Event Marketer

MARCH 15, 2024

More SXSW 2024 Coverage: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines ~Pourri is inviting attendees at the SXSW Registrant Lounge to sign up for NFC-enabled pocket sprayers that unlock perks.

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Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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Eventbase

FEBRUARY 22, 2018

It’s our 8th year of powering the SXSW Go mobile app, and we’re excited to hit Austin once again. The massive event hosts over 6,000 sessions in 24 different programming tracks , plus thousands of events, parties and live performances, making organizing your perfect schedule a bit overwhelming.

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Eventbase

FEBRUARY 25, 2020

To help our fellow event marketers plan their time, here are our top picks for your SXSW schedule 2020 — including a session we’re presenting! For any event marketer, this session will be a great resource to reference when developing your event content strategy and overall event design.

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Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. Agency: Salem Sports Events. Continental Tire Rolls Out New Major League Soccer Mobile Experience.

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Cvent: Event Marketing

JUNE 26, 2018

Think you know Austin , Texas? Wyndham Austin. Fairmont Austin. This hotel boasts 1,048 luxurious guest rooms and 42 suites with scenic views of Lady Bird Lake and Austin’s skyline. Hotel reservations are open, so book your event space today. The Proper Austin Hotel. Arrive East Austin. Think again.

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Eventbase

FEBRUARY 20, 2019

We’re gearing up for SXSW 2019 and looking forward to our time in Austin. After browsing sessions in the SXSW schedule from the Brands & Marketing track, Experiential Storytelling track, Tech Industry & Enterprise and more, we’re ready to plan our time in Austin. Sunday, March 10 Why Live Events in a Digital Age?

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Event Marketer

MARCH 31, 2022

In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. So, it was a real celebration of our hometown of Austin.”

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Event Marketer

OCTOBER 25, 2022

Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Read more about Talib in Event Marketer’s 2022 Diversity in Color special report.). Let us know.

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Event Industry News

MARCH 18, 2024

Evolution Dome, manufacturer and supplier of inflatable temporary structures, has announced today that it has become a FFAIR Recommended Supplier, meaning exhibitors can now order its range of indoor structures and products for events that use FFAIR’s award-winning exhibitor management platform.

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Event Industry News

JULY 24, 2023

Ashley Austin, director of Evolution Dome, explained, “The new model promises to unite the straight airflow and ease of installation of axial fans with […]

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Event Marketer

MARCH 27, 2023

As the nuns roamed around downtown Austin, SXSW attendees could stop and talk with them about Mrs. Davis and the battle of faith versus tech. Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls and columns—were hundreds of red and pink posters featuring a defiant-looking nun in a blue habit.

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Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. Formation: Keith Austin launched EMS in Cheshire in 2000 after 15 years of running an agency focussed on providing dealer support programmes for Peugeot and Nissan. Leadership: Keith Austin.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

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Event Industry News

MAY 9, 2019

Managed by global roadshow expert Event Marketing Solutions (EMS), the tour will deliver an immersive and memorable experience to key customers and educational facilities across the country in the coming year. James added: “EMS has provided RS Components with the perfect gateway to target markets across Germany.

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Event Industry News

NOVEMBER 10, 2023

Based in Austin, Texas, David has consistently demonstrated a knack for driving revenue and forging strategic partnerships, making him a standout […]

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Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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Fashion 2024 Transportation 2023 91

Event Marketer

OCTOBER 4, 2022

To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, Texas, to New York City—cue a big red boot, roping demos on the street and the show’s soundtrack emanating from the space that helped lure in passersby. Open Sept.

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Fashion Retail Entertainment Social Media 83

Cvent: Event Marketing

JULY 12, 2018

The LINE Hotel in downtown Austin, Texas, is a clear reflection of this evolution. The post How architecture is matching modern business needs at the LINE Austin appeared first on Blog. The meeting spaces in the LINE — of which there are a great many — were created by designer Sean Knibb and architect Michael Hsu.

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Hotels 2018 Venues Meetings 28

Event Marketer

MAY 13, 2024

SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. Among them: school-wide dance breaks, a celebrity hockey game benefiting veterans and first responders, wellness fairs, and activations supporting the disabled community.

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2024 2025 Entertainment Fashion 64

Event Marketer

APRIL 15, 2024

This is the kind of strategy we like to call “evil genius.” ( Partners: TBWANeboko; Raúl&Rigel) AMERICAN EAGLE CAFÉ: JEANS AND A CUP OF JOE Austin has become the unofficial Gen Z capital of the U.S., so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee. That’s a program with heart.

