GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

Sponsorships 317

Sponsorships 2022 2021 Events 317

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Sign in to view).

2020 98

2020 Speakers Consulting 2021 98

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 115

2023 Sponsorships 2024 Event Marketing 115

Event Industry News

JUNE 5, 2020

The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane. The year 2020 has been the best example of how agile and proactive this industry is. Best (and worst?)

2020 81

2020 Meetings Tech Sponsorships 81

GEVME

MAY 1, 2021

business was dependent on physical events. In 2020, revenue dropped to zero in a matter of weeks. The entire event industry was adversely affected and nobody was optimistic about the future. Travel Association, 2020). Pivoting to Virtual through Event Technology. from 2020 to 2027. CASE STUDY: SWITCH 2020.

Event Technology 156

Event Technology Technology 2027 2020 156

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more.

2020 36

2020 Tech Event Tech Sponsorships 36

Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more.

2020 36

2020 Tech Event Tech Sponsorships 36

Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

Sponsorships 106

Sponsorships Food and Beverage Sports 2021 106

Event Marketer

SEPTEMBER 27, 2021

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.

Airlines 96

Airlines 2020 Sponsorships Sports 96

CadmiumCD

DECEMBER 29, 2020

We’ve put together a comprehensive guide for planning hybrid events and engaging your attendees no matter how they tune in. We got in the habit of doing weekly webinars in 2020 (sometimes more), and there’s no end in sight. Get Inspired to Create the Perfect Event Website. Brush Up On Your Tech Skills.

Trade Shows 104

Trade Shows Conference 2021 2020 104

Socio Events

JUNE 14, 2021

If you are an event manager, the urgency to pivot from in-person events to digital experiences in 2020 was likely a big challenge. Virtual events have now become commonplace, and they remain popular among event organizers. What is a Hybrid Event? Example of a Successful Hybrid Event. More sales?

Sponsorships 98

Sponsorships 2020 Speakers Events 98

Event Industry News

NOVEMBER 29, 2019

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

Sports 107

Sports Event Tech 2020 Tech 107

Event Industry News

MAY 7, 2020

A brand-new, one day training course has been launched today dedicated to providing essential training to marketing teams working within the exhibition industry. The event will be fully hosted for qualified exhibition teams with 10 additional spaces made available for individuals who have been made redundant due to COVID-19 crisis.

Marketing 78

Marketing Sponsorships 2020 Education 78

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET. 11, the Bronco’s 55th anniversary.

Automotive 112

Automotive 2022 2020 Sponsorships 112

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. See the environment in action: SPONSORSHIP. For ComplexLand 2.0, The post ComplexLand 2.0:

Apparel 104

Apparel Sponsorships Retail Social Media 104

Event Industry News

JANUARY 21, 2020

In order to increase the added value we offer our clients, we are enlarging our service offering in 2020 which will make our integrated offering even more complete,” commented Gianluca Buongiorno, president, AIM Group International.

2019 52

2019 Management 2020 Sponsorships 52

Event Marketer

JUNE 28, 2021

Brands did their best to commemorate Pride Month virtually in 2020. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: LOUDER Experiences, Dallas.

Apparel 121

Apparel Retail Sponsorships 2021 121

Event Marketer

JANUARY 12, 2022

But as part of its strategy for 2020, Visible signed on as sponsor of the iconic Red Rocks Amphitheatre. And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Doggies included. . We see you, Visible. .

2021 110

2021 Wireless Sponsorships 2018 110

Eventtia

SEPTEMBER 2, 2022

Many event planners hesitate to sell tickets for their events or monetize the event in any other way due to the fear of low attendance, especially for live/in-person events. However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3

Advertising 118

Advertising Sponsorships 2021 2022 118

Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

2023 52

2023 Food and Beverage 2019 Event Marketing 52

Socio Events

MARCH 11, 2020

Event Industry Resources on Coronavirus. Events Industry Council COVID-19 resource page Event Marketer COVID-19 resource page Trade Show Network News round-up of industry resources Event Manager Blog viewpoint on industry Events Industry Open Letter.

Management 52

Management Trade Shows Sponsorships Government 52

Eventscase Blog

MAY 3, 2023

It was our preferred networking model in the British capital before 2020. For our event in June, we have decided to move it to an external venue to bring a very small group of event professionals together. This month we have focused on the monetisation possibilities offered by our platform for event sponsorships.

2023 52

2023 Sponsorships 2020 Technology 52

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. What: Launched in March 2020, Clubhouse now boasts 10 million users, from celebrities and ceos to everyday people. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform.

Social Media 136

Social Media Advertising Speakers 2020 136

Social Tables

NOVEMBER 12, 2021

Event signage is used in a variety of ways. For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media .

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 91

Sports Hospitality Social Media Sponsorships 91

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. And at its on-site suite, Grey Goose is welcoming friends of the brand back to the space after a spectator-less 2020. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

2021 133

2021 Food and Beverage Sports Hotels 133

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.

2020 293

2020 Social Media B2B B2C 293

Endless Events

APRIL 24, 2020

Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? How to Measure Event Marketing Success. The Ultimate Event Marketing Plan: A Six-Step System. ?? Did you know Endless can help convert your in-person event into a virtual one? ( see what we do ).

Event Tech 96

Event Tech Sponsorships Tech 2020 96

Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Have you considered hosting a free event? It will allow you to reach more people with your event content and build goodwill with your target audience. RecSys 2020.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Event Marketer

FEBRUARY 7, 2022

Following the brand’s inaugural partnership in 2020 around a 1990 964 Carrera 4 911, Aimé Leon Dore and Porsche, the official automobile of Scope, collaborated on a fully restored 1978 Porsche 911SC on display. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on Event Marketer.

2021 120

2021 Fashion 2020 Tech 120

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. Just about every corporate event management plan should include event sponsorship. It technically isn't an event.

Negotiating 62

Negotiating 2020 Tech Conference 62

Expo Pass

NOVEMBER 14, 2018

Will augmented reality have an impact on the event industry in 2019? Enhanced Sponsorship Opportunities. Customize your exhibitor and sponsorship packages with innovative and interactive technologies including artificial intelligence, social media walls and opinion mining. Event Execution. Event Marketing.

2019 61

2019 Technology Sponsorships Tech 61

Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. This article was originally published in 2020 and is updated periodically.

Tech 130

Tech Food and Beverage Retail Tourism 130

Attendify

MARCH 16, 2021

Event hosts clearly see the importance in delivering value for their event sponsors and exhibitors. However, many of today’s virtual event platforms are missing the functionality necessary to drive meaningful business outcomes from sponsorships at today’s virtual events.

Sponsorships 65

Sponsorships Event Technology Sustainability Tech 65

Socio Events

AUGUST 4, 2022

That’s exactly what 96% of event organizers went through when the pandemic began in March 2020. Ever since, the event industry has been pushed in the direction of a new, more flexible solution: virtual conferencing. Some platforms even allow you to add sponsorship logos and commercials while you’re live streaming.

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Conference Planning Conference Event Apps Speakers 97