Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel?

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Event Marketing Marketing Trade Shows Conference 56

Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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2024 Speakers Entertainment Travel 88

Event Marketer

MAY 13, 2024

SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. To use the rapper’s far-reaching influence and cultural relevance to elevate the event’s profile. We love to see it.

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2024 2025 Entertainment Fashion 85

Event Marketer

DECEMBER 18, 2023

Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.

Tech 100

Tech 2023 2024 Conference 100

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. Formation: Keith Austin launched EMS in Cheshire in 2000 after 15 years of running an agency focussed on providing dealer support programmes for Peugeot and Nissan. Leadership: Keith Austin.

Event Marketing 44

Event Marketing Marketing Healthcare Retail 44

Event Industry News

MARCH 10, 2023

Eventbase, the world’s leading event app platform, has achieved an industry-first with the launch of its advanced new personalization feature at the South by Southwest® Conference and Festivals (SXSW®), which began in Austin, Texas today.

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2023 Event Apps Conference Events 52

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Event Marketing Marketing Sponsorships Financial 60

Eventory

FEBRUARY 22, 2019

To keep up with the novelties and game-changing solutions, it’s good to attend one or two SaaS events to get a proper insight. Let’s check what are top conferences in US and Canada to attend in 2019. How to choose the right SaaS conference to attend. Choosing the right conference to participate is a complex task.

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2019 Conference Technology Marketing 67

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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2022 Entertainment Tech 2001 122

Cvent: Event Marketing

JULY 12, 2018

The LINE Hotel in downtown Austin, Texas, is a clear reflection of this evolution. The post How architecture is matching modern business needs at the LINE Austin appeared first on Blog. The meeting spaces in the LINE — of which there are a great many — were created by designer Sean Knibb and architect Michael Hsu.

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Hotels 2018 Venues Meetings 28

Event Industry News

JULY 14, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Farm

MARCH 9, 2017

South by Southwest (SXSW) is a combination of festivals, conferences and exhibitions that celebrate the intersection of the interactive, film and music industries. The event is hosted annually in Austin, Texas, and typically spans 10 days—this year, the event will kick off on March 10 and last until the 19th.

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Marketing Speakers Events Conference 157

Event Marketer

DECEMBER 13, 2022

From July through October, the inaugural Meta Boost Small Business Studios tour visited Detroit; Columbus, OH; Kansas City, MO; Austin, TX; and San Diego, spending two days in each city. SMB event strategies you might like: Amex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints.

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2023 2021 Marketing Event Marketing 80

Event Marketer

MARCH 21, 2023

You’ve got the winter culture and winter sports, whereas in Austin, typically it’s a little bit larger. Head to Chief Marketer for the full interview. The post SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’ appeared first on Event Marketer.

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2023 Marketing 2019 2016 80

Event Marketer

FEBRUARY 26, 2024

Agency: Momentum Worldwide) View this post on Instagram A post shared by Coca-Cola (@cocacola) A DELTA TOTAL SOLAR ECLIPSE FLIGHT SELLS OUT IN 24 HOURS Over the years, our editors have covered a number of different “experiences in the air,” from conferences on a plane to game shows to concerts.

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Sponsorships 2024 Banking Education 87

Event Industry News

OCTOBER 31, 2018

Evolution Dome, the international leader in temporary inflatable event structures and solutions, is excited to announce a new partnership with Auckland-based Air Space Structures. The traditional marquee is king in New Zealand and the events market is ripe for disruption by Evolution Dome’s innovative inflatable structures.

Corporate Events 84

Corporate Events Global Events Marketing Conference 84

Eventbase

JULY 13, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Expo Pass

JANUARY 21, 2021

Tech In Asia Conference 2020. This Tech in Asia Conference gives us a glimpse into what a hybrid event really looks like on event day. For organizers looking to replicate this style, focus on creating one high quality studio space, then use Zoom to bring everyone else into the event. Fairmont Austin.

