Event Marketer

DECEMBER 18, 2023

Coming off a successful showing of AfroTech Conference 2023—which featured health, women’s and sports summits, as well as heavy-hitting speakers like Issa Rae, Marsai Martin, Timbaland and Robert F. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

2024 102

2024 Tech 2023 Conference 102

Marketo Events

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.

Social Media 167

Social Media Marketing 2014 Speakers 167

Bizzabo

MARCH 31, 2020

Key Takeaway: The speakers (i.e. You need to secure Grade-A speakers for your conference as well. The speakers you choose just need to be known to your unique target audience and fill them with excitement. To promote it, the streaming giant hosted a themed experience at South by Southwest in Austin, TX. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Eventory

FEBRUARY 22, 2019

At the event, you’ll be able to be part of inspirational workshops and lab demonstrations, meet international speakers and innovative keynotes or visit the Start-up zone. Where: Austin, TX, US. What to expect: One of the SXSW events , which cover a variety of topics including different technologies. Where: Austin, TX, US.

2019 67

2019 Conference Technology Marketing 67

Planning Pod

JANUARY 25, 2017

.” In addition, many event organizers also first reach out to potential sponsors via social media, again because it is a more casual, less intrusive approach that allows the organization to do some initial due diligence on you. “The last thing sponsors want to do is sponsor an event that has no support at all.

Sponsorships 128

Sponsorships Social Media Negotiating Marketing 128

Marketo Events

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.

Social Media 60

Social Media Marketing 2014 Speakers 60

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.

Speakers 56

Speakers B2B 2019 Technology 56

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

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Social Media Marketing Event Marketing Events 70

Bizzabo

AUGUST 16, 2019

These gatherings are jammed-packed with amazing speakers, hands-on training sessions, Cisco product demonstrations, and networking opportunities. It's pretty much everything an attendee could want out of an event! Every year, these folks gather together to learn from top speakers and exchange ideas with peers. But what is it?

Social Media 48

Social Media Telecommunications Technology 2019 48

Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Danielle Launders, Community Events Manager, Moz. Source: BizBash.

2019 55

2019 Social Media Travel Speakers 55

TicketBud

MARCH 15, 2017

Let’s walk through this really quick, and then you’ll understand why events can and do fail. You'll also realize why some events are wildly successful. Benefits are exactly that - what does the attendee gain by going to an event? Costs are all costs associated with going to the event. There needs to be a proper benefit.

Events 66

Events Marketing Meeting Planning Travel 66

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Seminar - SQLBits.

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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2022 Entertainment Tech 2001 124

Event Philosopher

MARCH 11, 2012

"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. I, however, am home with our 4-year-old and our dogs who just had surgery.

Social Media 40

Social Media 2012 Speakers Conference 40

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

2018 40

2018 Trade Shows Entertainment Event Management 40

Eventtia

NOVEMBER 17, 2022

A best of both worlds scenario which offsets the disadvantages of both types of events, hybrid events allow a bigger audience that can attend in physical or virtual form. A great example of this is last year’s SXSW, where attendees could virtually interact across 4 different venues in Austin. Why host a virtual event?

2022 62

2022 Social Media Technology Events 62

SpotMe Blog

MAY 4, 2021

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world.

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2021 Conference Social Media Healthcare 130

PCMA Convene

MAY 31, 2016

DMOs including the Austin Convention & Visitors Bureau also have begun using Watson-enabled technology to help leisure and business travelers cut through the online clutter. I’m a public speaker,” Jones said. One good contact at an event can sometimes pay for the entire event.”. at the sushi joint.’”. Barbara Palmer.

Technology 75

Technology Meetings 2015 Hotels 75

PCMA Convene

FEBRUARY 28, 2017

That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, social media, and other forms of communication — are highly targeted. “‘To PRE-SHOW GAME PLAN. The personal relationship goes both ways.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Bizzabo

MARCH 20, 2019

In this article, we'll explore what the attendee experience really is, why it's critical that your events create satisfying attendee experiences, and 15 event marketing examples that you can learn from to improve the attendee experience at each of your events. Key Takeaway: Choose the speakers for your event carefully.

