Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable.

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Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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Eventmobi

MAY 27, 2019

Over the course of three days this May 2019, entrepreneurs, tech moguls, venture capitalists, and all sorts of other innovators from across the world gathered at the Enercare Centre in Toronto, Canada. The creative display enhances event branding. Great sponsorship opportunities.

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Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

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Expo Pass

NOVEMBER 14, 2018

Event Industry Technology Predictions for 2019. 2019 should be an exciting year for the event industry as new technologies and software systems continue to revolutionize the way in which processes are streamlined and sharped, ultimately resulting in greater ease of use and engagement. Event Management Software.

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2019 Technology Sponsorships Tech 61

Event Industry News

JANUARY 21, 2020

AIM Group International, a leading company specialised in congresses, events and communication, is proud to announce that 2019 was a successful year, with very positive results reflecting the huge number of events organised during the year. We are really satisfied with this year’s achievements.

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Eventsforce

OCTOBER 2, 2019

Visiting EventLab 2019 this year? Hire Space has partnered with Eventsforce for the second consecutive year to provide registration, check-in and on-site management for the 1,000+ event organisers it is expecting to its flagship ‘EventLAB 2019’ show in London this month.

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EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

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Plan Your Meetings

DECEMBER 3, 2018

My point is that your event’s sponsors and attendees are using the internet to search for events to sponsor and attend. Google’s algorithm is the main reason marketing on social media is exploding right now. Maybe you don’t worry about search engine results for your events, using email marketing instead.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Expo Pass

FEBRUARY 1, 2019

Why More Marketing Agencies are Finding Value in Events. More and more marketing agencies are seeing the benefit of managing events for their clients. When hosting events, companies and organizations traditionally have managed using in-house marketing teams or external event planning agencies.

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

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Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? How to choose the best events for employees, for the company and how to plan the organization of own events during the year? Is ‘event season’ a real thing? When you should host an event in 2019?

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Bizzabo

FEBRUARY 27, 2019

What are some tips you can use to improve your event registration numbers this year? Find out how to supercharge all areas of your online marketing plan and boost registrations in this practical event registration guide. From event websites to advertising, there are lots of new tactics available for you to try out this year.

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Expo Pass

NOVEMBER 20, 2018

Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion’s share of your revenue. For many successful events, this means offering a robust set of packages that will entice new and returning clients to sign on every year. As an event planner, what do you do? (4 Minute Read).

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Eventbase

JUNE 27, 2019

Experiential marketing. It’s a subject we’ve written about quite a bit since we named it one of our top trends to watch in 2019. Guests at the Bleed for the Throne activation at SXSW 2019 are immersed in a hall of light and sound as they enter ( Source ). But is experiential marketing a worthy investment for your event?

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Event Marketer

OCTOBER 18, 2021

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. Featured photo credit: Bacardi.

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Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Golf has been picking up steam. Agency : Fuse Create.

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Bizzabo

FEBRUARY 4, 2019

Looking to take your event on the road? This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Partnership Marketing.

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Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. Source: Netflix.

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Expo Pass

OCTOBER 26, 2018

What to Do When Your Event Becomes Too Successful. Until this point, the uphill battle has been crafting a perfect event. From ideation, to marketing, to sponsorship, to on-site logistics, you’ve been hustling to create a standout attendee experience. Nurturing Sponsorship. Event Execution. Event Marketing.

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GEVME

MAY 1, 2021

Since the pandemic, virtual events increased by ~1000%. The global virtual events market size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% People are also more interested in virtual events. For instance for SWITCH 2020, the event was 24 hours. from 2020 to 2027.

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Event Marketer

JULY 5, 2021

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. See the environment in action: SPONSORSHIP. THE EXPERIENCE. For ComplexLand 2.0,

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Event Industry News

DECEMBER 9, 2022

It will mark the return of the Tour of Britain to Manchester, the home city of British Cycling, for the first time since 2019, when Mathieu van der Poel won the final stage of the race on Deansgate in the city centre, while the city also hosted the first stage of the modern Tour of Britain back in 2004. More information can be found here.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Give more than lip service to “we’re not going back to 2019. Don’t let perfect be the enemy of good.

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Facial recognition technology, widely used in airports, is expected to support touchless events.

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Eventmobi

JUNE 5, 2023

Curious about how to brand your event in a way that does just that? Let’s explore some strategies that’ll help you rock your digital and onsite event branding! What is Event Branding? Event branding is a marketing practice that combines design elements, messaging, and visuals to create an event’s unique identity.

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Expo Pass

SEPTEMBER 28, 2018

Take all feedback you’ve gathered from your event attendees and assess whether or not a rebrand is in order – and how your current audience will react. You’ve probably developed several relationships with partners over the years who see so many benefits from joining your sponsorship lineup. Event Execution.

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Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand discovered that cardmembers purchased 56 percent more tickets during its 2021 US Open pre-sale compared to the same window in 2019, demonstrating that consumers were ready to return to the action. Let’s take a look at the brands making a racket.

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Expo Pass

OCTOBER 19, 2018

Promote the follow-up event with a sense of urgency using persuasive techniques such as “breaking news” and “hear it here first”, which will increase interest and draw greater registration. For many successful events, this means offering a robust set of. Event Execution. Event Marketing. Coast to Coast. Categories.

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Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Opportunities.

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Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

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Expo Pass

OCTOBER 5, 2018

Take all of the feedback from your previous research and use it to design a new content strategy and event agenda flow. Get Creative with Marketing. For many successful events, this means offering a robust set of. Event Execution. Event Marketing. Categories. Improvements. Industry News. Monday ICYMI.

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Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation. Start Date.

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2019 Marketing Conference Social Media 81

Expo Pass

SEPTEMBER 21, 2018

Find someone who’s job title is Chief Marketing Officer. Everyone loves an added “bonus” when it comes to attending events – facilitating interaction is a great way to start! For many successful events, this means offering a robust set of. Event Execution. Event Marketing. Categories. Improvements.

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