Marketo Events

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

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TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.

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Event Marketer

MARCH 25, 2024

Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day. (If host Ken Jennings and super-champions Matt Amodio, Mattea Roach and Austin Rogers. podcast and a play-along game.

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Event Marketer

JULY 31, 2023

The Lawn in New York” area up front is the VIP equivalent to courtside seats, populated by celebrities, influencers, and brand partners whose social media presence amplified the activation. Step Inside The Hill in New York: Photo credit: Billy Weiss; Austin Donohue The post Wimbledon Crosses the Pond with its Sponsors to Engage U.S.

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Planning Pod

JANUARY 25, 2017

Website marketing. Email marketing. Social media marketing/mentions. Make first contact via email and social media (not phone calls). “The best way to start forming relationships with sponsors is through social media,” says Julie Austin, CEO of Speaker Sponsor.

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Event Marketer

APRIL 17, 2023

Paramount+ employed social media and digital marketing tactics to get the word out about The Lodge, as well as joined with SXSW as an official event partner. More Scenes from The Lodge: A Paramount+ Experience: The post At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’ appeared first on Event Marketer.

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Event Marketer

DECEMBER 18, 2023

Smith—White sat down with us to recap AfroTech’s recent event programs and discuss the brand’s strategies for growing its experiences and reaching new audiences in the coming year. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

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Event Industry News

JUNE 8, 2021

Working on a super secure platform, ETL US & Canada content is equally strong and seamless, wherever you are watching it apparently – certainly according to the ‘Quebec tuning in’, ‘NYC here’, ‘Hello from Austin!’ We were early adopters of social media and it took off. Find the full agenda and latest news at: [link].

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Bizzabo

DECEMBER 26, 2018

At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing.

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Plan Your Meetings

DECEMBER 3, 2018

The internet landscape continues to make drastic changes as new technologies are developed, artificial intelligence (AI) is implemented and social media expands beyond its existing boundaries. For event organizers, these changes may be as worrisome as a thunderstorm in Australia (unless, of course, you’re actually in Australia).

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Event Marketer

FEBRUARY 21, 2022

Leading up to the chocolate box activations, Godiva teased its geographic locations on social media. Attendees could sip on Casey Barber’s Rose Gold Rosé, snack on macarons from We the Birds and snap photos in front of Austin-based artist Steffi Lynn’s mural wall.

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Bizzabo

SEPTEMBER 13, 2018

In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern event marketing with drones and augmented reality. Photo source: Eventive Marketing.

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Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences.

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Event Marketer

AUGUST 29, 2022

New York City, Chicago, Miami, and Phoenix, before it concludes with a finale event on Oct. 8 on the Honda Stage at Austin City Limits. The post Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration appeared first on Event Marketer. The tour kicked off July 27 at The Roxy in L.A. Next stop, Chicago!

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Event Marketer

JULY 5, 2021

3, the Fit for Adventure Tour is making stops in Portland, OR, Denver, Nashville and Austin, offering consumers a chance to have their Chaco footwear repaired, handing out swag and producing pop-up experiences in partnership with local retailers. A year later, the brand is on the road activating its original tour concept across the U.S.,

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Marketo Events

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

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Social Media Marketing 2014 Speakers 60

Bizzabo

OCTOBER 17, 2018

Many event promotion strategies like digital ads can be very effective, but can also take a serious bite into your budge. On the other hand, many event marketers are employing innovative promotion ideas that are able to squeeze more juice out of marketing efforts with less cost. Source: Growth Marketing Conference.

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TicketBud

JUNE 27, 2018

Attendees have a lot of different reasons to go to an event, even if all of the interests happened to result in a ticket purchase. Unfortunately, this assumption often makes its way into event branding and event marketing. Luckily, there is a fix to the generic, blasé marketing that most organizers have for their events.

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Event Philosopher

DECEMBER 28, 2011

Robert Kerrigan Social media buzz – loads of fun, keeping up with friends, updating your resume, posting pics of the kids. I hosted a Corporate Event Marketing Association event in Austin and, not knowing a whole lot of event marketers in the area, I began leveraging the network.