Technology 78

Technology Tech Venues Events 78

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Social Media 167

Social Media Marketing 2014 Speakers 167

Event Marketer

DECEMBER 26, 2023

As they often do, the biggest pop culture trends and business shifts trickled down into live experiences, yielding some of the year’s most impactful event marketing campaigns—and leading us to our top 10 stories. Hot Tip: Join the growing list of brands offering pickleball lessons during downtime at their b-to-b conferences next year.)

2023 72

2023 Trade Shows Sponsorships Sports 72

Bizzabo

MARCH 27, 2019

They accomplished this by creating dedicated Slack channels that event attendees could join, meet their peers, and share resources. For your virtual event, get creative and build opportunities for your attendees to meet and network with each other. Event Marketing School. Source: Event Marketing School.

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Event Ideas 2018 Marketing Events 107

Plan Your Meetings

DECEMBER 3, 2018

In the above quote from Austin Lawson , it’s clear that Google controls the vast majority of your customers’ search results. Maybe you don’t worry about search engine results for your events, using email marketing instead. In a vast sea of information, how will your conference website be found? Yes, a second.

2019 58

2019 Social Media Trade Shows Retail 58

Bizzabo

MARCH 31, 2020

Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Netflix is a Joke Fest. Source: Los Angeles Times.

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Sponsorships 2019 Entertainment Speakers 77

Bizzabo

MARCH 20, 2019

In this article, we'll explore what the attendee experience really is, why it's critical that your events create satisfying attendee experiences, and 15 event marketing examples that you can learn from to improve the attendee experience at each of your events. Content Marketing World. Attendee Experience Examples.

Speakers 50

Speakers 2019 Advertising Conference 50

Bizzabo

NOVEMBER 27, 2019

Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. If you're not familiar with the Cannes Lions festival, it's a conference dedicated to creative communication.

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2019 Advertising Events 2006 72

Eventbase

NOVEMBER 14, 2017

The editors of Event Marketer magazine recently announced the winners of the 2017 Experience Design & Technology Awards , the world’s largest and only recognition program celebrating the best-designed live event experiences and digital event engagement worldwide.

Event Apps 56

Event Apps 2017 2018 Technology 56

Bizzabo

APRIL 7, 2020

When VICE and its numerous subsidiaries aren't producing top-notch print and digital content, they're probably hosting a stellar live event or planning the next great marketing activation. 29Rooms is a popular event hosted by Refinery29, a VICE subsidiary and the "leading media and entertainment company focused on women".

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2017 Entertainment 2018 2004 71

Event Farm

MARCH 28, 2017

SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. Do you want to listen to more interviews with event pros?

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2030 Marketing Event Marketing Events 100

Event Philosopher

JUNE 1, 2012

. - James Bennis In the never-ending season of budget cutbacks and layoffs, it's harder and harder to justify attending educational industry conferences - especially for corporate meeting planners. Personally, I get to pick one event industry conference per year that my company will cover, and I must do any others on my own dime.

Social Media 40

Social Media Corporate Meetings Corporate Events Conference 40

Bizzabo

JUNE 1, 2021

In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and event marketing strategies. These innovative examples recruitment marketing strategies include: Virtual recruiting events. Expos/Conferences.

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Events 2004 Tech Hotels 104

Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

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2021 Conference Social Media Healthcare 130

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.

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Speakers B2B 2019 Technology 56

Event Leadership Institute

FEBRUARY 28, 2018

Event Producer – Freelance | NVE Experience Agency | Los Angeles, CA. Event Production Intern | NVE Experience Agency | Los Angeles, CA. Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Connecticut.

2018 40

2018 Hospitality Hotels Event Management 40

Event Leadership Institute

APRIL 2, 2018

Food Festival Event Planner | Hazon | Bloomfield, MI. Event Manager | Quicken Loans | Detroit, MI. Event Marketing Coordinator | Viking Services | Grand Rapids, MI. Events Manager | Minneapolis Heart Institute Foundation | Minneapolis, MN. Event Solutions Designer | CWT Meetings & Events | Minneapolis, MN.

2018 40

2018 Event Management Events Event Design 40

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Social Media 60

Social Media Marketing 2014 Speakers 60