Event Industry News

SEPTEMBER 22, 2023

The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue. We have a state of the art Garage & Bodyshop to give your car a full revamp, an award winning Restaurant, Meetings & […]

Venues 104

Venues Automotive Meetings Event Design 104

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Attendease

FEBRUARY 7, 2022

According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.

Trade Shows 195

Trade Shows 2001 Automotive 2007 195

Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 77

Technology Automotive 2023 Transportation 77

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

2023 91

2023 Trade Shows Automotive Entertainment 91

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 84

Automotive Education Travel Marketing 84

Event Industry News

JANUARY 31, 2023

This February sees The London Classic Car Show, the capital’s premier automotive event, return to Olympia London for the first time since 2020. The show is the season-opening event […] One of the UK’s most famous live car shows is back for a ninth year at the iconic West London venue from 24 to 26 February.

Automotive 70

Automotive 2020 Venues Events 70

Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

Automotive 52

Automotive 2022 2023 Sustainability 52

Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

2023 52

2023 Automotive 2022 Sustainability 52

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” We wanted our event to have that same sort of access.” For its launch event, Pandora required a glamorous venue that matched the Lab-Grown Diamond Collection’s “new take on modern elegance,” and a parking lot turned out to be an unexpected choice with some logistical challenges.

Automotive 120

Automotive Fashion Marketing Event Marketing 120

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. More than 1,700 owners were engaged on-site at the event. On the third day of the festival, however, Breland himself surprised a group of consumers dancing in the booth in IRL.

Automotive 77

Automotive Sponsorships Retail Sustainability 77

Event Industry News

JANUARY 3, 2023

Kick starting his career in the industry as an Events Producer, Luke worked primarily within automotive, pharmaceuticals and F&B sectors, bringing their brands to life through different […].

Automotive 52

Automotive Tech Events Event Design 52

Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Event Marketer: W alk us through the concept of The ELECTRIQ Theater.

Travel 95

Travel Automotive Advertising Sports 95

Event Marketer

JANUARY 30, 2023

“We’ve always been seen as an industrial, manufacturing, engineering company, but over the years, we have really developed into a technology company that transforms everyday lives, so that human or personal perspective has been missing for a long time,” says Stacey Gromlich, director-audience engagement and global events at Siemens.

Sustainability 83

Sustainability 2023 Automotive 2024 83

Event Marketer

OCTOBER 24, 2023

Adding support to Pacsun’s pop-up efforts were execs on-site for the event, including ceo Brie Olson and the brand’s vp of men’s merchandising and global partnerships, creative director and associate director of brand marketing, along with several influencers who donned the merch throughout the weekend. Grand Prix fan contest.

Sports 90

Sports Apparel Automotive Retail 90

Event Marketer

JANUARY 8, 2024

STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

Automotive 90

Automotive 2024 Trade Shows Social Media 90

Prestige Events Magazine

OCTOBER 4, 2021

So why has it taken the events industry so long to engage with this topic? Granted, events have not been top of the agenda for the regulators but they will come and they will demand we measure and take action. The automotives amongst others have done this already and demonstrate how we can evolve successfully.

2004 52

2004 Automotive 2008 Sustainability 52

Event Marketer

JANUARY 31, 2022

In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included the X Fest fan experience, encompassing partner activations from brands like Wendy’s and Monster, live dj sets and athlete meet-and-greets. Agency: In-house. Photo credit: Eric Lars Bakke/ESPN Images. Agency: In-house.

Sponsorships 115

Sponsorships Automotive Sports Travel 115

Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. The brand additionally served as presenting sponsor of the Variety Interview Studio.

2024 116

2024 Marketing Entertainment Apparel 116

Event Industry News

DECEMBER 6, 2022

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media.

Automotive 70

Automotive Fashion 2023 Sports 70

Event Marketer

JANUARY 9, 2023

Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. 29 to Dec.

2023 99

2023 Automotive Technology Travel 99

Event Marketer

DECEMBER 15, 2023

Sustainability also played a key part in this exhibit: Inside, a sustainability wall focused on the brand’s efforts going forward, and the exhibit itself was built out of a reusable frame with stretch fabric interchanged based on the event. For its best-in-show-winning booth at the Kitchen & Bath Industry Show (KBIS), Jan. 30 to Feb.

