Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory. We love to see it.

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2024 2025 Entertainment Fashion 87

Event Marketer

MARCH 13, 2024

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. SHIPT We have to hand it to Shipt for making waves all around Austin without a property to call home for the week. Agencies : Public School; Czarnowski Collective.

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2024 Speakers Entertainment Travel 94

Event Marketer

DECEMBER 18, 2023

Beyond its online community and talent infusion solutions, AfroTech features a portfolio of in-person events: its flagship AfroTech Conference, the largest annual conference for Black technologists, and AfroTech Executive, a multicity, three-part event series for tech industry leaders and executives who are shaping the financial sector.

Tech 106

Tech 2023 2024 Conference 106

Eventory

FEBRUARY 22, 2019

To keep up with the novelties and game-changing solutions, it’s good to attend one or two SaaS events to get a proper insight. Let’s check what are top conferences in US and Canada to attend in 2019. How to choose the right SaaS conference to attend. Choosing the right conference to participate is a complex task.

2019 67

2019 Conference Technology Marketing 67

Event Industry News

JULY 14, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Marketer

DECEMBER 13, 2022

Inspired by these findings, Meta launched a five-city tour offering hands-on workshops, thought leadership sessions, networking opportunities and one-on-one support centers to help small-business owners discover the company’s digital marketing tools on Facebook and Instagram. Meta also partnered with Inc. Agency: Factory 360.

2023 83

2023 2021 Marketing Event Marketing 83

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” Once the work is revealed, the public will be invited inside to try Coca-Cola Spiced and create their own flavor-inspired art.

Sponsorships 93

Sponsorships 2024 Banking Education 93

Event Industry News

MARCH 10, 2023

Eventbase, the world’s leading event app platform, has achieved an industry-first with the launch of its advanced new personalization feature at the South by Southwest® Conference and Festivals (SXSW®), which began in Austin, Texas today.

2023 52

2023 Event Apps Conference Events 52

Event Industry News

OCTOBER 31, 2018

Evolution Dome, the international leader in temporary inflatable event structures and solutions, is excited to announce a new partnership with Auckland-based Air Space Structures. The traditional marquee is king in New Zealand and the events market is ripe for disruption by Evolution Dome’s innovative inflatable structures.

Corporate Events 84

Corporate Events Global Events Marketing Conference 84

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Social Media 167

Social Media Marketing 2014 Speakers 167

Cvent: Event Marketing

JULY 12, 2018

The LINE Hotel in downtown Austin, Texas, is a clear reflection of this evolution. The post How architecture is matching modern business needs at the LINE Austin appeared first on Blog. The meeting spaces in the LINE — of which there are a great many — were created by designer Sean Knibb and architect Michael Hsu.

Hotels 28

Hotels 2018 Venues Meetings 28

Eventbase

JULY 13, 2022

Revenues have more than doubled in the past six months and we’ve been hiring rapidly to keep up with demand for our industry-leading mobile event apps. Customers including Cisco, SAP and Adobe hosted large scale events this spring, as did South by Southwest (SXSW), the massive tech/music/film conference and festival.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Plan Your Meetings

DECEMBER 3, 2018

My point is that your event’s sponsors and attendees are using the internet to search for events to sponsor and attend. Google’s algorithm is the main reason marketing on social media is exploding right now. Maybe you don’t worry about search engine results for your events, using email marketing instead.

2019 58

2019 Social Media Trade Shows Retail 58

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. Source: Los Angeles Times.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Expo Pass

JANUARY 21, 2021

Tech In Asia Conference 2020. This Tech in Asia Conference gives us a glimpse into what a hybrid event really looks like on event day. For organizers looking to replicate this style, focus on creating one high quality studio space, then use Zoom to bring everyone else into the event. Fairmont Austin.

Technology 78

Technology Tech Venues Events 78

Event Farm

MARCH 28, 2017

SXSW recently wrapped up its 10 days of festival and conference after taking over the city of Austin with upwards of 70,000 attendees, 1,200 keynotes and talks, and an overwhelming number of experiential campaigns. How do you bring those trends to your event strategy? Do you want to listen to more interviews with event pros?

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2030 Marketing Event Marketing Events 100

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.

