Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
Event Marketer
JANUARY 31, 2022
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.
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Event Marketer
JULY 4, 2022
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”
Event Marketer
JANUARY 31, 2024
Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer. From cozy chalets to themed soirees, here’s a taste of the action from Park City. pic.twitter.com/f3adIckJEw — George P.
Event Marketer
OCTOBER 24, 2023
Grand Prix in Austin appeared first on Event Marketer. Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).
Event Marketer
FEBRUARY 6, 2023
As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP.
Event Marketer
FEBRUARY 14, 2022
The brand’s one-day event on Feb. 11 at the Petersen Automotive Museum was designed to be the ultimate IRL, metaverse-inspired Super Bowl experience for a list of invite-only attendees that included celebrities and NFT stakeholders. The event was sponsored by Liquid Death, Curious Elixirs, JuneShine and Cann.
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