2023 91

2023 Trade Shows Retail Automotive 91

Event Marketer

MARCH 29, 2023

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

2023 52

2023 Automotive Fashion Financial 52

G2Planet

FEBRUARY 22, 2019

At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event.

Automotive 31

Automotive Technology Event Marketing Marketing 31

Event Marketer

FEBRUARY 6, 2023

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com.

Entertainment 94

Entertainment Automotive Sponsorships Banking 94

Smart Meetings

FEBRUARY 20, 2019

Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. Gregg Eilers is vice president of meetings, events and environments at Switch. Good, fast and cheap.” Why Clients Expect More.

Automotive 97

Automotive Marketing Technology Meetings 97

Hubilo Blog

AUGUST 5, 2020

Being challenged to get your virtual events done? Tired of searching for the best virtual event management companies for your events? Struggling to make the right decision to partner with the most suitable virtual event planners & organizers? What are virtual event management companies (now)?

Event Management 105

Event Management 2020 Management Consulting 105

Event Marketer

JANUARY 17, 2022

2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. Cryptocurrency payments provider MoonPay kicked off a partnership with lifestyle and esports platform FaZe Clan at Art Basel Miami Beach with an invite-only event dubbed FaZe Forever powered by MoonPay.

2021 107

2021 Automotive 2015 Banking 107

Event Marketer

FEBRUARY 14, 2022

sporting event of the year and a Pepsi Halftime Show that made (millennial) hearts flutter, fans could participate in a range of in-person brand activations. Now, crack open a cold one and join us for a roundup of the Super Bowl LVI events and experiences that scored with fans in L.A. In addition to viewing the biggest U.S. NBC SPORTS.

Sports 103

Sports 2022 Automotive Hotels 103

a2z Innovation Insider

JULY 17, 2018

While marketers are quick to applaud the greater reach that digital advertising is providing to them, there are also concerns about consumer complaints regarding ad fatigue and irrelevance, as well as rising costs, that are providing food for thought to potential advertisers. Automotive. Automotive. Impressions. Technology.

Advertising 40

Advertising Automotive Speakers 2017 40

Smart Meetings

FEBRUARY 20, 2019

Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email Event Marketing Campaign. Gregg Eilers is vice president of meetings, events and environments at Switch. Good, fast and cheap.” Why Clients Expect More.

Automotive 61

Automotive Marketing Technology Meetings 61

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Survey them at the beginning stages of the event. Start building now!

Event Planning 146

Event Planning Event Apps Speakers 2004 146

Oveit

FEBRUARY 21, 2018

This is why I think that more and more event planners should be prepared to host experiential marketing events. Or to include experiential marketing campaigns as part of their existing events. What is experiential marketing?

Marketing 75

Marketing Automotive Sports Event Marketing 75

Event Industry News

SEPTEMBER 25, 2018

By Mark Pepler, MD at Pepler Lee Events. In fact, it’s an issue that gets raised time and time again in industry publications and at networking events. Before I set up Pepler Lee events I spent many years working for larger agencies. By Mark Pepler, MD Pepler Lee Events. appeared first on Event Industry News.

Automotive 89

Automotive 2016 Contracts 2017 89

Event Leadership Institute

DECEMBER 31, 2017

One of the main reasons event professionals learn with us is to hone the skills needed to advance their event planning careers, and many of them ask us about job openings. Meeting & Event Job Openings | January 2018. Design & Event Coordinator | AlliedPRA | Chandler, AZ. Event Manager | streamlinevents, inc.

2018 40

2018 Trade Shows Entertainment Event Management 40

Event Industry News

MARCH 7, 2019

Agency Spotlight, the latest addition to the Event Industry News site, profiles the top of the pyramid, the design and creativity behind brand activations, experiences, exhibition USPs and the greater live event model. Agency: Kemosabe Formed: 2015 Annual Events: 11-50 Staff: 11-50 employees Offices: 3 [link].

Airlines 61

Airlines Social Media Retail Automotive 61

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. “The But the folks behind the expo have noticed a dramatic shift in who comes to the event and why.

Automotive 101

Automotive Sustainability 2024 Marketing 101