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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. And stay tuned for more coverage.)

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SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

Event Marketer

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Drivers weren’t the only ones getting motorsports fans revved up in Austin at the Formula 1 Lenovo U.S. The first-ever Rev Country Austin, co-hosted with Thuzio, entailed a performance by country duo Locash and more activations from Casamigos and BODYARMOR. Grand Prix in Austin appeared first on Event Marketer.

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin

Event Marketer

We’re really hoping to connect with consumers, locally, in this Texas market as a way to localize our national and global Coke music campaigns. ” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business.

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A Day with Austin DeTours

Kennedy

Nobody knows Austin like Austin DeTours. We joined our friends at Austin DeTours for their “The Real Austin” tour! From new views of the Capitol building to getting some inside scoop on famous Austin eateries, our team had the best time exploring our city and learning new things about ATX!

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Smart Moves in Orlando, Austin and More

Smart Meetings

Hardesty is managing director for Thompson Austin and Tommie Austin in Texas. Riggio is director of sales and marketing for Innisbrook, A Salamander Resort , in Tampa Bay, Florida. Hanley is area director of sales and marketing for George Hotel and Hotel Monaco DC. Nate Hardesty. Darin Riggio. Bill Hanley.

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