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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . DIRECT-TO-CONSUMER MINDSET.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

The tech-infused trophy concept, first introduced at a race in Japan, is made with aluminum and designed to light up with the flag colors from the winner’s home country. and a Wagoneer display (more on that below).

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Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live

Event Marketer

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Both venues were packed with day-to-night programming and live entertainment.

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Agency Spotlight: TRO

Event Industry News

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. This ranges from product launches and PR stunts through to road shows, sponsorship activation and conferences.?.

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Announcing The 2022 Canadian Event Award Finalists

Canadian Special Events

Decor & More, Oakville, ON, for “We Back” MCC Destination Management, Etobicoke, ON, for Cox Automotive Canada Executive Lender Summit – Off-site Dinner. Redstone Agency, Toronto, ON, 2021 Sponsorship Marketing Awards (SMAs). Multi Tech Audio Visual Inc., Best Outdoor Event. Best Virtual Awards Show.

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Agency Spotlight: Kemosabe

Event Industry News

He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. Key services and sectors served: We’re about what’s right. Case Study: Nippon Airways.

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The 2021 Guide To Virtual Conferences (And Why You Might Want to go Hybrid)

SpotMe Blog

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) Evaluate your current event tech stack, and research which platforms will support it. 5) Build Credibility With Sponsorships. Automotive.

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