Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby. Open Sept.

Fashion 84

Fashion Retail Entertainment Social Media 84

Ins'Tent

DECEMBER 21, 2016

Marketing events have become the standard to launch products, generate buzz and get press mentions for brands. The thrill of the chase and the social media posts that ensued got people talking and Snapchat saw a marketing success. The SXSW conference in Austin, TX has become the benchmark for experiential marketing.

2016 53

2016 Marketing Social Media Wireless 53

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 167

Social Media Marketing 2014 Speakers 167

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game. What is: Alex would be proud?”

Sponsorships 87

Sponsorships Insurance Sports Banking 87

Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. The brand has its sights on activating The Hill in other markets. broadcast audience. Agency: TXG (The Experiential Group).

Sponsorships 85

Sponsorships Sports Social Media Marketing 85

Smart Meetings

JULY 28, 2023

Samuel Spurrier Samuel Spurrier Spurrier is appointed as The Westin Maui Resort and Spa Ka’anapali ’s director of sales and marketing. Margaux Helm Margaux Helm Helm steps in as marketing manager for meetings at Visit Seattle , the city’s tourism and promotion bureau. She earlier worked at Visit Seattle and WE Communications.

Hospitality 89

Hospitality Tourism Hotels Retail 89

Event Industry News

FEBRUARY 19, 2020

Oveit , the fintech company headquartered in Austin, Texas, USA, is exhibiting this year at International Confex. Experiential marketing. They are more and more connected on social media outlets and share important moments in their lives. Here’s what they have to say…. Festival goers favour experiences over goods.

Banking 112

Banking Social Media Financial Technology 112

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. And what if your logo and design look dated or your marketing materials aren’t up-to-date? Website marketing. Email marketing. Social media marketing/mentions.

Sponsorships 128

Sponsorships Social Media Negotiating Marketing 128

Event Marketer

APRIL 17, 2023

James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Paramount+ employed social media and digital marketing tactics to get the word out about The Lodge, as well as joined with SXSW as an official event partner.

Sports 76

Sports 2023 Social Media 2022 76

TicketBud

MAY 3, 2019

Lacy Roesler from Austin Chamber of Commerce Overview Gain a deeper insight on event planning for a large Chamber of Commerce membership based organization. Lacy Roesler, Manager of Partner Events and Engagement at the Greater Austin Chamber of Commerce, talks to us about the wide range of events and initiatives she manages for the chamber.

Food and Beverage 60

Food and Beverage B2B Social Media Advertising 60

Event Marketer

DECEMBER 18, 2023

left) Event Marketer: You just hosted AfroTech Conference last month. We hosted AfroTech Conference in Austin, TX, the first week in November, with 20,000 attendees citywide. We also use the traditional marketing channels like social media. Simone White, SVP-AfroTech and Live Events at Blavity Inc. How did it go?

2024 105

2024 Tech 2023 Conference 105

TicketBud

APRIL 19, 2018

The resulting Microsessions has proved to be a great success, with shows in Austin, New York, and soon other locales. In this episode Paul talks about what tactics work best for building a following for each social media platform. Leveraging the artists following, and effective social media advertising.

Social Media 60

Social Media Advertising Contracts Speakers 60

TicketBud

MAY 17, 2018

Abby Sandlin is the Vice President of Marketing and Communications and Forefront Networks in Austin, TX. Updating The Austin Ice Cream Festival For 2018. The Austin Ice Cream Festival brings in 10-20 different frozen treat vendors for attendees to sample. Rely on social media and website to tell the story of the event.

Social Media 60

Social Media Sponsorships 2018 Marketing 60

Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. A year later, the brand is on the road activating its original tour concept across the U.S.,

Retail 112

Retail Healthcare Social Media Marketing 112

Social Tables

JUNE 22, 2022

Request auction items from local businesses and organizations and start marketing the event well in advance. . Organize monthly regional mega-markets. Host mega-market events to drive shoppers, tourists, and passersby to your city center. Some places are known for their culture, such as Austin, TX is for its art scene.

Event Ideas 147

Event Ideas Entertainment Social Media Tourism 147

Event Marketer

AUGUST 29, 2022

8 on the Honda Stage at Austin City Limits. We wanted to think differently about the Civic Tour and look at trends in music and how the younger multicultural audience is engaging with different music experiences, whether it’s in-person or it’s virtual,” says Jessika Laudermilk, senior manager-Honda Marketing. “We

2022 80

2022 Advertising 2023 Travel 80

Plan Your Meetings

DECEMBER 3, 2018

The internet landscape continues to make drastic changes as new technologies are developed, artificial intelligence (AI) is implemented and social media expands beyond its existing boundaries. Google’s algorithm is the main reason marketing on social media is exploding right now. How will they find yours?

2019 58

2019 Social Media Trade Shows Retail 58

Event Industry News

JUNE 8, 2021

Working on a super secure platform, ETL US & Canada content is equally strong and seamless, wherever you are watching it apparently – certainly according to the ‘Quebec tuning in’, ‘NYC here’, ‘Hello from Austin!’ We were early adopters of social media and it took off. Find the full agenda and latest news at: [link].

Event Tech 62

Event Tech Tech 2004 Wireless 62

Smart Meetings

NOVEMBER 8, 2021

Huther is general manager and de Tessan is director of sales and marketing at Hyatt Centric Downtown Denver. Huther has held various positions in sales and marketing with the Grand Heritage Hotel Group and, from there, went on to become vice president of asset management for Thayer Lodging Group. Monica Coleman and Alecia Zackery.

