served: We’re about what’s right.
SpotMe Blog
MAY 4, 2021
From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) Evaluate your current event tech stack, and research which platforms will support it. Can your current software support this year’s biggest events?
Bizzabo
MAY 18, 2018
Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.
Event Marketer
DECEMBER 27, 2021
How Automotive Experiences are Catering to Shifting Consumer Trends. TREND: The digital + live approach reigned supreme once more as marketers worked to ensure that those not comfortable with attending live events were able to participate in experiential programs virtually. STORY OF THE YEAR #1. Choice is now paramount. .
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