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Event Marketer

OCTOBER 9, 2023

The Y2K vibes have been strong across a range of events and activations this year, and over the summer, Walmart jumped on the nostalgic trend with a cross-country tour that invited adults to take part in all of the in-store activities their parents banned when they were kids. Agencies: Momentum Worldwide (event agency); Golin (p.r.).

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Event Marketer

MAY 4, 2023

Dan Preiss, VP-Experiential Marketing, Dell Technologies Offering insight into the current state of the entertainment, music and tech industries, SXSW 2023 took over Austin, TX, in March, with brands activating a variety of experiences, ranging from immersive art installations to larger-than-life photo ops to DIY crafting sessions.

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Event Marketer

FEBRUARY 9, 2024

INVADING LOCAL HOTSPOTS SXSW is known for taking over the city of Austin, TX, and Peacock took it to a whole new level with a multiday guerrilla marketing stunt ahead of the premiere of its AI drama “Mrs. Propel met with the organizations’ leaders to identify the resources that would best help them continue to amplify their message.

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Event Industry News

MARCH 10, 2023

Eventbase, the world’s leading event app platform, has achieved an industry-first with the launch of its advanced new personalization feature at the South by Southwest® Conference and Festivals (SXSW®), which began in Austin, Texas today.

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Event Marketer

AUGUST 23, 2021

The colorless packaging, designed by Steffi Lynn Tsai, an illustrator, muralist and hand letterer based in Austin, TX, offers a blank canvas for kids to draw right on the box. GoGo there: The post A Mural Activation Provides GoGo squeeZ a Colorful Backdrop for Sampling appeared first on Event Marketer. Agency: CSM.

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Event Marketer

APRIL 24, 2023

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. The post SXSW 2023: Best Practices for Activating an Experiential Lounge appeared first on Event Marketer.

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Event Marketer

DECEMBER 13, 2022

Inspired by these findings, Meta launched a five-city tour offering hands-on workshops, thought leadership sessions, networking opportunities and one-on-one support centers to help small-business owners discover the company’s digital marketing tools on Facebook and Instagram. Agency: Factory 360. Photo credit: Meta.

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Event Marketer

MARCH 23, 2022

The Comcast Business Pavilion launched during the PGA Tour flagship event, the Players Championship, March 10-13 in Ponte Vedra Beach, FL. The experience will activate in six additional key markets on this year’s PGA Tour in Atlanta, Austin, Texas; Memphis, TN; Wilmington, DE; Napa, CA; and Charlotte, NC.

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Hospitality Sponsorships 2021 Entertainment 101

Event Marketer

FEBRUARY 12, 2024

7 and will make its way to Austin, TX; Longmont, CO; and Brevard, NC, in the coming weeks. Pet parents and other consumers at each free event, presented by Ollie, are invited to enjoy pet-centric giveaways, photo ops (think: a human-sized hamster wheel) and interactive activities. 3 in Tampa. The tour then hit Dallas on Feb.

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Event Marketer

JANUARY 12, 2022

Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. . More From Visible’s Event Portfolio: Visible Sets its Sights on Austin (and Taunts T-Mobile) with a Takeover, Local Partners.

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Event Marketer

FEBRUARY 26, 2024

But on April 8, Delta is presenting an experience that won’t come around again for another 20 years: the opportunity to literally travel the path of totality for the total solar eclipse on a special flight from Austin, Texas, to Detroit. For the event, the brand is flying its aircraft with large windows, an A220-300, for optimal viewing.

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Event Marketer

MARCH 21, 2023

You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger. Head to Chief Marketer for the full interview. The post SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’ appeared first on Event Marketer.

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Event Marketer

MARCH 25, 2024

The first in-person fan activation will be a ticketed event on April 12 at New York’s Edge at Hudson Yards, and will feature a live taping of the Inside Jeopardy! host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game. There will also be appearances by “Jeopardy!”

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Attendease

DECEMBER 20, 2023

Learn more : 8 Tips for Your Hybrid or Virtual Event Marketing Strategy Mass Mystery Mailing Send cryptic, unlabeled mystery boxes or envelopes containing teasers about your upcoming launch to industry mailing lists and existing customers. During SXSW 2018, Uber Eats used skywriting above Austin reading, “Hungry for More?

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Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70