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2003 2007 Hospitality 2010 52

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 60

Social Media Marketing 2014 Speakers 60

TicketBud

JUNE 27, 2018

Unfortunately, this assumption often makes its way into event branding and event marketing. Branding and marketing can become stale or fail to resonate because they are targeted at the lowest common denominator, instead of at specific audiences. Google Analytics is practically a prerequisite for effective marketing purposes.

Advertising 61

Advertising Social Media Marketing Events 61

PCMA Convene

AUGUST 22, 2018

At digitalNow — a Fusion-produced program for association leaders — in Austin in May, Lee shared how one of his daughters views data collection. “My Having grown up with businesses requesting their email addresses and access to their social media accounts, they’ve developed what Lee calls a “cynical trust.”

Social Media 49

Social Media 2012 2018 Government 49

Canadian Special Events

FEBRUARY 20, 2017

Nick is an award-winning marketer and the first Digital Strategy Chair for ILEA (International Live Events Association). Follow Nick for his travels to various speaking engagements across North America and the latest tips on how to leverage social media. Why Follow Nick: Because it’s Nick Borelli! Okay, I’m done fangirling.

Event Tech 71

Event Tech Social Media Tech Travel 71

PCMA Convene

OCTOBER 29, 2016

Our social-media feeds and email inboxes are overflowing. Around the world, emerging markets in Mexico, Indonesia, and the Persian Gulf region are experiencing significant growth. TECHNOLOGY   It’s no surprise that social media and online sharing services are on the rise. Information. There’s no shortage of it.

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Social Media 2015 2009 2017 58

TicketBud

MAY 23, 2018

This topic is not a perfect science, so what I’ve done is I’ve taken quotes and research from organizers and marketers that have made significant changes in their event’s structure. They are the ones who will be on the ground, checking in attendees, setting up event systems, and engaging with attendees on social media.

Social Media 60

Social Media Fashion Events Education 60

Bizzabo

OCTOBER 17, 2018

On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Whenever a ticket is sold, the buyer can be prompted to share a special link via their social media or email. Retargeting is a huger boon for event marketers.

Social Media 70

Social Media Marketing Event Marketing Events 70

PCMA Convene

JANUARY 16, 2017

Attendees at Convening Leaders 2017 in Austin, which wrapped up earlier last week, may have walked right by the Vince Young Steakhouse, in an unassuming gray building just one block from the Austin Convention Center. Johnson Experience Marketing Agency. . To watch a video of the IBM Cognitive Lab, visit the GPJ site.

2016 40

2016 Social Media 2017 Marketing 40

Social Tables

OCTOBER 21, 2016

About Our Guest: Sunshine Baker is the Communication & Social Media Manager at Hello! She is a popular speaker at social media conferences, and teaches a university social media course that she helped develop. Lauderdale, Phoenix/Scottsdale, Las Vegas, Austin, Dallas, and Washington, D.C.

Venues 60

Venues Social Media 2015 Hotels 60

Bizzabo

NOVEMBER 29, 2018

The BlogHer conference is the world’s largest celebration of women content creators across social media, video, photos, and the web. Austin, TX. The Most Powerful Women in Network Marketing. Marketing to Women Conference. Austin, TX. Austin, TX. Los Angeles, CA. World-changing Women's Summit.

2019 147

2019 Tech Conference Education 147

Connect Your Meetings

FEBRUARY 19, 2018

It’s time to diversify your marketing plan. During a breakout session, Austin Johnston executive director of AKJohnston asked a packed room, “How many of you usually click away or scroll past advertisements on the web?” And “diversity,” all agreed, includes a wide sphere of categories, such as age and demographics, not just race.

2018 54

2018 Social Media Advertising Consulting 54

Event Philosopher

JUNE 1, 2012

But if you have truly selected event marketing as a career path, and not just a job, you must find ways to stay relevant and keep learning your trade. In March of this year, I spent a little time at SXSW, Austin's famous Interactive, Film, and Music festival, taking in the buzz, plugging into the socialsphere, and absorbing the creativity.

Social Media 40

Social Media Corporate Meetings Corporate Events Conference 40

Bizzabo

FEBRUARY 4, 2019

This event marketing tactic has become increasingly popular as a go-to solution and has the potential to elevate a company’s overall event strategy. Below is an in-depth breakdown of the event roadshow process to help you devise a game plan that aligns with all of your goals, resulting in unforgettable event marketing campaign.

2019 55

2019 Social Media Travel Speakers 55

Event Philosopher

DECEMBER 28, 2011

Robert Kerrigan Social media buzz – loads of fun, keeping up with friends, updating your resume, posting pics of the kids. I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network. But where’s the value?

Social Media 40

Social Media Corporate Events Event Marketing Marketing 40

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. 2019 Marketing Conferences. 2019 Marketing Conferences. Growth Marketing Conference.

2019 81

2019 Marketing Conference Social Media 81

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

TicketBud

MAY 1, 2018

The third step is then implementing the event assets into all facets of your event - from your social media to your event website, to your actual live event. Descriptive means that it’s something that it’s something straightforward, like “Austin Food & Wine Festival”. Descriptive, OR Evocative. Consistency Is Key!

Social Media 60

Social Media Events Contracts Education 60

Social Tables

OCTOBER 10, 2016

About Our Guest: Sunshine Baker is the Communication & Social Media Manager at Hello! She is a popular speaker at social media conferences, and teaches a university social media course that she helped develop. Lauderdale, Phoenix/Scottsdale, Las Vegas, Austin, Dallas, and Washington, D.C.

Venues 60

Venues Social Media 2015 Hotels 60