2019 81

2019 Marketing Conference Social Media 81

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. 3) Retargeting. Source: Zapier.

Social Media 70

Social Media Marketing Event Marketing Events 70

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market.

Social Media 60

Social Media Marketing 2014 Speakers 60

Eventbase

NOVEMBER 14, 2017

The editors of Event Marketer magazine recently announced the winners of the 2017 Experience Design & Technology Awards , the world’s largest and only recognition program celebrating the best-designed live event experiences and digital event engagement worldwide.

Event Apps 56

Event Apps 2017 2018 Technology 56

Bizzabo

AUGUST 1, 2019

But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. The 2019 event took place in San Francisco, CA and welcomed thousands of attendees during the four-day event. Source: IBM. Source: YouTube.

Speakers 56

Speakers B2B 2019 Technology 56

Event Philosopher

JUNE 1, 2012

. - James Bennis In the never-ending season of budget cutbacks and layoffs, it's harder and harder to justify attending educational industry conferences - especially for corporate meeting planners. Personally, I get to pick one event industry conference per year that my company will cover, and I must do any others on my own dime.

Social Media 40

Social Media Corporate Meetings Corporate Events Conference 40

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

2021 130

2021 Conference Social Media Healthcare 130

Event Leadership Institute

FEBRUARY 28, 2018

Associate Manager, Events | Time Warner, Inc. Associate Manager, Events | Warner Bros. Director, Event Operations | streamlinevents, inc. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA. Burbank, CA. Burbank, CA. Emeryville, CA.

2018 40

2018 Hospitality Hotels Event Management 40

Event Leadership Institute

APRIL 2, 2018

Director, Event Operations | streamlinevents, inc. Manager, Special Events | Viacom | Hollywood, CA. Production Manager – Special Events | Viacom | Hollywood, CA. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA.

2018 40

2018 Event Management Events Event Design 40

Bizzabo

AUGUST 16, 2019

Cisco is a leader in the event space. Check out 12 of their best event examples and learn how to host better conferences, trainings, and seminars for your own company. Cisco is also a leader in the events space. The company hosts many highly regarded conferences, trainings, and experiential marketing events each year.

Social Media 48

Social Media Telecommunications Technology 2019 48

Eventtia

NOVEMBER 17, 2022

Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration.

2022 62

2022 Social Media Technology Events 62

Event Leadership Institute

DECEMBER 31, 2017

Director, Event Operations | streamlinevents, inc. Event Technology Manager | streamlinevents, inc. Event Manager | streamlinevents, inc. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA. Event Marketer | Kitchen Magic, Inc.

2018 40

2018 Trade Shows Entertainment Event Management 40

Expo Logic

FEBRUARY 28, 2020

Be visible at industry events. One of the foundational concepts of marketing is to go where your customers are. Your future members, and in turn your future committee members, are at industry events and conferences. It even offers personal benefits such as early access to conference amenities. About the Author.

Food and Beverage 36

Food and Beverage Advertising Marketing Conference 36

TicketBud

MARCH 15, 2017

Some events just fail. As an event planner, you know that no battle plan ever survives contact with the enemy. Or, in this case, no marketing or meeting plan ever survives contact with your potential customers and attendees. I’ll discuss them more here: the value proposition, and re-marketing. The Value Proposition.

Events 66

Events Marketing Meeting Planning Travel 66

Event Leadership Institute

JANUARY 31, 2018

Director of Events | Alliance Defending Freedom | Scottsdale, AZ. Events Manager | Creative Circle | Scottsdale, AZ. Director, Event Operations | streamlinevents, inc. Marketing Internship | Wow! Events | Huntington Beach, CA. Event Producer / Planning Asst. Events | Huntington Beach, CA.

2018 40

2018 Hospitality Trade Shows Hotels 40

Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Event Roadshow Content. Partnership Marketing. 2) Send out surveys.

2019 55

2019 Social Media Travel Speakers 55

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60

PCMA Convene

FEBRUARY 28, 2017

As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. Personalized marketing can pay big dividends, too.

Meetings 40

Meetings 2016 Trade Shows Technology 40

Certain

JUNE 21, 2017

One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. But no more.

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B2C B2B Retail Apparel 29