Automotive Event Marketing Events Trade Shows 
Event Marketer
FEBRUARY 13, 2023
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. QR codes positioned on the hood and rear windows of the ID.7
Attendease
FEBRUARY 7, 2022
According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.
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Attendease
FEBRUARY 7, 2022
According to Statista , experiential marketing spending in the United States reached $62.29 What is “experiential marketing” and why does it matter? In addition, this group greatly prefers to experience a brand for themselves, making events a tremendously effective way to reach this generation. Keynote Event.
Event Marketer
NOVEMBER 14, 2023
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.
Event Marketer
DECEMBER 15, 2023
As trade show properties move to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. 30 to Feb. smart toilet. 3, leaned into that narrative.
Event Marketer
MARCH 6, 2023
But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility.
Event Marketer
JANUARY 8, 2024
STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Fans who couldn’t make it to the show could find themselves “seduced” on the streets of NYC and L.A.
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