Velvet Chainsaw

SEPTEMBER 23, 2021

Featured Guests: Elizabeth Ambacher is the Vice President, Meetings and Expositions for the National Apartment Association (NAA) and oversees the strategy, planning, logistics and execution for all NAA meetings and events. Click here to Register now! The post [WEBINAR]: Should You Move Ahead with Fall In-person Events?

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Meeting Tomorrow

NOVEMBER 28, 2018

Not all planners have visibility into this so it can be difficult to motivate yourself to come up with strategies that will result in both the organization staying within budget and experiencing an increase in profit. One proven strategy to increase profitability is through sponsorship. Keep sponsorship a focus.

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Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Keep reading to learn: What event sponsorships are and why they're so valuable. What a great event sponsorship package looks like. What Are Event Sponsorships? Why Event Sponsorships Are Valuable.

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Endless Events

NOVEMBER 24, 2021

If planners choose to evolve their event strategies the old way, they often struggle to allocate their budgets to cover all the new ground that’s been established since the virtual revolution. We need to understand how the event budgeting process worked pre-pandemic and what are the new variables in the event strategy equation.

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PCMA Convene

JULY 8, 2022

The bad news is that your events are not guaranteed to attract the same number of in-person attendees as they did in 2019. I have recently seen a large membership organization adopt this more collaborative goal-setting approach and, as a result, the teams have been able to increase sponsorship revenue within the first three months.

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Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. Thankfully, with a few savvy budget-saving tips, you can run a successful, professional event with minimum event budget costs in 2019. Offer event sponsorships and contra deals. to cover your event costs.

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Event Marketer

JULY 5, 2021

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP.

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Apparel Sponsorships Retail Social Media 102

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. There are some strategies you can try in 2020 to help breathe new life into your sponsorship programs that capture sponsors’ imagination and attendees’ attention. Wifi offers another exciting sponsorship opportunity.

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Connect Your Meetings

JANUARY 7, 2019

The crystal ball says, among the trends that will affects in 2019, the economy’s continue rise will be the driving force. As you buckle up for 2019, we take a look at what will affect you the most over the next 12 months. 8 percent in 2019, American Express Meetings and Events says. But don’t be alarmed. On the Up-and-Up.

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PCMA Convene

OCTOBER 10, 2023

(Whatever Media Group) Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. On a spreadsheet, list every sponsor item that you offered for your 2019 and 2023 major conference. The first two steps are critical for organizing your sponsor data for analysis. Itemize your inventory.

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Smart Meetings

FEBRUARY 27, 2023

While sponsorships have been prevalent for a long time, further information about the popularity of digital and print options might surprise you. Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Provide exclusive or a finite number of sponsorship opportunities. Optimize each for SEO.

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Plan Your Meetings

DECEMBER 3, 2018

To think about SEO for events in 2019, start by appreciating that the amount of content being created on the world wide web every day is greater than 2.5 RELATED STORY: Event marketing strategies for tough economic times. The goal is to increase your attendee satisfaction score so you can win more sponsorships.

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PCMA Convene

DECEMBER 27, 2018

Five Convene editors looked back over 2018, asking this question: What’s one meeting trend we’ll be keeping an eye on in 2019? I predict that new standards for measuring inclusivity will play an increasingly important role at meetings and events in 2019 and beyond. Big Data Is Facing a Reckoning. Michelle Russell, Editor in Chief.

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Attendease

DECEMBER 5, 2019

In 2019, most tech suppliers have adopted a need of offering integration services. Sponsorship Opportunities. Events also serve as the perfect time to focus on sponsorship opportunities. Bookmarking feature for attendees to tag certain sessions. Seamless Integration with Event Management Software. Container Apps vs.

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Event Apps Sponsorships Speakers Tech 343

Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? When you should host an event in 2019? How to choose the best events for employees to attend in 2019? To choose events worth sending employees in 2019 to, look at the case from two sides. I leave some advice in the article.

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Skiddle

MARCH 16, 2023

billion on St Patrick’s day in 2019. The amount of money spent in the UK in 2019 speaks for itself. Explore brand partnerships and sponsorships Brand partnerships and sponsorships are when two brands collaborate to add value to what they’re doing. You can pair it with your social strategy.

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PCMA Convene

FEBRUARY 2, 2023

(Courtesy of ASA) Convene editors reached out to a handful of organizations to see how they are incorporating lessons learned from the ways the pandemic affected their audiences, stakeholders, and members into their go-forward strategies. What’s different about your overall digital event strategy now compared to 2020?

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Smart Meetings

AUGUST 4, 2023

In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, she will develop and implement strategies for sustainable travel practices in meetings, conventions and leisure travel to Washington, D.C. Along with her team, she won sales team of the year in 2019.

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Bizzabo

FEBRUARY 4, 2019

This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. This event marketing tactic has become increasingly popular as a go-to solution and has the potential to elevate a company’s overall event strategy.

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Expo Pass

JANUARY 23, 2024

How often should organizers refresh their creative strategies? However, around 2019, the company pivoted its focus to women between 35-50. So, how often should event marketers update their strategies? Attendee Poll: How often do you update your strategy? Attendee Poll: How often do you update your strategy?