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Event Philosopher

JUNE 1, 2012

But if you have truly selected event marketing as a career path, and not just a job, you must find ways to stay relevant and keep learning your trade. Personally, I get to pick one event industry conference per year that my company will cover, and I must do any others on my own dime.

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Event Marketer

DECEMBER 12, 2022

To boot, the event took place at a restaurant that was transformed to look like one of the show’s popular small-town destinations—the Department of Motor Vehicles. And to generate even more buzz, Audible brand ambassadors wheeled around Austin with a branded hot dog cart serving complimentary hot dogs with promo cards to drive listenership.

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TicketBud

MAY 1, 2018

Once you have your brand down, the next step is creating the actual event assets. The third step is then implementing the event assets into all facets of your event - from your social media to your event website, to your actual live event. Descriptive, OR Evocative. Consistency Is Key!

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Stova

MARCH 20, 2023

If you can't make the June event, don't worry ETL will also take place in London on November 15 -16, 2023. February Pubcon Local Professional Services Conference February 27 - 28, 2023 – Austin, TX Pubcon Local Professional Services Conference is the premier search and social media conference and expo.

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TicketBud

FEBRUARY 8, 2016

Our infographic on social media for events is also a solid resource for when and what to post. To use Instagram for marketing, you need to identify your event's target audience. To use Instagram for marketing, you need to identify your event's target audience. Building Your Audience. follow you.

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Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Social Media. 2) Send out surveys. Source: BizBash.

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Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. Twitter is one of the most popular social media networks on the planet. This goes for both B2C and B2B event marketing strategies. Then design your entire event experience around these things. Cannes Lions.

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Bizzabo

MARCH 6, 2020

Start Date and Location: March 15th in Austin, Texas. Description: A one-day pop up event filled with panels, live podcasts, a mentor power hour, and everything else you've come to expect (and love!) Start Date and Location: September 21st in Austin, Texas. Start Date and Location: October 1st in Austin, Texas.

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Bizzabo

AUGUST 16, 2019

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Now, we definitely don't recommend making all of your events invite-only. 12 Imaginative Events From SalesForce.

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Eventtia

NOVEMBER 17, 2022

Viewers can watch the event as it unfolds, making it feel as if they’re in attendance, hence why it is such a great combination when matched with social media. A great example of this is last year’s SXSW, where attendees could virtually interact across 4 different venues in Austin. Why host a virtual event?

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TicketBud

JULY 27, 2016

The obvious things like Where and When and What are obvious but other things to include: Social media handles. Pictures from past events. Hashtags to use on social media platforms when talking about the event. Make sure you’ve adjusted the time zones for where the event will be. What to bring.

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Bizzabo

JULY 5, 2019

Thankfully, when 84% of tech leaders agree that live events are critical to their success, we know events can help solve conversion blocks. Let’s look at the intersection of the B2B marketing funnel and event marketing. What is the Marketing Funnel? The marketing funnel is quintessential to B2B SaaS.

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Event Philosopher

MARCH 11, 2012

"Events are the original Social Media." - Liz Lathan It's my mantra. :-) And on days like yesterday and today, I'm really living by it! South by Southwest 2012 (know as SXSW) is taking place in Austin, Texas, and my husband is attending live and in person. The social pipe from SXSW is insane. Check the stats.

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Certain

JUNE 21, 2017

B2B buyers are used to receiving marketing messages via social media, paid advertising, email, content syndication and other digital tools and techniques. Though digital marketing and buying channels have delivered advantages to B2C for some time, there have been challenges too. What a way to amplify a brand!

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Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

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SpotMe Blog

MAY 4, 2021

Work together on social media content and promotions. The best part about swag for virtual events is that you can mail them swag packages filled with branded gifts. These boxes will make great shareable photos for social media. Social Media Strategies Summit. Social media strategy on your mind?

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PCMA Convene

FEBRUARY 28, 2017

That personalized experience starts with the very first touch point, requiring an under-standing of who prospective attendees are so that the event-marketing team’s messages — via email, social media, and other forms of communication — are highly targeted. “‘To PRE-SHOW GAME PLAN.

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