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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. TIDE A laundry brand?

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SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

Event Marketer

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. Ahead of this year’s event, we sifted through the archives to round up 12 experiential tactics that exemplify marketing at this most influential industry tentpole.

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New and Renovated: Austin Exploration and Sunny Shores

Smart Meetings

Thompson Austin. Newly opened Thompson Austin is tailored to the needs of meetings and events professionals. It offers luxury accommodations in 212 guest rooms and 17 residences in the middle of Austin’s downtown entertainment district. Thompson Austin has more than 10,000 sq. Thompson Austin has more than 10,000 sq.

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Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

It’s as if Joe Pine and Jim Gilmore’s Experience Economy is just now hitting its stride—for conferences at least. The word is out: we’ve got to create conference experiences, not just conferences that feel like a patchwork quilt of our great grandmother’s dresses. A Disturbing Conference Trend. Read on…). Wrong hook!).

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Outdoor events sector to spur market growth

Event Industry News

Lime Venue Portfolio has reported the brand’s best ever performance in its 12-year history as summer events, outdoor receptions and Christmas Party bookings continue to drive market recovery. The brand reported a 74% increase in enquiries in Q1, reporting the highest value of enquiries since before the pandemic.

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March Wrap: Woman Empowerment, Event Tours, WBENC, and more!

IMG

Women Who Will | Event Series TikTok brought together their women-identifying creators in four cities across the US: Los Angeles, Washington DC, New York City, and Austin to connect and share their stories about what it’s like to be a female-identifying creator. first appeared on Innovate Marketing Group, Inc.

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The 15 Biggest Fintech Conferences

GEVME

Every year, a huge number of international professional conferences are held throughout the world, where very important issues are discussed. Opportunities that open up at fintech conferences. The development of marketing technologies in fintech and e-commerce also opens new avenues and perspectives. RegTech Summit .