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Bizzabo

MARCH 31, 2020

Netflix is the gold standard in video-streaming and its ambitious content strategy should help it keep its position at the top of the field for years to come. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. It has also inspired widely used terms such as "Netflix and Chill.".

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. Sponsors included experiential newcomers like cryptocurrency platform Coinbase as well as festival-circuit favorites including Tito’s and Bacardi.

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Cvent: Event Marketing

MARCH 26, 2019

This event marketing guide will explain what event marketing is, how to create a winning strategy, and how to carry that strategy out to improve your events program. From promoting your events to utilizing events as part of your marketing strategy, events are powerful. Event-based strategy. What is Event Marketing.

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PCMA Convene

APRIL 6, 2020

Encore Global Production Group’s senior producer, Chani Mintz (from left), and vice president creative strategy, Jamey Gallagher, us the 2019 SALT Conference as a case study in doing an experiential virtual event. Unlocking Opportunities: Create Value with Virtual Event Sponsorships. First Virtual Event? No Problem.

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Event Marketer

SEPTEMBER 12, 2022

It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. More Sleepover Strategies: How Courtyard Turned its Super Bowl Sleepover into the Ultimate Loyalty Program.

Hotels 72

Hotels Food and Beverage Sports Hospitality 72

Socio Events

FEBRUARY 23, 2023

Knowing how event technology and a superb content strategy transforms event experiences, I like to view the glass as half full. Based on the findings, lean into these opportunities to sharpen your event strategies. 74% of event marketers report having less time to plan their events than in 2019.”

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2023 Food and Beverage 2019 Event Marketing 52

PCMA Convene

MARCH 12, 2019

As tens of thousands of tech enthusiasts, music fans, and TV and film buffs geared up for SXSW 2019, brands vied for their attention with invitations to parties, events, and showcases. A Sponsorship Activation That Stands for Something. Beyond Austin. colleges and universities from March 12 to April 11. HBO Promo: Bleed for the Throne.

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Event Industry News

SEPTEMBER 20, 2019

Felicity Cator, head of EventLAB, commented: “Building valuable business connections for our attendees and exhibitors and inspiring them with insightful programmes and engaging networking events is central to our strategy.

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Event Leadership Institute

APRIL 15, 2021

Key Takeaways: Sponsorship models need to look completely different for virtual events. To mark Global Meeting Industry Day, the Event Leadership Institute hosted a panel of event professionals who shared how they have met the moment with new strategies for formats, sponsors, ideation, and more. But there are solutions.

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PCMA Convene

JUNE 26, 2019

Attendees at Convening Leaders 2019 in Pittsburgh take advantage of the Braindate Lounge. At Convening Leaders 2019 in Pittsburgh, the PCMA Foundation partnered with Steelcase Event Experiences to capture candid, in-the-moment anecdotes and observations about attendee attitudes and behaviors. Jacob Slaton Photography).

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Do Good Events

JULY 20, 2020

Many clients are expressing concern over asking for donations or sponsorships during this time, what advice would you give? We also recommend a higher touch social media strategy, with posts once a day when possible and appropriate. These are like mini-campaigns with their own branding strategy. We’re seeing lots of changes!

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PCMA Convene

MAY 28, 2020

In 2019, more than 746,000 people danced and celebrated at more than 150 shows hosted by elrow, a Spanish-based company that bills itself as the host of “the craziest party in the world.” Sponsorship Success. Interested in more sponsorship lessons for digital events? Some elrow fans danced in living rooms. Some held up signs.

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Smart Meetings

SEPTEMBER 9, 2021

Up until 2019, your live event audiovisual Request for Proposal (RFP) was straightforward. It’s how one team planned in 2019 for live and how one team planned in 2020 for virtual. You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. They are right. Online Component Added Costs.

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PCMA Convene

APRIL 6, 2022

Consider an omnichannel content strategy instead. Find new ways to give them exposure — by turning their booth into a branded lounge or providing an alternate digital solution or sponsorship opportunity. Give more than lip service to “we’re not going back to 2019. We go back to the past because we know it.

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Expo Pass

SEPTEMBER 28, 2018

Knowing that, it could take a while to figure out a rebrand strategy as well – and that’s OK! You’ve probably developed several relationships with partners over the years who see so many benefits from joining your sponsorship lineup. How Will You Execute Your Rebrand Strategies? Can You Keep Your Sponsors Happy?

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Event Industry News

MAY 21, 2020

million for 2019 Ebitda for the Red Rose rises to £7.6 million for 2019 Ebitda for the Red Rose rises to £7.6 million) for a First-Class County in its annual financial report for the year ending 31 December 2019. The Club also achieved challenging budgets for sponsorship and combined hotel and Conference and Events sales.

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Event Marketer

SEPTEMBER 6, 2021

More US Open Strategies: Brands Descend on New York’s Seaport District for the US Open Experience. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Lounge spaces at the stadium are also part of Amex’s engagement strategy. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

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