Event Marketer

APRIL 4, 2022

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour.

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Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

Sponsorships 101

Sponsorships 2022 Entertainment Travel 101

Event Marketer

MARCH 15, 2024

More SXSW 2024 Coverage: Live from SXSW 2024: Six Brands Catalyzing Connections in Austin SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines ~Pourri is inviting attendees at the SXSW Registrant Lounge to sign up for NFC-enabled pocket sprayers that unlock perks.

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2024 Technology Fashion Tech 106

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Event Marketing Marketing Sponsorships Financial 60

Event Marketer

JULY 31, 2023

On-site activations are befitting of the British palette for low-key sponsorships. Step Inside The Hill in New York: Photo credit: Billy Weiss; Austin Donohue The post Wimbledon Crosses the Pond with its Sponsors to Engage U.S. Fans at ‘The Hill in New York’ appeared first on Event Marketer.

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Sponsorships Sports Social Media Marketing 83

Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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Event Marketer

FEBRUARY 26, 2024

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.

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Event Marketer

APRIL 15, 2024

This is the kind of strategy we like to call “evil genius.” ( Partners: TBWANeboko; Raúl&Rigel) AMERICAN EAGLE CAFÉ: JEANS AND A CUP OF JOE Austin has become the unofficial Gen Z capital of the U.S., so American Eagle Outfitters headed to the Lone Star State armed with two things Texans love: denim and coffee. That’s a program with heart.

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Wireless Airlines Retail Travel 78

Event Marketer

MARCH 23, 2022

The Comcast Business Pavilion launched during the PGA Tour flagship event, the Players Championship, March 10-13 in Ponte Vedra Beach, FL. The experience will activate in six additional key markets on this year’s PGA Tour in Atlanta, Austin, Texas; Memphis, TN; Wilmington, DE; Napa, CA; and Charlotte, NC.

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Hospitality Sponsorships 2021 Entertainment 98

Planning Pod

JANUARY 25, 2017

” Because event sponsorships play such a significant role in event revenues – one recent study shows that 63% of event managers rely on sponsorships as a significant source of income – it’s vital that you give yourself and your events the best chance to attract the right sponsors.

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Sponsorships Social Media Negotiating Marketing 128

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Hot Tip: Join the growing list of brands offering pickleball lessons during downtime at their b-to-b conferences next year.)

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2023 Trade Shows Sponsorships Sports 72

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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2022 Entertainment Tech 2001 122

Event Marketer

JANUARY 12, 2022

Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand awareness with an experiential strategy designed to take the competition by the horns. . And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season.

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2021 Wireless Sponsorships 2018 99

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Apps Sponsorships Contracts Travel 70

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Not your average swag grab.

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Event Marketer

MAY 13, 2024

SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. Among them: school-wide dance breaks, a celebrity hockey game benefiting veterans and first responders, wellness fairs, and activations supporting the disabled community.

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2024 2025 Entertainment Fashion 85

Event Marketer

MAY 7, 2024

More Festival Strategies: Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’ The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin Event Marketer: Tell us about BDG Media’s refreshed approach to experiential. Music to any marketer’s ears.

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Fashion 2024 Transportation 2023 88

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

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Event Apps Sponsorships Contracts Travel 52

Bizzabo

MARCH 31, 2020

To help build anticipation for the film, Netflix partnered with MC2 Experiential Studio to create a one-of-a-kind experiential marketing campaign. A double-decker bus was wrapped in Bird Box promotional material and let loose in cities like Los Angeles, CA and Austin, TX. pic.twitter.com/CX4cjtUqQy — Old Dominion University (@ODU).

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Event Marketer

NOVEMBER 29, 2023

Grand Prix in Austin ‘It’s Not Just a Race’: Hendrick’s Gin Surprises and Delights Formula 1 Fans in Miami EXCLUSIVITY And yet it was virtually impossible to watch the race for free. The post Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz appeared first on Event Marketer.

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Hotels Sports Retail Entertainment 75

Plan Your Meetings

DECEMBER 3, 2018

In the above quote from Austin Lawson , it’s clear that Google controls the vast majority of your customers’ search results. Maybe you don’t worry about search engine results for your events, using email marketing instead. RELATED STORY: Event marketing strategies for tough economic times. How could this go wrong?

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2019 Social Media Trade Shows Retail 58

Event Marketer

AUGUST 21, 2023

Brings ‘Barbie’ to Life at an ‘Over the Top’ Premiere Event appeared first on Event Marketer. So when you walk in there, it feels like an afterparty, not a trade show.” Let’s Go Party: Photo credit: Line 8 Photography; Mirrored Media; AKJohnston Group The post The Power of Pink: Warner Bros.

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Trade Shows Travel Hotels Marketing 87

Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

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Marketing Trade Shows B2B Sponsorships 68

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Financial Sponsorships 2015 Travel 51

Bizzabo

MARCH 27, 2019

They accomplished this by creating dedicated Slack channels that event attendees could join, meet their peers, and share resources. For your virtual event, get creative and build opportunities for your attendees to meet and network with each other. Event Marketing School. Source: Event Marketing School.

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Event Ideas 2018 Marketing Events 107

Event Marketer

DECEMBER 12, 2022

Zappos Gets Weird with Bay to Breakers Title Sponsorship. To boot, the event took place at a restaurant that was transformed to look like one of the show’s popular small-town destinations—the Department of Motor Vehicles. The floating event trend evolved into strange waters this year. Agency: Civic Entertainment Group).

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2022 Social Media Entertainment Tech 86

Event Leadership Institute

APRIL 2, 2018

Food Festival Event Planner | Hazon | Bloomfield, MI. Event Manager | Quicken Loans | Detroit, MI. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Events Manager | Minneapolis Heart Institute Foundation | Minneapolis, MN. Event Solutions Designer | CWT Meetings & Events | Minneapolis, MN.

2018 40

2018 Event Management Events Event Design 40

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

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Social Media Marketing Event Marketing Events 70

Bizzabo

AUGUST 1, 2019

Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. While you may not have access to a supercomputer like Watson, try to brainstorm ways you can differentiate your events from the competition. Do your best to make your events accessible. IBM Is Making. Source: IBM.

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Speakers B2B 2019 Technology 56

PCMA Convene

MARCH 2, 2020

Secret Family Reunion look over the crowdsourcing board where they posted their ideas for session topics to be presented at the event. But by then, the jet-lagged bunch of former strangers already were feeling like friends, said participant Debbie Koslowski, an event marketing manager at Emerson, a tech company in Boulder, Colorado.

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Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

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Social Media Telecommunications Technology 2019 48

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

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2018 Trade Shows Entertainment Event Management 40

Event Leadership Institute

JANUARY 31, 2018

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Events Assistant (Part-time) | The Kapor Center | Oakland, CA.

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2018 Hospitality Trade Shows Hotels 40

Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Source: BizBash. Attendee Promotion.

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2019 Social Media Travel Speakers 55

Bizzabo

DECEMBER 26, 2018

A one-day digital marketing conference, presenting multiple informative learning tracks and panel sessions. Austin, TX. The premier event for digital marketing professionals, Summit has the latest insights from the world’s leading digital marketing experts. Austin, TX. Austin, TX. Austin, TX.

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2019 Marketing Conference Social Media 81

SpotMe Blog

MAY 4, 2021

From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. Worried about how to incorporate sponsors into the virtual side of your event? Looking for more inspiration?

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