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Speakers 2019 Advertising Conference 50

Bizzabo

DECEMBER 26, 2018

SMW Lagos is the marquee event for business leaders, global thinkers, entrepreneurs, technologist and anyone with a keen focus on the continent. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Austin, TX. Austin, TX.

2019 81

2019 Marketing Conference Social Media 81

Event Marketer

OCTOBER 16, 2023

More Festival Activation Ideas: Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’ Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals 1.

Sponsorships 108

Sponsorships Apparel Entertainment Transportation 108

Bizzabo

APRIL 7, 2020

Plus, themes make event marketing much easier. Key Takeaway: It's important to secure the best speakers/presenters/entertainers that you possibly can for your conferences, rock shows, comedy tours — whatever it is that you're promoting. Most people buy tickets to events because of the big names attached to them.

2017 71

2017 Entertainment 2018 2004 71

Bizzabo

MARCH 6, 2020

Why You Should Attend: The #BlogHer20 Health event was a smashing success. Speakers at the conference included Hilary Duff, Busy Philipps, and Leann Rimes. Hang out and take notes from our incredible speaker line-up who'll be joining us in conversation?? Start Date and Location: March 15th in Austin, Texas.

2020 101

2020 Conference Tech Speakers 101

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

Financial 51

Financial Sponsorships 2015 Travel 51

Event Marketer

APRIL 17, 2023

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. Each person was asked to complete the phrase, “4 Moments of _,” by adding in their own passion or interest.

2023 72

2023 Food and Beverage Marketing Tech 72

Bizzabo

JUNE 1, 2021

In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and event marketing strategies. The day-long recruitment event includes a vehicle display, meeting Ford team members, and a lecture by a senior level individual.

Events 104

Events 2004 Tech Hotels 104

Event Farm

MARCH 9, 2017

The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th. Last year , SXSW attracted over 72,000 attendees, and the group of A-list speakers included Barack and Michelle Obama , Pat Benatar, and T-Pain.

Marketing 157

Marketing Speakers Events Conference 157

Bizzabo

NOVEMBER 27, 2019

Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. This goes for both B2C and B2B event marketing strategies. Source: Event Marketer. Cannes Lions.

2019 72

2019 Advertising 2006 Events 72

PCMA Convene

MARCH 2, 2020

Secret Family Reunion look over the crowdsourcing board where they posted their ideas for session topics to be presented at the event. Liz Lathan (left) and Nicole Osibodu dreamed up the Secret Family Reunion after hearing feedback from another Haute Dokimazo event. Photos courtesy of Haute Dokimazo). Is that world peace?

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Speakers Conference 2015 Management 52

Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

Converve

MARCH 19, 2018

A lot can happen in an "internet minute" , and so to avoid getting lost in the vastness of the YouTube universe, we have prepared some tips for you on how to get the most out of YouTube as an event manager. YouTube as a content platform for event marketing. post videos there!

Event Management 40

Event Management Management Speakers Technology 40

Converve

MARCH 19, 2018

A lot can happen in an "internet minute" , and so to avoid getting lost in the vastness of the YouTube universe, we have prepared some tips for you on how to get the most out of YouTube as an event manager. YouTube as a content platform for event marketing. post videos there!

Event Management 40

Event Management Management Speakers Technology 40

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Agency: FCBX) WHY IT MATTERED: B-to-b attendees are increasingly seeking experiences that don’t just educate, but entertain.

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2023 Trade Shows Sponsorships Sports 73

Connect Your Meetings

AUGUST 27, 2016

Keynote speaker Karen McCullough made the best of a dark situation by rolling with the punches when a citywide power outage interrupted her keynote presentation. Look for us to delve deeper into event marketing in future issues of Connect!). When all else fails, there’s always bacon, after all!).

2016 40

2016 Education Speakers Hotels 40

TicketBud

FEBRUARY 8, 2016

No matter what type of event you're planning, there's always something new to announce. Below, a conference highlights a new speaker: Countdowns : Is your event 100 days away? To use Instagram for marketing, you need to identify your event's target audience. Post about it. How about 20? Post about it again.

Marketing 60

Marketing Social Media Events Conference 60