Automotive Event Marketing Marketing Sponsorships 
Event Marketer
DECEMBER 13, 2021
There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. .
Event Marketer
JANUARY 31, 2022
Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. Agency: The Marketing Arm. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer.
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Event Marketer
JANUARY 31, 2024
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.
Event Marketer
JULY 4, 2022
A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”
Event Marketer
OCTOBER 24, 2023
Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. “We
Event Marketer
FEBRUARY 6, 2023
As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP. Partners: George P.
Event Marketer
FEBRUARY 14, 2022
During the regular season, NBC reignited fans’ passion for its “Sunday Night Football” programming with a series of live painting events powered by local artists in six markets. The brand’s one-day event on Feb. The event was sponsored by Liquid Death, Curious Elixirs, JuneShine and Cann. NBC SPORTS.
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